Marketing is the study and management of exchange relationships.Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management – the other being Innovation.Marketing is defined by the American Marketing Association as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”[4] The term developed from the original meaning which referred literally to going to market with goods for sale. From a Sales process engineering perspective, marketing is “a set of processes that are interconnected and interdependent with other functions” of a business aimed at achieving customer interest and satisfaction.
The Chartered Institute of Marketing defines marketing as “the management process responsible for identifying, anticipating and satisfying customer requirements profitably.A similar concept is the value-based marketing which states the role of marketing to contribute to increasing shareholder value.In this context, marketing can be defined as “the management process that seeks to maximize returns to shareholders by developing relationships with valued customers and creating a competitive advantage. Just follow the Mcqs online quiz being dispatched over here with respect to your preparation for entry admission test NTS PPSC OTS PTS and miscellaneous job exams simultaneously.
Here we have large collection of Marketing Mcqs for all Students and jobs test preparation purpose. These Marketing Mcqs will be updated on daily basis and added more multiple choice question about Marketing frequently.You can prepare your Marketing Subject for different classes like 9th class, 10th class ,11th class 12th class exams, Entry Test like MCAT NTS ,OTS ,PTS ,BTS, GTS, Jobs Test,Recruitment Test like PPSC CSS FPSC SPSC KPPSC and interviews here.
Marketing Mcqs Online With Answers for NTS PPSC Entry Test Classes
a) Relationship marketing and integrated marketing
b) Internal marketing and performance marketing
c) Both a & B
d) None of the above
Right Answer:Both a & B
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Analysis conducted to examine benefits that are seek by customers and how customers value offers of competitors is classified as?
customer value analysis
corporate image analysis
strategic behavior analysis
benchmarking
Right Answer: customer value analysis
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Public relations’ can be classified as?
Place
Product
Price
Promotion
Right Answer: Promotion
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Whole marketing strategy of a company should support?
Point of Differentiation
Positioning strategy
Targeting
Both b & c
Right Answer: Positioning strategy
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Demand of business buyers is derived from?
final consumer demand
raw materials suppliers
production controller
logistic managers Right Answer: final consumer demand
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To avoid complex buying situation, buying of packaged solution from single seller is considered as?
new task
modified rebuy
straight rebuy
solutions selling Right Answer: solutions selling
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Developing marketing research plan involves decisions on the?
a) Data sources and research approaches
b) Research instruments and sampling plan
c) Contact Methods
d) All of the above
Right Answer: All of the above
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Businesses and products collectively make a company’s?
Business portfolio
Strategic plan
Mission statement
Vision statement
Right Answer: Business portfolio
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Basic competitive strategies includes?
cost leadership
focusing strategy
differentiation
all of above
Right Answer: all of above
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Marketing Management is the _________ of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer value?
a) Art
b) Science
c) Art and science
d) None of the above.
Right Answer: Art and science
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Marketers argue for a __________ in which all functions work together to respond to, serve, and satisfy the customer?
A. Cross-functional team orientation
B. Collaboration model
C. Customer orientation
D. Management-driven organization
Right Answer: Customer orientation
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SBU’s considered as ‘Cash Cows’ requires?
Heavy investment
Less investments
More marketing
Both a and c
Right Answer: Less investments
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Loss in sales because of poor quality raw materials have been used in production is concluded in company?
Strengths
Weaknesses
Opportunities
Threats
Right Answer: Opportunities
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In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of?
A. Vertical Integration
B. Horizontal Integration
C. beta Market
D. Meta Market
Right Answer: Meta Market
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The broad environment consists of?
a) Demographic environment, economic environment and physical environment
b) Technological environment, political-legal environment and social-cultural environment
c) Both a & b
d) None of the above
Right Answer: Both a & b
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Marketing consultant Pat Lapointe sees __________ as providing all the up-to-the-minute information necessary to run the business operations for a company?
a) Marketing dashboards
b) Marketing research
c) Marketing information system
d) None of the above
Right Answer: Marketing dashboards
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Market development is result of introducing?
New product in existing market
Existing product in new market
Existing product in existing market
New products in new markets
Right Answer: Existing product in new market
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All individuals and units involved in purchasing process are classified as?
buying center
influencers
deciders
gatekeepers
Right Answer: buying center
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Whole sellers and retailers buying behavior is classified as?
business buyer behavior
derived demand
business buying process
cognitive dissonance Right Answer: business buyer behavior
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In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment?
A. Customer value
B. Customer delight
C. total service solution
D. intangible benefit(s)
Right Answer: Customer value
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_ are not concerned enough about the environment to do anything about it. They also believe that environmental indifference is mainstream?
a) Apathetics
b) Grousers
c) Sprouts
d) None of the above
Right Answer: Apathetics
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The _________ pathway looks at how prospects become customers, from awareness to preference to trial to repeat purchase?
a) Brand metrics
b) Cash-flow metrics
c) The unit metrics
d) The customers’ metrics
Right Answer: The customers’ metrics
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SBU’s with low growth whereas high market share are considered as?
Stars
Question marks
Dogs
Cash Cows
Right Answer: Cash Cows
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Company?
Portfolio analysis
Strategic Business Units (SBU’s)
Both a and b
None of above
Right Answer: Strategic Business Units (SBU’s)
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__ estimate casual relationships and measures how marketing activity affects outcomes?
a) Marketing metrics
b) Marketing Dashboards
c) Marketing-mix modeling
d) None of the above
Right Answer: Marketing-mix modeling
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In _____________ , the company would seek new products that have marketing or technological synergies with existing product lines appealing to a new group of customers?
a) Concentric diversification
b) Horizontal diversification
c) Conglomerate diversification
d) None of the above
Right Answer: Concentric diversification
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Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful?
A. Total market orientation
B. External focus
C. Customer focus
D. Competitive, customer focus
Right Answer: Total market orientation
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In a marketing research process, primary data can be collected through?
a) Observation and focus groups
b) Surveys and behavioral data
c) Experiments
d) All of the above
Right Answer: All of the above
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_ allows marketers to observe how and why consumers accept or reject concepts, ideas or any specific notion?
a) Service groups
b) Focus Groups
c) Both a & b
d) None of the above
Right Answer: Focus Groups
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In marketing analysis, result evaluation of marketing activities is part of?
Analysis
Planning
Implementation
Control
Right Answer: Control
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In ____________, there is a gathering of six to ten people who are invited to spend a few hours with a skilled moderator in order to discuss a service, product, organization or any other marketing entity?
a) Ethnographic research
b) Focus Group research
c) Survey Research
d) None of the above
Right Answer: Focus Group research
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Firstly, marketers must think about?
Four Cs
Four Ps
Four Ds
Four Ts
Right Answer: Four Cs
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Acquiring one or more suppliers for integrative growth is?
a) Horizontal integration
b) Forward integration
c) Backward integration
d) None of the above
Right Answer: Backward integration
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Network of company’s supply chain and its customers is called?
Value chain
Value delivery network
Both a and b
None of above
Right Answer: Value delivery network
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According to marketing four Ps, credit terms can be classified as?
Place
Product
Price
Promotion
Right Answer: Price
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Rising promotion costs and shrinking profit margins are the result of?
A. Changing technology
B. Globalization
C. Deregulation
D. Heightened competition
Right Answer: Heightened competition
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_ can measure the interest or emotions aroused by exposure to a specific ad or picture?
a) Galvanometers
b) Tachistoscope
c) Eye cameras
d) None of the above
Right Answer: Galvanometers
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In external environment, favorable factors and trends are classified as?
Strengths
Weaknesses
Opportunities
Threats
Right Answer: Opportunities
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Considering strategic planning, ‘Organizations purpose’ statement is known as?
Vision statement
Mission statement
Value proposition
Both a and b
Right Answer: Mission statement
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Financial Valuation is a type of metric that falls under?
a) Unit metric
b) Brand metric
c) Customer metric
d) Cash-flow metric
Right Answer: Brand metric
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Situation in which company is making more sales with its existing product is classified as?
Market development
Market penetration
Product development
Diversification
Right Answer: Market penetration
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Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefits the organization and its stakeholders†definition is given by?
a) Philip Kotler
b) The American Marketing Association
c) The Association of National Advertisers
d) Peter Drucker
Right Answer: The American Marketing Association
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Company whose strategies are based on idea of delivering superior brand value to its targeted segment is classified as?
competitor centered company
customer centered company
profit centered company
market centered company
Right Answer: customer centered company
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In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation for reliability and quality?
A. Brand image
B. Distribution
C. Promotion
D. Price
Right Answer: Price
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Kind of advantage gained by offering greater value to customers as compared to competitors is classified as?
competitive advantage
corporate advantage
branding advantage
premium advantage
Right Answer: competitive advantage
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Stage in buying behavior which follows reviews of supplier proposals by business buyer is?
supplier selection
proposal solicitation
supplier search
order-routine specification Right Answer: supplier selection
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The ____________ is the set of consumers who profess a sufficient level of interest in a market offer?
a) Potential market
b) Available market
c) Target market
d) Penetrated market
Right Answer: Potential market
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In growth-share matrix, vertical axis represents?
Business portfolio
Relative market share
Market growth rate
Both a and b
Right Answer:Market growth rate
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__________ goods constitute the bulk of most countries’ production and marketing efforts?
A. Durable
B. Impulse
C. Physical
D. Service e. Event
Right Answer: Physical
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Strategic business unit with low market share and high market growth is considered as?
Cash Cows
Stars
Dogs
Question marks
Right Answer: Question marks
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Market development strategy focuses on?
a) Current products and new markets
b) Current products and current markets
c) New products and current markets
d) New products and new markets
Right Answer: Current products and new markets
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The organizations that make use of product concept focus on?
a) Quality performance
b) Low costs
c) Mass distribution
d) All of the above
Right Answer: Quality performance
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Competitive edge of your company can be best classified as?
Strengths
Weaknesses
Opportunities
Threats
Right Answer: Strengths
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Return on Investment on marketing (ROI) can be assessed as?
Brand awareness
Market share
Increase in sales
All of above
Right Answer: All of above
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Marketing is responsible for preparing the sales forecast?
a) True
b) False
c) Can’t say
d) None of the above
Right Answer: False
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Marketing and Research team, known as MART is a specialist in conducting __________ market research?
a) Rural
b) Urban
c) Both a & b
d) None of the above
Right Answer: Rural
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SBU’s in ‘Stars’ category requires?
Heavy investment
Less investments
More marketing
Both a and c
Right Answer: Heavy investment
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Starbucks music CD sales in Coffee stores is an example of ________ for business innovation?
a) Value capture dimension
b) Brand dimension
c) Networking dimension
d) Presence dimension
Right Answer: Presence dimension
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Marketing metrics can be used by _________ to justify and design marketing programs and by____________ to decide on financial allocations?
a) Senior Managers, Marketing Managers
b) Senior Management, Brand Managers
c) Brand Managers, Senior Management
d) None of the above
Right Answer: Brand Managers, Senior Management
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According to competitive positions, main focus of market challenger strategy is to?
expand market share
follow at a distance
multiple niching
full frontal attack
Right Answer: full frontal attack
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Strategies in which position of company on best possible strategic advantage against competitors are classified as?
premium marketing strategies
corporate marketing strategies
branding marketing strategies
competitive marketing strategies
Right Answer: competitive marketing strategies
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According to customer’s four Ps, ‘communication’ is part of?
Product
Price
Promotion
Place
Right Answer: Promotion
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The _________focuses on how well marketing expenditures are achieving short-term returns?
a) The cash-flow metrics
b) The unit metrics
c) Brand metrics
d) Offerings metrics
Right Answer: The cash-flow metrics
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A Marketer is someone seeking a response from another party, called the?
A. Customer
B. Fund raiser, contributor
C. Voter
D. Prospect
Right Answer: Prospect
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The age which promises to lead to more accurate levels of production, more targeted communications, and more relevant pricing is term as?
A. Age of Globalization
B. Industrial Age
C. Information Age
D. Production Age
Right Answer: Information Age
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Value creating activities carried by internal departments of company are classified as?
Value chain
Value delivery network
Portfolio analysis
None of above
Right Answer: Value chain
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_focuses on incremental growth instead of baseline sales or long-term effects?
a) Marketing-mix modeling
b) Marketing metrics
c) Marketing Dashboard
d) None of the above
Right Answer: Marketing-mix modeling
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The marketer uses _____________ to display, sell, or deliver the physical product or service to the buyer or user?
a) Communication channel
b) Distribution channel
c) Service Channel
d) None of the above
Right Answer: Distribution channel
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As input to the marketing dashboard, companies should include _______ key market-based scorecards that reflect performance and provide possible entry warning signals?
a) Four
b) Three
c) Two
d) None of the above
Right Answer: Two
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The concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products is termed as?
A. Production Concept
B. Selling Concept
C. Marketing Concept
D. Buying Concept
Right Answer: Selling Concept
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In __________more customers would like to buy the product than can be satisfied?
A. latent demand
B. irregular demand
C. overfull demand
D. excessive
Right Answer: overfull demand
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Management can assemble a summary set of relevant internal and external measures in a ___________ for synthesis and interpretation?
a) Marketing System
b) Marketing Dashboards
c) Marketing information system
d) None of the above
Right Answer: Marketing Dashboards
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Marketing strategy starts with?
Targeting
Market segmentation
Positioning
Differentiation
Right Answer: Market segmentation
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In four Ps of marketing mix, brand name can be classified as?
Place
Product
Price
Promotion
Right Answer: Place
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Researchers usually start their investigations by examining ________ to see whether the problems can be partly or wholly solved without collecting?
a) Secondary data, primary data
b) Primary data, secondary data
c) Secondary data, tertiary data
d) None of the above
Right Answer: Secondary data, primary data
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In marketing strategy, advertising and personal selling can be referred as?
Place
Product
Price
Promotion
Right Answer: Promotion
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Demand which is affected by price changes in short term is?
elastic demand
inelastic demand
realistic demand
unrealistic demand
Right Answer: elastic demand
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For intensive growth, the company first considers whether it could gain more market share with its current products in their current market, using a?
a) Market-penetration strategy
b) Market development strategy
c) Product-development strategy
d) Diversification strategy
Right Answer: Market-penetration strategy
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Charles Revson of Revlon observed: “In the factory, we make cosmetics; in the store,?
A. we sell quality
B. we challenge competitors
C. we implement ads
D. we sell hope
Right Answer: we sell hope
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The original name of NIKE was?
a) Blue Ribbon Sports
b) Red Ribbon Sports
c) Blue and Red Ribbon Sports
d) Orange Ribbon Sports
Right Answer: Blue Ribbon Sports
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In proactive marketing orientation, an organization focuses on?
a) customer’s latent needs
b) Customer’s expressed needs
c) Both a & b
d) None of the above
Right Answer: customer’s latent needs
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Company?
PEST analysis
SWOT analysis
Both a and b
None of above
Right Answer: SWOT analysis
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Considering competitive positions, firm who wants to hold market share in its industry without rocking boat is classified as?
market challenger
market leader
market follower
market niche
Right Answer: market follower
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Marketing focuses on the need of?
a) buyer
b) Seller
c) Buyer and Seller
d) None of the above
Right Answer: buyer
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The most formal definition of marketing is?
A. Meeting needs profitably
B. Identifying and meeting human and social needs
C. The 4Ps (Product, Price, Place, Promotion)
D. an organizational function and a set of processes for creating, communicating, and delivering, value to customers, and for managing customer relationships in ways that benefit the organization and its stake holders.
E. improving the quality of life for consumers
Right Answer: an organizational function and a set of processes for creating, communicating, and delivering, value to customers, and for managing customer relationships in ways that benefit the organization and its stake holders.
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In latent demand, consumers may share a strong need that cannot be satisfied by a/an?
A. Future Product
B. Expected Product
C. Latent Product
D. Existing Product
Right Answer: Existing Product
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In business buying process, one who uses product is called?
user
influencer
decider and gatekeeper
buyer
Right Answer: user
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Demand which is not affected by price changes in short term is?
elastic demand
inelastic demand
realistic demand
unrealistic demand
Right Answer: inelastic demand
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Organization’s buying behaviors of raw materials for production purposes is called?
business buyer behavior
derived demand
business buying process
cognitive dissonance Right Answer: business buyer behavior
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Program and campaign ROI comes under?
a) Customer metrics
b) Unit metrics
c) Brand metrics
d) Cash-flow metrics
Right Answer: Cash-flow metrics
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_- is a particular observational research approach that uses tools and concepts from anthropology and other social science disciplines to provide deep understanding of how people live and work?
a) Ethnics research
b) Ethnographic research
c) Autoethnographic research
d) None of the above
Right Answer: Ethnographic research
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Acquisition of competitors for integrative growth is?
a) Horizontal integration
b) Forward integration
c) Backward integration
d) None of the above
Right Answer: Horizontal integration
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In business buying process, participants involved are?
user
influencer
decider and gatekeeper
buyer Right Answer: buyer
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Intangible assets make up a large percentage of the value of an organization?
a) Yes
b) No
Right Answer: Yes
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In business buying process, group who furnish information to evaluate alternatives is classified as?
user
influencer
decider and gatekeeper
buyer
Right Answer: influencer
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In the course of converting to a marketing orientation, a company faces three hurdles?
A. Organized resistance, slow learning, and fast forgetting
B. Management, customer reaction, competitive response
C. Decreased profits, increased R&D, additional distribution
D. Forecasted demand, increased sales expense, increased inventory costs
Right Answer: Organized resistance, slow learning, and fast forgetting
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Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs?
A. Reactive market orientation
B. Proactive marketing orientation
C. Total market orientation
D. Impulsive market orientation
Right Answer: Reactive market orientation
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Margin optimization is a type of metric that comes under?
a) Unit metric
b) Customer metric
c) Brand Metric
d) Cash-flow metric
Right Answer: Unit metric
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Process of comparing own products or services to leading firms practices to improve performance and quality is called?
strategic analysis
corporate image analysis
benchmarking
customer value analysis
Right Answer: benchmarking
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Stage which concludes supplier’s performance assessment by business buyers is classified as?
supplier selection
proposal solicitation
performance review
order-routine specification
Right Answer: performance review
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