Marketing is the study and management of exchange relationships.Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management – the other being Innovation.Marketing is defined by the American Marketing Association as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”[4] The term developed from the original meaning which referred literally to going to market with goods for sale. From a Sales process engineering perspective, marketing is “a set of processes that are interconnected and interdependent with other functions” of a business aimed at achieving customer interest and satisfaction.
The Chartered Institute of Marketing defines marketing as “the management process responsible for identifying, anticipating and satisfying customer requirements profitably.A similar concept is the value-based marketing which states the role of marketing to contribute to increasing shareholder value.In this context, marketing can be defined as “the management process that seeks to maximize returns to shareholders by developing relationships with valued customers and creating a competitive advantage. Just follow the Mcqs online quiz being dispatched over here with respect to your preparation for entry admission test NTS PPSC OTS PTS and miscellaneous job exams simultaneously.
Here we have large collection of Marketing Mcqs for all Students and jobs test preparation purpose. These Marketing Mcqs will be updated on daily basis and added more multiple choice question about Marketing frequently.You can prepare your Marketing Subject for different classes like 9th class, 10th class ,11th class 12th class exams, Entry Test like MCAT NTS ,OTS ,PTS ,BTS, GTS, Jobs Test,Recruitment Test like PPSC CSS FPSC SPSC KPPSC and interviews here.
Marketing Mcqs Online With Answers for NTS PPSC Entry Test Classes
Marketing
Latest Marketing Mcqs Online with Answers.
In external environment, favorable factors and trends are classified as?
For an MBO (Manages by objectives) system to work?
Strategies in which position of company on best possible strategic advantage against competitors are classified as?
Starbucks music CD sales in Coffee stores is an example of ________ for business innovation?
In __________more customers would like to buy the product than can be satisfied?
Considering strategic planning, ‘Organizations purpose’ statement is known as?
Information can be produced and marketed as a?
In business markets demand is more?
According to marketing four Ps, cash rebates are part of?
Demand of business buyers is derived from?
Return on Investment on marketing (ROI) can be assessed as?
The broad environment consists of?
For intensive growth, the company first considers whether it could gain more market share with its current products in their current market, using a?
Considering competitive positions, company which serves small customer segments that remain ignored by other companies in industry is classified as?
Strategy of introducing new product in existing market is classified as?
Sales forecasts are based on estimates of?
Arrangement of different market performance measures as a single display to monitor results is classified as?
Marketing metrics can be used by _________ to justify and design marketing programs and by____________ to decide on financial allocations?
Firstly, marketers must think about?
According to McKinsey & Company, strategy is only one of _______ elements, all of which start with the letter “s†in successful business practice?
__________ goods constitute the bulk of most countries’ production and marketing efforts?
_ can measure the interest or emotions aroused by exposure to a specific ad or picture?
SBU’s considered as ‘Cash Cows’ requires?
Marketers operate in which marketplaces?
Qualitative Research Techniques are relatively _______- measurement approaches that permit a range of possible responses?
Businesses and products collectively make a company’s?
_ believes that their individual behavior cannot improve environmental conditions. They are generally uninvolved and disinterested in environmental issues?
Marketing consultant Pat Lapointe sees __________ as providing all the up-to-the-minute information necessary to run the business operations for a company?
In business buying process, group who has formal authority of supplier selection is classified as?
In _____________ , the company would seek new products that have marketing or technological synergies with existing product lines appealing to a new group of customers?
Public relations’ can be classified as?
Marketing focuses on the need of?
In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment?
Peter Drucker pointed out that it is more important to __________ to be effective than to ________ to be efficient?
Procedure of arranging a product to occupy distinct place in target customers mind is called?
Margin optimization is a type of metric that comes under?
SBU’s with low growth whereas high market share are considered as?
Marketers should monitor following trends in technology?
Marketing metrics approach is used for?
With online advertising program,_________, the companies can reach customers and grow business?
_focuses on incremental growth instead of baseline sales or long-term effects?
In marketing analysis, result evaluation of marketing activities is part of?
Global marketers must decide?
A Marketer is someone seeking a response from another party, called the?
Whole marketing strategy of a company should support?
The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features?
Business buying process starts with the?
In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation for reliability and quality?
Initiative portfolio optimization is a type of metric that comes under?
Competitive edge of your company can be best classified as?
In marketing strategy, advertising and personal selling can be referred as?
Relative price is a type of ________ sample marketing metric?
Demand which is affected by price changes in short term is?
Value creating activities carried by internal departments of company are classified as?
Holistic Marketing incorporates?
All individuals and units involved in purchasing process are classified as?
Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefits the organization and its stakeholders†definition is given by?
SBU’s in ‘Stars’ category requires?
Loss in sales because of poor quality raw materials have been used in production is concluded in company?
Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called?
To avoid complex buying situation, buying of packaged solution from single seller is considered as?
The ____________ is the set of consumers who profess a sufficient level of interest in a market offer?
The age which promises to lead to more accurate levels of production, more targeted communications, and more relevant pricing is term as?
Analysis conducted to examine benefits that are seek by customers and how customers value offers of competitors is classified as?
Marketing is responsible for preparing the sales forecast?
In business buying process, one who uses product is called?
At a fast-food restaurant, what is marketed?
In growth-share matrix, vertical axis represents?
Basic competitive strategies includes?
In business buying process, group having informal or formal power of approving suppliers is classified as?
In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of?
According to marketing four Ps, credit terms can be classified as?
In BCG growth share matrix, horizontal axis represents?
. Selection of one or more segments to enter is called?
In business buying process, group who furnish information to evaluate alternatives is classified as?
_ are not concerned enough about the environment to do anything about it. They also believe that environmental indifference is mainstream?
Considering competitive positions, firm who wants to hold market share in its industry without rocking boat is classified as?
The __________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots?
Marketers argue for a __________ in which all functions work together to respond to, serve, and satisfy the customer?
Marketing Dashboards are a _________ way to disseminate the insights gleaned from marketing measures and marketing mix modeling within an organization?
Researchers usually start their investigations by examining ________ to see whether the problems can be partly or wholly solved without collecting?
Acquiring one or more suppliers for integrative growth is?
SBU’s of a company with low market share and growth rate are considered in?
Marketers often use the term ___________ to cover various groupings of customers?
Intangible assets make up a large percentage of the value of an organization?
Management can assemble a summary set of relevant internal and external measures in a ___________ for synthesis and interpretation?
Network of company’s supply chain and its customers is called?
Marketing is both an “art” and a “science” there is constant tension between the creative side of marketing and the ________ side?
For an MBO (Manages by objectives) system to work, the business unit’s objectives must meet ___ criteria?
Google Paid Search is an example of _____________ for business innovation?
The Star Alliance brings together ___ airlines?
According to four Ps of marketing, inventory and logistics services are classified as?
A transaction involves?
When a firm acquires its peers or expands downstream or upstream, its objective is to?
The two market based scorecards in a marketing dashboard are?
Michael Porter has proposed _______ generic strategies that provide a good starting point for strategic thinking?
The most formal definition of marketing is?
Marketing people market ______ types of entities?
Many countries have ________ industries to create greater competition and growth opportunities?
In latent demand, consumers may share a strong need that cannot be satisfied by a/an?
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