Marketing is the study and management of exchange relationships.Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management – the other being Innovation.Marketing is defined by the American Marketing Association as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”[4] The term developed from the original meaning which referred literally to going to market with goods for sale. From a Sales process engineering perspective, marketing is “a set of processes that are interconnected and interdependent with other functions” of a business aimed at achieving customer interest and satisfaction.
The Chartered Institute of Marketing defines marketing as “the management process responsible for identifying, anticipating and satisfying customer requirements profitably.A similar concept is the value-based marketing which states the role of marketing to contribute to increasing shareholder value.In this context, marketing can be defined as “the management process that seeks to maximize returns to shareholders by developing relationships with valued customers and creating a competitive advantage. Just follow the Mcqs online quiz being dispatched over here with respect to your preparation for entry admission test NTS PPSC OTS PTS and miscellaneous job exams simultaneously.
Here we have large collection of Marketing Mcqs for all Students and jobs test preparation purpose. These Marketing Mcqs will be updated on daily basis and added more multiple choice question about Marketing frequently.You can prepare your Marketing Subject for different classes like 9th class, 10th class ,11th class 12th class exams, Entry Test like MCAT NTS ,OTS ,PTS ,BTS, GTS, Jobs Test,Recruitment Test like PPSC CSS FPSC SPSC KPPSC and interviews here.
Marketing Mcqs Online With Answers for NTS PPSC Entry Test Classes
According to SWOT analysis, analysis of Opportunities & Threats is part of?
Internal environment
External environment
Both a and b
None of above
Right Answer: External environment
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In external environment, favorable factors and trends are classified as?
Strengths
Weaknesses
Opportunities
Threats
Right Answer: Opportunities
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The marketer uses _____________ to display, sell, or deliver the physical product or service to the buyer or user?
a) Communication channel
b) Distribution channel
c) Service Channel
d) None of the above
Right Answer: Distribution channel
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Situation in which company is making more sales with its existing product is classified as?
Market development
Market penetration
Product development
Diversification
Right Answer: Market penetration
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In ____________, there is a gathering of six to ten people who are invited to spend a few hours with a skilled moderator in order to discuss a service, product, organization or any other marketing entity?
a) Ethnographic research
b) Focus Group research
c) Survey Research
d) None of the above
Right Answer: Focus Group research
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For an MBO (Manages by objectives) system to work?
a) Objectives must be arranged hierarchically, from the most to the least important.
b) Objectives must be arranged hierarchically, from the least to the most important.
c) Any of a and b
d) None of the above
Right Answer: Objectives must be arranged hierarchically, from the most to the least important.
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Developing marketing research plan involves decisions on the?
a) Data sources and research approaches
b) Research instruments and sampling plan
c) Contact Methods
d) All of the above
Right Answer: All of the above
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The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features?
A. Product
B. Marketing
C. Production
D. Selling
Right Answer: Product
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Public relations’ can be classified as?
Place
Product
Price
Promotion
Right Answer: Promotion
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Financial Valuation is a type of metric that falls under?
a) Unit metric
b) Brand metric
c) Customer metric
d) Cash-flow metric
Right Answer: Brand metric
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Evaluation of profitability of each segment is called?
Targeting
Market segmentation
Positioning
Differentiation
Right Answer: Targeting
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Peter Drucker pointed out that it is more important to __________ to be effective than to ________ to be efficient?
a) Do the right thing, do things right
b) Do things right, do the right thing
c) Do the right thing, do things wrong
d) None of the above
Right Answer: Do the right thing, do things right
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Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and?
A. Better prices
B. Well-established brand names
C. One-on-one communications
D. direct selling capability
Right Answer:Well-established brand names
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Holistic Marketing incorporates?
a) Relationship marketing and integrated marketing
b) Internal marketing and performance marketing
c) Both a & B
d) None of the above
Right Answer:Both a & B
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Return on Investment (ROI) can be calculated as Net return from investment on marketing divided by?
Cost of investment on marketing
Relative market share
Market growth rate
Relative market share plus market growth rate
Right Answer: Cost of investment on marketing
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SBU’s of a company with low market share and growth rate are considered in?
Stars
Dogs
Cash Cows
Question marks
Right Answer:Dogs
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__________ goods constitute the bulk of most countries’ production and marketing efforts?
A. Durable
B. Impulse
C. Physical
D. Service e. Event
Right Answer: Physical
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Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefits the organization and its stakeholders†definition is given by?
a) Philip Kotler
b) The American Marketing Association
c) The Association of National Advertisers
d) Peter Drucker
Right Answer: The American Marketing Association
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Loss in sales because of poor quality raw materials have been used in production is concluded in company?
Strengths
Weaknesses
Opportunities
Threats
Right Answer: Opportunities
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When a firm acquires its peers or expands downstream or upstream, its objective is to?
a) Capture a higher percentage of Supply Chain Value
b) Capture a higher percentage of Demand Chain Value
c) a & b
d) None of the above
Right Answer: Capture a higher percentage of Supply Chain Value
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From buyer’s point of view, product is considered as?
Customers cost
Customer solution
Convenient availability
Communication
Right Answer: Customers cost
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Unfavorable external factors or trends that may pose a challenge to company are called?
Strengths
Weaknesses
Opportunities
Threats
Right Answer: Threats
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The societal forces that spawned the Information Age have resulted in?
a) Many new consumer capabilities
b) Many new company capabilities
c) Many new consumer and company capabilities
d) None of the above
Right Answer: Many new consumer and company capabilities
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Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs?
A. Reactive market orientation
B. Proactive marketing orientation
C. Total market orientation
D. Impulsive market orientation
Right Answer: Reactive market orientation
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As input to the marketing dashboard, companies should include _______ key market-based scorecards that reflect performance and provide possible entry warning signals?
a) Four
b) Three
c) Two
d) None of the above
Right Answer: Two
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Whole marketing strategy of a company should support?
Point of Differentiation
Positioning strategy
Targeting
Both b & c
Right Answer: Positioning strategy
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In marketing strategy, advertising and personal selling can be referred as?
Place
Product
Price
Promotion
Right Answer: Promotion
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In business buying process, group having informal or formal power of approving suppliers is classified as?
user
influencer
decider and gatekeeper
buyer
Right Answer: decider and gatekeeper
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In marketing analysis, result evaluation of marketing activities is part of?
Analysis
Planning
Implementation
Control
Right Answer: Control
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_ specifies all the possible answers and provides answers that are easier to interpret and tabulate?
a) Closed-end questions
b) Open-end questions
c) Both a & b
d) None of the above
Right Answer: Closed-end questions
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Businesses and products collectively make a company’s?
Business portfolio
Strategic plan
Mission statement
Vision statement
Right Answer: Business portfolio
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Marketing management is?
A. Managing the marketing process
B. Monitoring the profitability of the companies products and services
C. Developing marketing strategies to move the company forward
D. The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value,
Right Answer: The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value,
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In business buying process, group who manage and control information flow is classified as?
user
influencer
decider
gatekeeper
Right Answer: gatekeeper
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Marketing Management is the _________ of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer value?
a) Art
b) Science
c) Art and science
d) None of the above.
Right Answer: Art and science
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Kind of advantage gained by offering greater value to customers as compared to competitors is classified as?
competitive advantage
corporate advantage
branding advantage
premium advantage
Right Answer: competitive advantage
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Considering strategic planning, ‘Organizations purpose’ statement is known as?
Vision statement
Mission statement
Value proposition
Both a and b
Right Answer: Mission statement
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_ can measure the interest or emotions aroused by exposure to a specific ad or picture?
a) Galvanometers
b) Tachistoscope
c) Eye cameras
d) None of the above
Right Answer: Galvanometers
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In the course of converting to a marketing orientation, a company faces three hurdles?
A. Organized resistance, slow learning, and fast forgetting
B. Management, customer reaction, competitive response
C. Decreased profits, increased R&D, additional distribution
D. Forecasted demand, increased sales expense, increased inventory costs
Right Answer: Organized resistance, slow learning, and fast forgetting
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SBU’s in ‘Stars’ category requires?
Heavy investment
Less investments
More marketing
Both a and c
Right Answer: Heavy investment
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. Selection of one or more segments to enter is called?
Market segmentation
Targeting
Differentiation
Positioning
Right Answer: Targeting
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For an MBO (Manages by objectives) system to work, the business unit’s objectives must meet ___ criteria?
a) 5
b) 2
c) 3
d) 4
Right Answer: 4
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The _________focuses on how well marketing expenditures are achieving short-term returns?
a) The cash-flow metrics
b) The unit metrics
c) Brand metrics
d) Offerings metrics
Right Answer: The cash-flow metrics
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Network of company’s supply chain and its customers is called?
Value chain
Value delivery network
Both a and b
None of above
Right Answer: Value delivery network
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Marketing Dashboards are a _________ way to disseminate the insights gleaned from marketing measures and marketing mix modeling within an organization?
a) Unstructured
b) Structured
c) Both a & b
d) None of the above
Right Answer: Structured
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Marketing is both an “art” and a “science” there is constant tension between the creative side of marketing and the ________ side?
A. Selling side
B. Formulated side
C. Management side
D. Forecasting side
Right Answer: Formulated side
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Starbucks music CD sales in Coffee stores is an example of ________ for business innovation?
a) Value capture dimension
b) Brand dimension
c) Networking dimension
d) Presence dimension
Right Answer: Presence dimension
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To avoid complex buying situation, buying of packaged solution from single seller is considered as?
new task
modified rebuy
straight rebuy
solutions selling Right Answer: solutions selling
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Program and campaign ROI comes under?
a) Customer metrics
b) Unit metrics
c) Brand metrics
d) Cash-flow metrics
Right Answer: Cash-flow metrics
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Many countries have ________ industries to create greater competition and growth opportunities?
A. open-market
B. deregulated
C. regulated
D. scientifically segmented
Right Answer: deregulated
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Peter Drucker pointed out that it is more important to __________ to be effective than to ________ to be efficient?
a) Do the right thing, do things right
b) Do things right, do the right thing
c) Do the right thing, do things wrong
d) None of the above
Right Answer: Do the right thing, do things right
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Stage in buying behavior which follows supplier’s selection and discuss final specification of raw materials is classified as?
supplier selection
proposal solicitation
supplier search
order-routine specification
Right Answer: order-routine specification
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Marketing and Research team, known as MART is a specialist in conducting __________ market research?
a) Rural
b) Urban
c) Both a & b
d) None of the above
Right Answer: Rural
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Marketing focuses on the need of?
a) buyer
b) Seller
c) Buyer and Seller
d) None of the above
Right Answer: buyer
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In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment?
A. Customer value
B. Customer delight
C. total service solution
D. intangible benefit(s)
Right Answer: Customer value
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In business buying process, group who has formal authority of supplier selection is classified as?
user
influencer
decider and gatekeeper
buyer Right Answer: buyer
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According to competitive positions, main focus of market challenger strategy is to?
expand market share
follow at a distance
multiple niching
full frontal attack
Right Answer: full frontal attack
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In business markets demand is more?
elastic
inelastic
realistic
insignificant
Right Answer: inelastic
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Good marketing is no accident, but a result of careful planning and?
A. Execution
C. Strategies
D. Tactics
e. Research
Right Answer: Execution
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Intangible assets make up a large percentage of the value of an organization?
a) Yes
b) No
Right Answer: Yes
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According to four Ps of marketing, inventory and logistics services are classified as?
Place
Product
Price
Promotion
Right Answer: Place
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Return on Investment on marketing (ROI) can be assessed as?
Brand awareness
Market share
Increase in sales
All of above
Right Answer: All of above
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Sales forecasts are based on estimates of?
a) Demand
b) Supply
c) Demand and supply
d) None of the above
Right Answer: Demand
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In a marketing research process, primary data can be collected through?
a) Observation and focus groups
b) Surveys and behavioral data
c) Experiments
d) All of the above
Right Answer: All of the above
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Negative situational factors are part of?
Strengths
Weaknesses
Opportunities
Threats
Right Answer: Weaknesses
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Marketing consultant Pat Lapointe sees __________ as providing all the up-to-the-minute information necessary to run the business operations for a company?
a) Marketing dashboards
b) Marketing research
c) Marketing information system
d) None of the above
Right Answer: Marketing dashboards
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Considering competitive positions, firm who wants to hold market share in its industry without rocking boat is classified as?
market challenger
market leader
market follower
market niche
Right Answer: market follower
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Charles Revson of Revlon observed: “In the factory, we make cosmetics; in the store,?
A. we sell quality
B. we challenge competitors
C. we implement ads
D. we sell hope
Right Answer: we sell hope
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The Star Alliance brings together ___ airlines?
a) 18
b) 27
c) 10
d) 30
Right Answer: 27
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Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called?
A. Business markets
B. Global markets
C. Consumer markets
D. Nonprofit and governmental markets
Right Answer: Consumer markets
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Strategy of introducing new product in existing market is classified as?
Market development
Market penetration
Product development
Diversification
Right Answer: Product development
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SBU’s considered as ‘Cash Cows’ requires?
Heavy investment
Less investments
More marketing
Both a and c
Right Answer: Less investments
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Under the Drug and Cosmetics Act, manufacture, sale and distribution of drugs in India is regulated by the?
a) State and the Central government agencies
b) State government agencies
c) Central government agencies
d) None of the above
Right Answer: State and the Central government agencies
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Google Paid Search is an example of _____________ for business innovation?
a) Value capture dimension
b) Brand dimension
c) Networking dimension
d) Offerings dimension
Right Answer: Value capture dimension
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_ allows marketers to observe how and why consumers accept or reject concepts, ideas or any specific notion?
a) Service groups
b) Focus Groups
c) Both a & b
d) None of the above
Right Answer: Focus Groups
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In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation for reliability and quality?
A. Brand image
B. Distribution
C. Promotion
D. Price
Right Answer: Price
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The integration of metrics such as customer awareness and satisfaction and brand equity into marketing-mix modeling is?
a) Limited
b) Unlimited
Right Answer: Limited
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Select right order of intensive growth strategies?
a) market-development strategy, market-penetration strategy, product development strategy
b) Market-penetration strategy, market development strategy, product development strategy
c) market-penetration strategy, product development strategy, market-development strategy
d) None of the above
Right Answer: Market-penetration strategy, market development strategy, product development strategy
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The __________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots?
a. Marketing concept
b. Selling concept
c. Production concept
d. Product concept
Right Answer: Selling concept
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Whole sellers and retailers buying behavior is classified as?
business buyer behavior
derived demand
business buying process
cognitive dissonance Right Answer: business buyer behavior
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Business buying process starts with the?
problem recognition
general need description
product specification
supplier search
Right Answer: problem recognition
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Firstly, marketers must think about?
Four Cs
Four Ps
Four Ds
Four Ts
Right Answer: Four Cs
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The age which promises to lead to more accurate levels of production, more targeted communications, and more relevant pricing is term as?
A. Age of Globalization
B. Industrial Age
C. Information Age
D. Production Age
Right Answer: Information Age
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Trading of raw material through online sources between buyers and sellers is classified as?
e-procurement
de-procurement
online selling
direct marketing
Right Answer: e-procurement
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_focuses on incremental growth instead of baseline sales or long-term effects?
a) Marketing-mix modeling
b) Marketing metrics
c) Marketing Dashboard
d) None of the above
Right Answer: Marketing-mix modeling
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Every new technology is a force for?
a) Mass destruction
b) Mass construction
c) Creative destruction
d) None of the above
Right Answer: Creative destruction
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The two market based scorecards in a marketing dashboard are?
a) Customer-performance scorecard and Stakeholder performance scorecard
b) Stakeholder-performance scorecard and Suppliers performance scorecard
c) Customer-performance scorecard and Distributors performance scorecard
d) None of the above
Right Answer: Customer-performance scorecard and Stakeholder performance scorecard
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Process of comparing own products or services to leading firms practices to improve performance and quality is called?
strategic analysis
corporate image analysis
benchmarking
customer value analysis
Right Answer: benchmarking
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Acquiring one or more suppliers for integrative growth is?
a) Horizontal integration
b) Forward integration
c) Backward integration
d) None of the above
Right Answer: Backward integration
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Company whose strategies are in accordance to strategy of other competitive firms in industry is classified as?
profit centered company
market centered company
competitor centered company
customer centered company
Right Answer: competitor centered company
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Company?
PEST analysis
SWOT analysis
Both a and b
None of above
Right Answer: SWOT analysis
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Demand of business buyers is derived from?
final consumer demand
raw materials suppliers
production controller
logistic managers Right Answer: final consumer demand
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SBU’s with low growth whereas high market share are considered as?
Stars
Question marks
Dogs
Cash Cows
Right Answer: Cash Cows
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Initiative portfolio optimization is a type of metric that comes under?
a) Cash-flow metric
b) Unit metric
c) Brand metric
d) Customer metric
Right Answer: Cash-flow metric
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A transaction involves?
A. at least two parties
C. each party is capable of communication and delivery
D. each party is free to accept or reject the exchange offer
E. all of the above
Right Answer: all of the above
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Value creating activities carried by internal departments of company are classified as?
Value chain
Value delivery network
Portfolio analysis
None of above
Right Answer: Value chain
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According to customer’s four Ps, ‘communication’ is part of?
Product
Price
Promotion
Place
Right Answer: Promotion
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In four Ps of marketing mix, brand name can be classified as?
Place
Product
Price
Promotion
Right Answer: Place
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Margin optimization is a type of metric that comes under?
a) Unit metric
b) Customer metric
c) Brand Metric
d) Cash-flow metric
Right Answer: Unit metric
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Marketers should monitor following trends in technology?
a) Accelerating pace of change and the unlimited opportunities for innovation
b) Varying R& D Budgets and increased regulation of technological change
c) Both a & b
d) None of the above
Right Answer: Both a & b
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Internal limitations can be classified as organization’s own?
Strengths
Weaknesses
Opportunities
Threats
Right Answer: Weaknesses
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