Marketing is the study and management of exchange relationships.Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management – the other being Innovation.Marketing is defined by the American Marketing Association as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”[4] The term developed from the original meaning which referred literally to going to market with goods for sale. From a Sales process engineering perspective, marketing is “a set of processes that are interconnected and interdependent with other functions” of a business aimed at achieving customer interest and satisfaction.
The Chartered Institute of Marketing defines marketing as “the management process responsible for identifying, anticipating and satisfying customer requirements profitably.A similar concept is the value-based marketing which states the role of marketing to contribute to increasing shareholder value.In this context, marketing can be defined as “the management process that seeks to maximize returns to shareholders by developing relationships with valued customers and creating a competitive advantage. Just follow the Mcqs online quiz being dispatched over here with respect to your preparation for entry admission test NTS PPSC OTS PTS and miscellaneous job exams simultaneously.
Here we have large collection of Marketing Mcqs for all Students and jobs test preparation purpose. These Marketing Mcqs will be updated on daily basis and added more multiple choice question about Marketing frequently.You can prepare your Marketing Subject for different classes like 9th class, 10th class ,11th class 12th class exams, Entry Test like MCAT NTS ,OTS ,PTS ,BTS, GTS, Jobs Test,Recruitment Test like PPSC CSS FPSC SPSC KPPSC and interviews here.
Marketing Mcqs Online With Answers for NTS PPSC Entry Test Classes
Trading of raw material through online sources between buyers and sellers is classified as?
e-procurement
de-procurement
online selling
direct marketing
Right Answer: e-procurement
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
There is always, one can assume, be need for some selling, But the aim of marketing is to make selling superfluous†said by ?
a) Philip Kotler
b) The American Marketing Association
c) The Association of National Advertisers
d) Peter Drucker
Right Answer: Peter Drucker
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Strategies in which position of company on best possible strategic advantage against competitors are classified as?
premium marketing strategies
corporate marketing strategies
branding marketing strategies
competitive marketing strategies
Right Answer: competitive marketing strategies
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
The _________ pathway looks at how prospects become customers, from awareness to preference to trial to repeat purchase?
a) Brand metrics
b) Cash-flow metrics
c) The unit metrics
d) The customers’ metrics
Right Answer: The customers’ metrics
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Stage in buying behavior which follows reviews of supplier proposals by business buyer is?
supplier selection
proposal solicitation
supplier search
order-routine specification Right Answer: supplier selection
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Considering competitive positions, firm who wants to hold market share in its industry without rocking boat is classified as?
market challenger
market leader
market follower
market niche
Right Answer: market follower
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
The Star Alliance brings together ___ airlines?
a) 18
b) 27
c) 10
d) 30
Right Answer: 27
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
_ are not concerned enough about the environment to do anything about it. They also believe that environmental indifference is mainstream?
a) Apathetics
b) Grousers
c) Sprouts
d) None of the above
Right Answer: Apathetics
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Basic competitive strategies includes?
cost leadership
focusing strategy
differentiation
all of above
Right Answer: all of above
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Market development is result of introducing?
New product in existing market
Existing product in new market
Existing product in existing market
New products in new markets
Right Answer: Existing product in new market
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Initiative portfolio optimization is a type of metric that comes under?
a) Cash-flow metric
b) Unit metric
c) Brand metric
d) Customer metric
Right Answer: Cash-flow metric
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Positive situational factors and internal capabilities is part of company’s?
Strengths
Weaknesses
Opportunities
Threats
Right Answer: Strengths
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Return on Investment (ROI) can be calculated as Net return from investment on marketing divided by?
Cost of investment on marketing
Relative market share
Market growth rate
Relative market share plus market growth rate
Right Answer: Cost of investment on marketing
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Market development strategy focuses on?
a) Current products and new markets
b) Current products and current markets
c) New products and current markets
d) New products and new markets
Right Answer: Current products and new markets
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Procedure of arranging a product to occupy distinct place in target customers mind is called?
Market segmentation
Targeting
Differentiation
Positioning
Right Answer: Positioning
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Peter Drucker pointed out that it is more important to __________ to be effective than to ________ to be efficient?
a) Do the right thing, do things right
b) Do things right, do the right thing
c) Do the right thing, do things wrong
d) None of the above
Right Answer: Do the right thing, do things right
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Stage in buying behavior which follows supplier’s selection and discuss final specification of raw materials is classified as?
supplier selection
proposal solicitation
supplier search
order-routine specification
Right Answer: order-routine specification
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Marketing metrics approach is used for?
a) Assessing marketing effects
b) Estimate casual relationships
c) Measure how marketing activity affects outcomes
d) None of the above
Right Answer: Assessing marketing effects
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Acquisition of competitors for integrative growth is?
a) Horizontal integration
b) Forward integration
c) Backward integration
d) None of the above
Right Answer: Horizontal integration
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
In business buying process, group having informal or formal power of approving suppliers is classified as?
user
influencer
decider and gatekeeper
buyer
Right Answer: decider and gatekeeper
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
_ believes that their individual behavior cannot improve environmental conditions. They are generally uninvolved and disinterested in environmental issues?
a) Sprouts
b) Grousers
c) Apathetics
d) None of the above
Right Answer: Grousers
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
As input to the marketing dashboard, companies should include _______ key market-based scorecards that reflect performance and provide possible entry warning signals?
a) Four
b) Three
c) Two
d) None of the above
Right Answer: Two
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
_ allows marketers to observe how and why consumers accept or reject concepts, ideas or any specific notion?
a) Service groups
b) Focus Groups
c) Both a & b
d) None of the above
Right Answer: Focus Groups
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Firstly, marketers must think about?
Four Cs
Four Ps
Four Ds
Four Ts
Right Answer: Four Cs
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and?
A. Better prices
B. Well-established brand names
C. One-on-one communications
D. direct selling capability
Right Answer:Well-established brand names
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
A Marketer is someone seeking a response from another party, called the?
A. Customer
B. Fund raiser, contributor
C. Voter
D. Prospect
Right Answer: Prospect
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment?
A. Customer value
B. Customer delight
C. total service solution
D. intangible benefit(s)
Right Answer: Customer value
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Company whose strategies are in accordance to strategy of other competitive firms in industry is classified as?
profit centered company
market centered company
competitor centered company
customer centered company
Right Answer: competitor centered company
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Financial Valuation is a type of metric that falls under?
a) Unit metric
b) Brand metric
c) Customer metric
d) Cash-flow metric
Right Answer: Brand metric
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Marketing strategy starts with?
Targeting
Market segmentation
Positioning
Differentiation
Right Answer: Market segmentation
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
The original name of NIKE was?
a) Blue Ribbon Sports
b) Red Ribbon Sports
c) Blue and Red Ribbon Sports
d) Orange Ribbon Sports
Right Answer: Blue Ribbon Sports
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Marketing consultant Pat Lapointe sees __________ as providing all the up-to-the-minute information necessary to run the business operations for a company?
a) Marketing dashboards
b) Marketing research
c) Marketing information system
d) None of the above
Right Answer: Marketing dashboards
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called?
A. Business markets
B. Global markets
C. Consumer markets
D. Nonprofit and governmental markets
Right Answer: Consumer markets
Total 1 Votes:
0
1
Tell us how can we improve this Mcqs?
According to McKinsey & Company, strategy is only one of _______ elements, all of which start with the letter “s†in successful business practice?
a) 4
b) 5
c) 7
d) 10
Right Answer: 7
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
The __________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots?
a. Marketing concept
b. Selling concept
c. Production concept
d. Product concept
Right Answer: Selling concept
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
In ____________, there is a gathering of six to ten people who are invited to spend a few hours with a skilled moderator in order to discuss a service, product, organization or any other marketing entity?
a) Ethnographic research
b) Focus Group research
c) Survey Research
d) None of the above
Right Answer: Focus Group research
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
For an MBO (Manages by objectives) system to work?
a) Objectives must be arranged hierarchically, from the most to the least important.
b) Objectives must be arranged hierarchically, from the least to the most important.
c) Any of a and b
d) None of the above
Right Answer: Objectives must be arranged hierarchically, from the most to the least important.
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
The age which promises to lead to more accurate levels of production, more targeted communications, and more relevant pricing is term as?
A. Age of Globalization
B. Industrial Age
C. Information Age
D. Production Age
Right Answer: Information Age
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
In the course of converting to a marketing orientation, a company faces three hurdles?
A. Organized resistance, slow learning, and fast forgetting
B. Management, customer reaction, competitive response
C. Decreased profits, increased R&D, additional distribution
D. Forecasted demand, increased sales expense, increased inventory costs
Right Answer: Organized resistance, slow learning, and fast forgetting
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
_- is a particular observational research approach that uses tools and concepts from anthropology and other social science disciplines to provide deep understanding of how people live and work?
a) Ethnics research
b) Ethnographic research
c) Autoethnographic research
d) None of the above
Right Answer: Ethnographic research
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
A transaction involves?
A. at least two parties
C. each party is capable of communication and delivery
D. each party is free to accept or reject the exchange offer
E. all of the above
Right Answer: all of the above
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Marketing is both an “art” and a “science” there is constant tension between the creative side of marketing and the ________ side?
A. Selling side
B. Formulated side
C. Management side
D. Forecasting side
Right Answer: Formulated side
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Developing marketing research plan involves decisions on the?
a) Data sources and research approaches
b) Research instruments and sampling plan
c) Contact Methods
d) All of the above
Right Answer: All of the above
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Return on Investment on marketing (ROI) can be assessed as?
Brand awareness
Market share
Increase in sales
All of above
Right Answer: All of above
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
To avoid complex buying situation, buying of packaged solution from single seller is considered as?
new task
modified rebuy
straight rebuy
solutions selling Right Answer: solutions selling
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Marketers should monitor following trends in technology?
a) Accelerating pace of change and the unlimited opportunities for innovation
b) Varying R& D Budgets and increased regulation of technological change
c) Both a & b
d) None of the above
Right Answer: Both a & b
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
According to SWOT analysis, analysis of Opportunities & Threats is part of?
Internal environment
External environment
Both a and b
None of above
Right Answer: External environment
Total 1 Votes:
0
1
Tell us how can we improve this Mcqs?
Considering competitive positions, company which serves small customer segments that remain ignored by other companies in industry is classified as?
market follower
market niche
market challenger
market leader
Right Answer: market niche
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Strategic business unit with low market share and high market growth is considered as?
Cash Cows
Stars
Dogs
Question marks
Right Answer: Question marks
Total 1 Votes:
0
1
Tell us how can we improve this Mcqs?
Marketing people market ______ types of entities?
a) four
b) Eight
c) ten
d) two
Right Answer: ten
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
At a fast-food restaurant, what is marketed?
a) Goods
b) Service
c) a & B
d) None of the above
Right Answer: a & B
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Sales forecasts are based on estimates of?
a) Demand
b) Supply
c) Demand and supply
d) None of the above
Right Answer: Demand
Total 1 Votes:
0
1
Tell us how can we improve this Mcqs?
The concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products is termed as?
A. Production Concept
B. Selling Concept
C. Marketing Concept
D. Buying Concept
Right Answer: Selling Concept
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
In BCG growth share matrix, horizontal axis represents?
Market growth rate
Relative market share
Portfolio analysis
Both b & c
Right Answer: Relative market share
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
_focuses on incremental growth instead of baseline sales or long-term effects?
a) Marketing-mix modeling
b) Marketing metrics
c) Marketing Dashboard
d) None of the above
Right Answer: Marketing-mix modeling
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
SBU’s considered as ‘Cash Cows’ requires?
Heavy investment
Less investments
More marketing
Both a and c
Right Answer: Less investments
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Marketing and Research team, known as MART is a specialist in conducting __________ market research?
a) Rural
b) Urban
c) Both a & b
d) None of the above
Right Answer: Rural
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Thinking differently about sourcing and fulfillment is _________ of business innovation?
a) Value capture dimension
b) Brand dimension
c) Networking dimension
d) Supply Chain dimension
Right Answer: Supply Chain dimension
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
In _____________ , the company would seek new products that have marketing or technological synergies with existing product lines appealing to a new group of customers?
a) Concentric diversification
b) Horizontal diversification
c) Conglomerate diversification
d) None of the above
Right Answer: Concentric diversification
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Internal limitations can be classified as organization’s own?
Strengths
Weaknesses
Opportunities
Threats
Right Answer: Weaknesses
Total 1 Votes:
0
1
Tell us how can we improve this Mcqs?
Analysis conducted to examine benefits that are seek by customers and how customers value offers of competitors is classified as?
customer value analysis
corporate image analysis
strategic behavior analysis
benchmarking
Right Answer: customer value analysis
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
In business markets demand is more?
elastic
inelastic
realistic
insignificant
Right Answer: inelastic
Total 1 Votes:
0
1
Tell us how can we improve this Mcqs?
Holistic Marketing incorporates?
a) Relationship marketing and integrated marketing
b) Internal marketing and performance marketing
c) Both a & B
d) None of the above
Right Answer:Both a & B
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Business markets usually includes fewer but?
large scale production firms
small scale retailers
small scale production firms
small scale wholesalers Right Answer: large scale production firms
Total 1 Votes:
0
1
Tell us how can we improve this Mcqs?
Public relations’ can be classified as?
Place
Product
Price
Promotion
Right Answer: Promotion
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
_ specifies all the possible answers and provides answers that are easier to interpret and tabulate?
a) Closed-end questions
b) Open-end questions
c) Both a & b
d) None of the above
Right Answer: Closed-end questions
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
With online advertising program,_________, the companies can reach customers and grow business?
a) AdWords
b) AdSense
c) AdCity
d) AdAlpha
Right Answer: AdWords
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Business buying situation in which buyer reorders same order again and again on routine basis is?
new task
modified rebuy
straight rebuy
solutions selling
Right Answer: straight rebuy
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Relative price is a type of ________ sample marketing metric?
a) Internal
b) External
c) Varies
d) None of the above
Right Answer: External
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation for reliability and quality?
A. Brand image
B. Distribution
C. Promotion
D. Price
Right Answer: Price
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Marketing people market following entities?
a) Goods
b) Services
c) Experiences
d) All of the above
Right Answer: All of the above
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
The organizations that make use of product concept focus on?
a) Quality performance
b) Low costs
c) Mass distribution
d) All of the above
Right Answer: Quality performance
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Michael Porter has proposed _______ generic strategies that provide a good starting point for strategic thinking?
a) 3
b) 5
c) 4
d) 6
Right Answer: 3
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Demand which is not affected by price changes in short term is?
elastic demand
inelastic demand
realistic demand
unrealistic demand
Right Answer: inelastic demand
Total 1 Votes:
0
1
Tell us how can we improve this Mcqs?
_ can measure the interest or emotions aroused by exposure to a specific ad or picture?
a) Galvanometers
b) Tachistoscope
c) Eye cameras
d) None of the above
Right Answer: Galvanometers
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
In business buying process, one who uses product is called?
user
influencer
decider and gatekeeper
buyer
Right Answer: user
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Marketers argue for a __________ in which all functions work together to respond to, serve, and satisfy the customer?
A. Cross-functional team orientation
B. Collaboration model
C. Customer orientation
D. Management-driven organization
Right Answer: Customer orientation
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
. Selection of one or more segments to enter is called?
Market segmentation
Targeting
Differentiation
Positioning
Right Answer: Targeting
Total 1 Votes:
0
1
Tell us how can we improve this Mcqs?
Kind of advantage gained by offering greater value to customers as compared to competitors is classified as?
competitive advantage
corporate advantage
branding advantage
premium advantage
Right Answer: competitive advantage
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Business buying process starts with the?
problem recognition
general need description
product specification
supplier search
Right Answer: problem recognition
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Whole marketing strategy of a company should support?
Point of Differentiation
Positioning strategy
Targeting
Both b & c
Right Answer: Positioning strategy
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Marketing management is?
A. Managing the marketing process
B. Monitoring the profitability of the companies products and services
C. Developing marketing strategies to move the company forward
D. The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value,
Right Answer: The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value,
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
According to customer’s four Ps, ‘communication’ is part of?
Product
Price
Promotion
Place
Right Answer: Promotion
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Customers are showing greater price sensitivity in their search for?
A. The right product
B. The right service
C. The right store
D. Value
Right Answer: Value
Total 1 Votes:
0
1
Tell us how can we improve this Mcqs?
Demand of business buyers is derived from?
final consumer demand
raw materials suppliers
production controller
logistic managers Right Answer: final consumer demand
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
The ____________ is the set of consumers who profess a sufficient level of interest in a market offer?
a) Potential market
b) Available market
c) Target market
d) Penetrated market
Right Answer: Potential market
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Program and campaign ROI comes under?
a) Customer metrics
b) Unit metrics
c) Brand metrics
d) Cash-flow metrics
Right Answer: Cash-flow metrics
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Select right order of intensive growth strategies?
a) market-development strategy, market-penetration strategy, product development strategy
b) Market-penetration strategy, market development strategy, product development strategy
c) market-penetration strategy, product development strategy, market-development strategy
d) None of the above
Right Answer: Market-penetration strategy, market development strategy, product development strategy
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Situation in which company is making more sales with its existing product is classified as?
Market development
Market penetration
Product development
Diversification
Right Answer: Market penetration
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
The _________focuses on how well marketing expenditures are achieving short-term returns?
a) The cash-flow metrics
b) The unit metrics
c) Brand metrics
d) Offerings metrics
Right Answer: The cash-flow metrics
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Whole sellers and retailers buying behavior is classified as?
business buyer behavior
derived demand
business buying process
cognitive dissonance Right Answer: business buyer behavior
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Arrangement of different market performance measures as a single display to monitor results is classified as?
Return on investment
Marketing dashboard
Marketing scorecard
Both a and b
Right Answer: Marketing dashboard
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Marketing Dashboards are a _________ way to disseminate the insights gleaned from marketing measures and marketing mix modeling within an organization?
a) Unstructured
b) Structured
c) Both a & b
d) None of the above
Right Answer: Structured
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Rising promotion costs and shrinking profit margins are the result of?
A. Changing technology
B. Globalization
C. Deregulation
D. Heightened competition
Right Answer: Heightened competition
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
In proactive marketing orientation, an organization focuses on?
a) customer’s latent needs
b) Customer’s expressed needs
c) Both a & b
d) None of the above
Right Answer: customer’s latent needs
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Exploration of new markets abroad is an example of?
Strengths
Weaknesses
Opportunities
Threats
Right Answer: Opportunities
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Company?
Portfolio analysis
Strategic Business Units (SBU’s)
Both a and b
None of above
Right Answer: Strategic Business Units (SBU’s)
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
The societal forces that spawned the Information Age have resulted in?
a) Many new consumer capabilities
b) Many new company capabilities
c) Many new consumer and company capabilities
d) None of the above
Right Answer: Many new consumer and company capabilities
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Researchers usually start their investigations by examining ________ to see whether the problems can be partly or wholly solved without collecting?
a) Secondary data, primary data
b) Primary data, secondary data
c) Secondary data, tertiary data
d) None of the above
Right Answer: Secondary data, primary data
Total 1 Votes:
0
1
Tell us how can we improve this Mcqs?
In growth-share matrix, vertical axis represents?
Business portfolio
Relative market share
Market growth rate
Both a and b
Right Answer:Market growth rate
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Please Refresh the Page for more and new Marketing Mcqs. Every time when you refresh the page you have new Mcqs for preparation.
