Marketing Mcqs Online With Answers

Marketing is the study and management of exchange relationships.Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management – the other being Innovation.Marketing is defined by the American Marketing Association as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”[4] The term developed from the original meaning which referred literally to going to market with goods for sale. From a Sales process engineering perspective, marketing is “a set of processes that are interconnected and interdependent with other functions” of a business aimed at achieving customer interest and satisfaction.
The Chartered Institute of Marketing defines marketing as “the management process responsible for identifying, anticipating and satisfying customer requirements profitably.A similar concept is the value-based marketing which states the role of marketing to contribute to increasing shareholder value.In this context, marketing can be defined as “the management process that seeks to maximize returns to shareholders by developing relationships with valued customers and creating a competitive advantage. Just follow the Mcqs online quiz being dispatched over here with respect to your preparation for entry admission test NTS PPSC OTS PTS and miscellaneous job exams simultaneously.

Here we have large collection of Marketing Mcqs for all Students and jobs test preparation purpose. These Marketing Mcqs will be updated on daily basis and added more multiple choice question about Marketing frequently.You can prepare your Marketing Subject for different classes like 9th class, 10th class ,11th class 12th class exams, Entry Test like MCAT NTS ,OTS ,PTS ,BTS, GTS, Jobs Test,Recruitment Test like PPSC CSS FPSC SPSC KPPSC and interviews here.

Marketing Mcqs Online With  Answers for NTS PPSC Entry Test Classes


Latest Marketing Mcqs Online with Answers.

Exploration of new markets abroad is an example of?

In __________more customers would like to buy the product than can be satisfied?

 In growth-share matrix, vertical axis represents?

Marketing is responsible for preparing the sales forecast?

The integration of metrics such as customer awareness and satisfaction and brand equity into marketing-mix modeling is?

Google Paid Search is an example of _____________ for business innovation?

Marketing metrics can be used by _________ to justify and design marketing programs and by____________ to decide on financial allocations?

Competitive edge of your company can be best classified as?

Marketing is both an “art” and a “science” there is constant tension between the creative side of marketing and the ________ side?

 In business buying process, group who furnish information to evaluate alternatives is classified as?

The marketer uses _____________ to display, sell, or deliver the physical product or service to the buyer or user?

Marketing Management is the _________ of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer value?

Good marketing is no accident, but a result of careful planning and?

Marketing people market ______ types of entities?

Stage in buying behavior which follows supplier’s selection and discuss final specification of raw materials is classified as?

In external environment, favorable factors and trends are classified as?

_ specifies all the possible answers and provides answers that are easier to interpret and tabulate?

In business buying process, one who uses product is called?

In business buying process, group who manage and control information flow is classified as?

Market development strategy focuses on?

Marketing consultant Pat Lapointe sees __________ as providing all the up-to-the-minute information necessary to run the business operations for a company?

As input to the marketing dashboard, companies should include _______ key market-based scorecards that reflect performance and provide possible entry warning signals?

A transaction involves?

Financial Valuation is a type of metric that falls under?

 Considering competitive positions, firm other than market leader who is fighting hard in its industry to increase market share is classified as?

Stage in buying behavior which follows reviews of supplier proposals by business buyer is?

Select right order of intensive growth strategies?

Company who follows balanced approach to both competitors and customers while designing its strategies is classified as?

The two market based scorecards in a marketing dashboard are?

Negative situational factors are part of?

Business markets usually includes fewer but?

Product development strategy for achieving intensive growth focuses on?

When a firm acquires its peers or expands downstream or upstream, its objective is to?

In ____________, there is a gathering of six to ten people who are invited to spend a few hours with a skilled moderator in order to discuss a service, product, organization or any other marketing entity?

 In business buying process, participants involved are?

_ are not concerned enough about the environment to do anything about it. They also believe that environmental indifference is mainstream?

In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation for reliability and quality?

 In business buying process, group who has formal authority of supplier selection is classified as?

With online advertising program,_________, the companies can reach customers and grow business?

According to competitive positions, main focus of market challenger strategy is to?

For intensive growth, the company first considers whether it could gain more market share with its current products in their current market, using a?

Information can be produced and marketed as a?

As per the production concept, businesses concentrates on?

The ____________ is the set of consumers who profess a sufficient level of interest in a market offer?

 Stage which concludes supplier’s performance assessment by business buyers is classified as?

Company whose strategies are in accordance to strategy of other competitive firms in industry is classified as?

_focuses on incremental growth instead of baseline sales or long-term effects?

To avoid complex buying situation, buying of packaged solution from single seller is considered as?

 Loss in sales because of poor quality raw materials have been used in production is concluded in company?

Internal limitations can be classified as organization’s own?

In business buying process, group having informal or formal power of approving suppliers is classified as?

 Network of company’s supply chain and its customers is called?

The most formal definition of marketing is?

All individuals and units involved in purchasing process are classified as?

In a marketing research process, primary data can be collected through?

Sales forecasts are based on estimates of?

According to McKinsey & Company, strategy is only one of _______ elements, all of which start with the letter “s” in successful business practice?

Program and campaign ROI comes under?

Peter Drucker pointed out that it is more important to __________ to be effective than to ________ to be efficient?

Global marketers must decide?

Initiative portfolio optimization is a type of metric that comes under?

Strategies in which position of company on best possible strategic advantage against competitors are classified as?

The original name of NIKE was?

Marketing Dashboards are a _________ way to disseminate the insights gleaned from marketing measures and marketing mix modeling within an organization?

Relative price is a type of ________ sample marketing metric?

__ estimate casual relationships and measures how marketing activity affects outcomes?

Evaluation of profitability of each segment is called?

_ can measure the interest or emotions aroused by exposure to a specific ad or picture?

Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful?

Qualitative Research Techniques are relatively _______- measurement approaches that permit a range of possible responses?

In the course of converting to a marketing orientation, a company faces three hurdles?

Procedure of arranging a product to occupy distinct place in target customers mind is called?

Organization’s buying behaviors of raw materials for production purposes is called?


Marketers should monitor following trends in technology?

The __________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots?

According to marketing four Ps, cash rebates are part of?

The societal forces that spawned the Information Age have resulted in?

Business buying situation in which buyer reorders same order again and again on routine basis is?

Public relations’ can be classified as?

Thinking differently about sourcing and fulfillment is _________ of business innovation?

Positive situational factors and internal capabilities is part of company’s?

Acquiring one or more suppliers for integrative growth is?

Holistic Marketing incorporates?

Process of comparing own products or services to leading firms practices to improve performance and quality is called?

Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs?

Unfavorable external factors or trends that may pose a challenge to company are called?

Management can assemble a summary set of relevant internal and external measures in a ___________ for synthesis and interpretation?

 In marketing analysis, result evaluation of marketing activities is part of?

 Company whose strategies are based on idea of delivering superior brand value to its targeted segment is classified as?

The age which promises to lead to more accurate levels of production, more targeted communications, and more relevant pricing is term as?

 In four Ps of marketing mix, brand name can be classified as?

Marketing strategy starts with?

In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment?

In latent demand, consumers may share a strong need that cannot be satisfied by a/an?

The Star Alliance brings together ___ airlines?

Marketers often use the term ___________ to cover various groupings of customers?

The _________focuses on how well marketing expenditures are achieving short-term returns?

Arrangement of different market performance measures as a single display to monitor results is classified as?

Strategic planning is strategic fit between organizations changing marketing opportunities and its?

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