Category: Marketing

Considering competitive positions, company which serves small customer segments that remain ignored by other companies in industry is classified as?

market follower market niche market challenger market leader Right Answer: market niche

Analysis conducted to examine benefits that are seek by customers and how customers value offers of competitors is classified as?

  customer value analysis corporate image analysis strategic behavior analysis benchmarking Right Answer: customer value analysis

Company whose strategies are in accordance to strategy of other competitive firms in industry is classified as?

  profit centered company market centered company competitor centered company customer centered company Right Answer: competitor centered company

 Considering competitive positions, firm other than market leader who is fighting hard in its industry to increase market share is classified as?

  market follower market niche market challenger market leader Right Answer: market challenger

Company who follows balanced approach to both competitors and customers while designing its strategies is classified as?

  market centered company competitor centered company customer centered company profit centered company Right Answer: market centered company

According to competitive positions, main focus of market challenger strategy is to?

  expand market share follow at a distance multiple niching full frontal attack Right Answer: full frontal attack

Strategies in which position of company on best possible strategic advantage against competitors are classified as?

  premium marketing strategies corporate marketing strategies branding marketing strategies competitive marketing strategies Right Answer: competitive marketing strategies

Considering competitive positions, firm who wants to hold market share in its industry without rocking boat is classified as?

  market challenger market leader market follower market niche Right Answer: market follower

Basic competitive strategies includes?

  cost leadership focusing strategy differentiation all of above Right Answer: all of above

Process of comparing own products or services to leading firms practices to improve performance and quality is called?

  strategic analysis corporate image analysis benchmarking customer value analysis Right Answer: benchmarking