Marketing is the study and management of exchange relationships.Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management – the other being Innovation.Marketing is defined by the American Marketing Association as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”[4] The term developed from the original meaning which referred literally to going to market with goods for sale. From a Sales process engineering perspective, marketing is “a set of processes that are interconnected and interdependent with other functions” of a business aimed at achieving customer interest and satisfaction.
The Chartered Institute of Marketing defines marketing as “the management process responsible for identifying, anticipating and satisfying customer requirements profitably.A similar concept is the value-based marketing which states the role of marketing to contribute to increasing shareholder value.In this context, marketing can be defined as “the management process that seeks to maximize returns to shareholders by developing relationships with valued customers and creating a competitive advantage. Just follow the Mcqs online quiz being dispatched over here with respect to your preparation for entry admission test NTS PPSC OTS PTS and miscellaneous job exams simultaneously.
Here we have large collection of Marketing Mcqs for all Students and jobs test preparation purpose. These Marketing Mcqs will be updated on daily basis and added more multiple choice question about Marketing frequently.You can prepare your Marketing Subject for different classes like 9th class, 10th class ,11th class 12th class exams, Entry Test like MCAT NTS ,OTS ,PTS ,BTS, GTS, Jobs Test,Recruitment Test like PPSC CSS FPSC SPSC KPPSC and interviews here.
Marketing Mcqs Online With Answers for NTS PPSC Entry Test Classes
Marketing
Latest Marketing Mcqs Online with Answers.
Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and?
In four Ps of marketing mix, brand name can be classified as?
. Selection of one or more segments to enter is called?
There is always, one can assume, be need for some selling, But the aim of marketing is to make selling superfluous†said by ?
Starbucks music CD sales in Coffee stores is an example of ________ for business innovation?
Positive situational factors and internal capabilities is part of company’s?
According to four Ps of marketing, inventory and logistics services are classified as?
The organizations that make use of product concept focus on?
Evaluation of profitability of each segment is called?
Value creating activities carried by internal departments of company are classified as?
_ are not concerned enough about the environment to do anything about it. They also believe that environmental indifference is mainstream?
The original name of NIKE was?
Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called?
Marketing people market ______ types of entities?
Company?
At a fast-food restaurant, what is marketed?
The societal forces that spawned the Information Age have resulted in?
Marketing and Research team, known as MART is a specialist in conducting __________ market research?
Considering competitive positions, company which serves small customer segments that remain ignored by other companies in industry is classified as?
_focuses on incremental growth instead of baseline sales or long-term effects?
Marketing metrics approach is used for?
In marketing analysis, result evaluation of marketing activities is part of?
Demand which is affected by price changes in short term is?
Acquisition of competitors for integrative growth is?
Acquiring one or more suppliers for integrative growth is?
_ specifies all the possible answers and provides answers that are easier to interpret and tabulate?
In business markets demand is more?
Return on Investment on marketing (ROI) can be assessed as?
Firstly, marketers must think about?
Business buying process starts with the?
In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment?
Holistic Marketing incorporates?
The ____________ is the set of consumers who profess a sufficient level of interest in a market offer?
In business buying process, group who has formal authority of supplier selection is classified as?
Marketing focuses on the need of?
Company whose strategies are based on idea of delivering superior brand value to its targeted segment is classified as?
Better products, Better value, Better living” is the mission statement of which company?
The concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products is termed as?
Marketers should monitor following trends in technology?
Marketing people market following entities?
In _____________ , the company would seek new products that have marketing or technological synergies with existing product lines appealing to a new group of customers?
Strategy of introducing new product in existing market is classified as?
The two market based scorecards in a marketing dashboard are?
Information can be produced and marketed as a?
Many countries have ________ industries to create greater competition and growth opportunities?
Every new technology is a force for?
All individuals and units involved in purchasing process are classified as?
Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs?
From buyer’s point of view, product is considered as?
__________ goods constitute the bulk of most countries’ production and marketing efforts?
According to competitive positions, main focus of market challenger strategy is to?
Marketers operate in which marketplaces?
Select right order of intensive growth strategies?
Unfavorable external factors or trends that may pose a challenge to company are called?
Marketing is responsible for preparing the sales forecast?
_ believes that their individual behavior cannot improve environmental conditions. They are generally uninvolved and disinterested in environmental issues?
According to marketing four Ps, cash rebates are part of?
_- is a particular observational research approach that uses tools and concepts from anthropology and other social science disciplines to provide deep understanding of how people live and work?
When a firm acquires its peers or expands downstream or upstream, its objective is to?
Peter Drucker pointed out that it is more important to __________ to be effective than to ________ to be efficient?
The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features?
The _________ pathway looks at how prospects become customers, from awareness to preference to trial to repeat purchase?
Negative situational factors are part of?
In a marketing research process, primary data can be collected through?
In latent demand, consumers may share a strong need that cannot be satisfied by a/an?
Procedure of arranging a product to occupy distinct place in target customers mind is called?
The marketer uses _____________ to display, sell, or deliver the physical product or service to the buyer or user?
Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefits the organization and its stakeholders†definition is given by?
In marketing strategy, advertising and personal selling can be referred as?
To avoid complex buying situation, buying of packaged solution from single seller is considered as?
In __________more customers would like to buy the product than can be satisfied?
For an MBO (Manages by objectives) system to work?
The Star Alliance brings together ___ airlines?
SBU’s of a company with low market share and growth rate are considered in?
Marketing metrics can be used by _________ to justify and design marketing programs and by____________ to decide on financial allocations?
SBU’s with low growth whereas high market share are considered as?
Demand which is not affected by price changes in short term is?
The integration of metrics such as customer awareness and satisfaction and brand equity into marketing-mix modeling is?
As input to the marketing dashboard, companies should include _______ key market-based scorecards that reflect performance and provide possible entry warning signals?
Businesses and products collectively make a company’s?
Financial Valuation is a type of metric that falls under?
Program and campaign ROI comes under?
Under the Drug and Cosmetics Act, manufacture, sale and distribution of drugs in India is regulated by the?
In growth-share matrix, vertical axis represents?
In business buying process, group having informal or formal power of approving suppliers is classified as?
Researchers usually start their investigations by examining ________ to see whether the problems can be partly or wholly solved without collecting?
In business buying process, one who uses product is called?
Thinking differently about sourcing and fulfillment is _________ of business innovation?
Strategic business unit with low market share and high market growth is considered as?
The __________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots?
Peter Drucker pointed out that it is more important to __________ to be effective than to ________ to be efficient?
The _________focuses on how well marketing expenditures are achieving short-term returns?
Market development strategy focuses on?
With online advertising program,_________, the companies can reach customers and grow business?
For an MBO (Manages by objectives) system to work, the business unit’s objectives must meet ___ criteria?
Product development strategy for achieving intensive growth focuses on?
Charles Revson of Revlon observed: “In the factory, we make cosmetics; in the store,?
Marketing Dashboards are a _________ way to disseminate the insights gleaned from marketing measures and marketing mix modeling within an organization?
Business buying situation in which buyer reorders same order again and again on routine basis is?
Considering competitive positions, firm who wants to hold market share in its industry without rocking boat is classified as?
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