Marketing is the study and management of exchange relationships.Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management – the other being Innovation.Marketing is defined by the American Marketing Association as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”[4] The term developed from the original meaning which referred literally to going to market with goods for sale. From a Sales process engineering perspective, marketing is “a set of processes that are interconnected and interdependent with other functions” of a business aimed at achieving customer interest and satisfaction.
The Chartered Institute of Marketing defines marketing as “the management process responsible for identifying, anticipating and satisfying customer requirements profitably.A similar concept is the value-based marketing which states the role of marketing to contribute to increasing shareholder value.In this context, marketing can be defined as “the management process that seeks to maximize returns to shareholders by developing relationships with valued customers and creating a competitive advantage. Just follow the Mcqs online quiz being dispatched over here with respect to your preparation for entry admission test NTS PPSC OTS PTS and miscellaneous job exams simultaneously.
Here we have large collection of Marketing Mcqs for all Students and jobs test preparation purpose. These Marketing Mcqs will be updated on daily basis and added more multiple choice question about Marketing frequently.You can prepare your Marketing Subject for different classes like 9th class, 10th class ,11th class 12th class exams, Entry Test like MCAT NTS ,OTS ,PTS ,BTS, GTS, Jobs Test,Recruitment Test like PPSC CSS FPSC SPSC KPPSC and interviews here.
Marketing Mcqs Online With Answers for NTS PPSC Entry Test Classes
Evaluation of profitability of each segment is called?
Targeting
Market segmentation
Positioning
Differentiation
Right Answer: Targeting
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Marketing people market ______ types of entities?
a) four
b) Eight
c) ten
d) two
Right Answer: ten
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Marketers often use the term ___________ to cover various groupings of customers?
A. People
B. Buying power
C. Demographic segment
D. Market
Right Answer: Market
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In proactive marketing orientation, an organization focuses on?
a) customer’s latent needs
b) Customer’s expressed needs
c) Both a & b
d) None of the above
Right Answer: customer’s latent needs
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Thinking differently about sourcing and fulfillment is _________ of business innovation?
a) Value capture dimension
b) Brand dimension
c) Networking dimension
d) Supply Chain dimension
Right Answer: Supply Chain dimension
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The societal forces that spawned the Information Age have resulted in?
a) Many new consumer capabilities
b) Many new company capabilities
c) Many new consumer and company capabilities
d) None of the above
Right Answer: Many new consumer and company capabilities
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_ believes that their individual behavior cannot improve environmental conditions. They are generally uninvolved and disinterested in environmental issues?
a) Sprouts
b) Grousers
c) Apathetics
d) None of the above
Right Answer: Grousers
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Marketing strategy starts with?
Targeting
Market segmentation
Positioning
Differentiation
Right Answer: Market segmentation
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In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of?
A. Vertical Integration
B. Horizontal Integration
C. beta Market
D. Meta Market
Right Answer: Meta Market
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Whole marketing strategy of a company should support?
Point of Differentiation
Positioning strategy
Targeting
Both b & c
Right Answer: Positioning strategy
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According to marketing four Ps, credit terms can be classified as?
Place
Product
Price
Promotion
Right Answer: Price
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The two market based scorecards in a marketing dashboard are?
a) Customer-performance scorecard and Stakeholder performance scorecard
b) Stakeholder-performance scorecard and Suppliers performance scorecard
c) Customer-performance scorecard and Distributors performance scorecard
d) None of the above
Right Answer: Customer-performance scorecard and Stakeholder performance scorecard
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_focuses on incremental growth instead of baseline sales or long-term effects?
a) Marketing-mix modeling
b) Marketing metrics
c) Marketing Dashboard
d) None of the above
Right Answer: Marketing-mix modeling
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Marketing people market following entities?
a) Goods
b) Services
c) Experiences
d) All of the above
Right Answer: All of the above
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Acquiring one or more suppliers for integrative growth is?
a) Horizontal integration
b) Forward integration
c) Backward integration
d) None of the above
Right Answer: Backward integration
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In four Ps of marketing mix, brand name can be classified as?
Place
Product
Price
Promotion
Right Answer: Place
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In business buying process, one who uses product is called?
user
influencer
decider and gatekeeper
buyer
Right Answer: user
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Marketing management is?
A. Managing the marketing process
B. Monitoring the profitability of the companies products and services
C. Developing marketing strategies to move the company forward
D. The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value,
Right Answer: The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value,
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Public relations’ can be classified as?
Place
Product
Price
Promotion
Right Answer: Promotion
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Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefits the organization and its stakeholders†definition is given by?
a) Philip Kotler
b) The American Marketing Association
c) The Association of National Advertisers
d) Peter Drucker
Right Answer: The American Marketing Association
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Marketing and Research team, known as MART is a specialist in conducting __________ market research?
a) Rural
b) Urban
c) Both a & b
d) None of the above
Right Answer: Rural
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Charles Revson of Revlon observed: “In the factory, we make cosmetics; in the store,?
A. we sell quality
B. we challenge competitors
C. we implement ads
D. we sell hope
Right Answer: we sell hope
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For an MBO (Manages by objectives) system to work, the business unit’s objectives must meet ___ criteria?
a) 5
b) 2
c) 3
d) 4
Right Answer: 4
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Relative price is a type of ________ sample marketing metric?
a) Internal
b) External
c) Varies
d) None of the above
Right Answer: External
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Marketing Dashboards are a _________ way to disseminate the insights gleaned from marketing measures and marketing mix modeling within an organization?
a) Unstructured
b) Structured
c) Both a & b
d) None of the above
Right Answer: Structured
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SBU’s considered as ‘Cash Cows’ requires?
Heavy investment
Less investments
More marketing
Both a and c
Right Answer: Less investments
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Company?
PEST analysis
SWOT analysis
Both a and b
None of above
Right Answer: SWOT analysis
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Company?
Portfolio analysis
Strategic Business Units (SBU’s)
Both a and b
None of above
Right Answer: Strategic Business Units (SBU’s)
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Customers are showing greater price sensitivity in their search for?
A. The right product
B. The right service
C. The right store
D. Value
Right Answer: Value
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In business buying process, group who furnish information to evaluate alternatives is classified as?
user
influencer
decider and gatekeeper
buyer
Right Answer: influencer
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_- is a particular observational research approach that uses tools and concepts from anthropology and other social science disciplines to provide deep understanding of how people live and work?
a) Ethnics research
b) Ethnographic research
c) Autoethnographic research
d) None of the above
Right Answer: Ethnographic research
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Marketers should monitor following trends in technology?
a) Accelerating pace of change and the unlimited opportunities for innovation
b) Varying R& D Budgets and increased regulation of technological change
c) Both a & b
d) None of the above
Right Answer: Both a & b
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Loss in sales because of poor quality raw materials have been used in production is concluded in company?
Strengths
Weaknesses
Opportunities
Threats
Right Answer: Opportunities
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Arrangement of different market performance measures as a single display to monitor results is classified as?
Return on investment
Marketing dashboard
Marketing scorecard
Both a and b
Right Answer: Marketing dashboard
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In _____________ , the company would seek new products that have marketing or technological synergies with existing product lines appealing to a new group of customers?
a) Concentric diversification
b) Horizontal diversification
c) Conglomerate diversification
d) None of the above
Right Answer: Concentric diversification
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Demand which is affected by price changes in short term is?
elastic demand
inelastic demand
realistic demand
unrealistic demand
Right Answer: elastic demand
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Marketing Management is the _________ of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer value?
a) Art
b) Science
c) Art and science
d) None of the above.
Right Answer: Art and science
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SBU’s with low growth whereas high market share are considered as?
Stars
Question marks
Dogs
Cash Cows
Right Answer: Cash Cows
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Marketers operate in which marketplaces?
a) Consumer and business
b) Global and non-profit
c) a & b both
d) None of the above
Right Answer: a & b both
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Market development strategy focuses on?
a) Current products and new markets
b) Current products and current markets
c) New products and current markets
d) New products and new markets
Right Answer: Current products and new markets
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Demand which is not affected by price changes in short term is?
elastic demand
inelastic demand
realistic demand
unrealistic demand
Right Answer: inelastic demand
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In business buying process, group having informal or formal power of approving suppliers is classified as?
user
influencer
decider and gatekeeper
buyer
Right Answer: decider and gatekeeper
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For intensive growth, the company first considers whether it could gain more market share with its current products in their current market, using a?
a) Market-penetration strategy
b) Market development strategy
c) Product-development strategy
d) Diversification strategy
Right Answer: Market-penetration strategy
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According to SWOT analysis, analysis of Opportunities & Threats is part of?
Internal environment
External environment
Both a and b
None of above
Right Answer: External environment
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Information can be produced and marketed as a?
A. Product
b. Show
C. Reality
D. Service
Right Answer: Product
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In business buying process, group who manage and control information flow is classified as?
user
influencer
decider
gatekeeper
Right Answer: gatekeeper
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When a firm acquires its peers or expands downstream or upstream, its objective is to?
a) Capture a higher percentage of Supply Chain Value
b) Capture a higher percentage of Demand Chain Value
c) a & b
d) None of the above
Right Answer: Capture a higher percentage of Supply Chain Value
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In business markets demand is more?
elastic
inelastic
realistic
insignificant
Right Answer: inelastic
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Marketing consultant Pat Lapointe sees __________ as providing all the up-to-the-minute information necessary to run the business operations for a company?
a) Marketing dashboards
b) Marketing research
c) Marketing information system
d) None of the above
Right Answer: Marketing dashboards
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At a fast-food restaurant, what is marketed?
a) Goods
b) Service
c) a & B
d) None of the above
Right Answer: a & B
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Situation in which company is making more sales with its existing product is classified as?
Market development
Market penetration
Product development
Diversification
Right Answer: Market penetration
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Stage in buying behavior which follows reviews of supplier proposals by business buyer is?
supplier selection
proposal solicitation
supplier search
order-routine specification Right Answer: supplier selection
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The integration of metrics such as customer awareness and satisfaction and brand equity into marketing-mix modeling is?
a) Limited
b) Unlimited
Right Answer: Limited
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Process of comparing own products or services to leading firms practices to improve performance and quality is called?
strategic analysis
corporate image analysis
benchmarking
customer value analysis
Right Answer: benchmarking
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Initiative portfolio optimization is a type of metric that comes under?
a) Cash-flow metric
b) Unit metric
c) Brand metric
d) Customer metric
Right Answer: Cash-flow metric
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Strategy of introducing new product in existing market is classified as?
Market development
Market penetration
Product development
Diversification
Right Answer: Product development
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According to marketing four Ps, cash rebates are part of?
Place
Product
Price
Promotion
Right Answer: Promotion
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Market development is result of introducing?
New product in existing market
Existing product in new market
Existing product in existing market
New products in new markets
Right Answer: Existing product in new market
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Marketing metrics can be used by _________ to justify and design marketing programs and by____________ to decide on financial allocations?
a) Senior Managers, Marketing Managers
b) Senior Management, Brand Managers
c) Brand Managers, Senior Management
d) None of the above
Right Answer: Brand Managers, Senior Management
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Qualitative Research Techniques are relatively _______- measurement approaches that permit a range of possible responses?
a) Structured
b) Unstructured
c) Both a & b
d) None of the above
Right Answer: Unstructured
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Michael Porter has proposed _______ generic strategies that provide a good starting point for strategic thinking?
a) 3
b) 5
c) 4
d) 6
Right Answer: 3
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Considering strategic planning, ‘Organizations purpose’ statement is known as?
Vision statement
Mission statement
Value proposition
Both a and b
Right Answer: Mission statement
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Management can assemble a summary set of relevant internal and external measures in a ___________ for synthesis and interpretation?
a) Marketing System
b) Marketing Dashboards
c) Marketing information system
d) None of the above
Right Answer: Marketing Dashboards
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Every new technology is a force for?
a) Mass destruction
b) Mass construction
c) Creative destruction
d) None of the above
Right Answer: Creative destruction
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Many countries have ________ industries to create greater competition and growth opportunities?
A. open-market
B. deregulated
C. regulated
D. scientifically segmented
Right Answer: deregulated
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Analysis conducted to examine benefits that are seek by customers and how customers value offers of competitors is classified as?
customer value analysis
corporate image analysis
strategic behavior analysis
benchmarking
Right Answer: customer value analysis
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Stage in buying behavior which follows supplier’s selection and discuss final specification of raw materials is classified as?
supplier selection
proposal solicitation
supplier search
order-routine specification
Right Answer: order-routine specification
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In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation for reliability and quality?
A. Brand image
B. Distribution
C. Promotion
D. Price
Right Answer: Price
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Marketing focuses on the need of?
a) buyer
b) Seller
c) Buyer and Seller
d) None of the above
Right Answer: buyer
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Strategic business unit with low market share and high market growth is considered as?
Cash Cows
Stars
Dogs
Question marks
Right Answer: Question marks
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Select right order of intensive growth strategies?
a) market-development strategy, market-penetration strategy, product development strategy
b) Market-penetration strategy, market development strategy, product development strategy
c) market-penetration strategy, product development strategy, market-development strategy
d) None of the above
Right Answer: Market-penetration strategy, market development strategy, product development strategy
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Strategy of launching new product in new market is known as?
Market penetration
Product development
Market development
Diversification
Right Answer: Diversification
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The Star Alliance brings together ___ airlines?
a) 18
b) 27
c) 10
d) 30
Right Answer: 27
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Company who follows balanced approach to both competitors and customers while designing its strategies is classified as?
market centered company
competitor centered company
customer centered company
profit centered company
Right Answer: market centered company
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Firstly, marketers must think about?
Four Cs
Four Ps
Four Ds
Four Ts
Right Answer: Four Cs
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_ can measure the interest or emotions aroused by exposure to a specific ad or picture?
a) Galvanometers
b) Tachistoscope
c) Eye cameras
d) None of the above
Right Answer: Galvanometers
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Whole sellers and retailers buying behavior is classified as?
business buyer behavior
derived demand
business buying process
cognitive dissonance Right Answer: business buyer behavior
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In latent demand, consumers may share a strong need that cannot be satisfied by a/an?
A. Future Product
B. Expected Product
C. Latent Product
D. Existing Product
Right Answer: Existing Product
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In growth-share matrix, vertical axis represents?
Business portfolio
Relative market share
Market growth rate
Both a and b
Right Answer:Market growth rate
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Global marketers must decide?
A. Which countries to enter
B. How to adapt their product and service features to each country
C. How to price their products in different countries
D. All of the above
Right Answer: All of the above
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_ specifies all the possible answers and provides answers that are easier to interpret and tabulate?
a) Closed-end questions
b) Open-end questions
c) Both a & b
d) None of the above
Right Answer: Closed-end questions
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In BCG growth share matrix, horizontal axis represents?
Market growth rate
Relative market share
Portfolio analysis
Both b & c
Right Answer: Relative market share
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Acquisition of competitors for integrative growth is?
a) Horizontal integration
b) Forward integration
c) Backward integration
d) None of the above
Right Answer: Horizontal integration
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The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features?
A. Product
B. Marketing
C. Production
D. Selling
Right Answer: Product
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Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called?
A. Business markets
B. Global markets
C. Consumer markets
D. Nonprofit and governmental markets
Right Answer: Consumer markets
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In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment?
A. Customer value
B. Customer delight
C. total service solution
D. intangible benefit(s)
Right Answer: Customer value
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Value creating activities carried by internal departments of company are classified as?
Value chain
Value delivery network
Portfolio analysis
None of above
Right Answer: Value chain
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In ____________, there is a gathering of six to ten people who are invited to spend a few hours with a skilled moderator in order to discuss a service, product, organization or any other marketing entity?
a) Ethnographic research
b) Focus Group research
c) Survey Research
d) None of the above
Right Answer: Focus Group research
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In external environment, favorable factors and trends are classified as?
Strengths
Weaknesses
Opportunities
Threats
Right Answer: Opportunities
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Researchers usually start their investigations by examining ________ to see whether the problems can be partly or wholly solved without collecting?
a) Secondary data, primary data
b) Primary data, secondary data
c) Secondary data, tertiary data
d) None of the above
Right Answer: Secondary data, primary data
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Intangible assets make up a large percentage of the value of an organization?
a) Yes
b) No
Right Answer: Yes
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Sales forecasts are based on estimates of?
a) Demand
b) Supply
c) Demand and supply
d) None of the above
Right Answer: Demand
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__ estimate casual relationships and measures how marketing activity affects outcomes?
a) Marketing metrics
b) Marketing Dashboards
c) Marketing-mix modeling
d) None of the above
Right Answer: Marketing-mix modeling
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Network of company’s supply chain and its customers is called?
Value chain
Value delivery network
Both a and b
None of above
Right Answer: Value delivery network
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For an MBO (Manages by objectives) system to work?
a) Objectives must be arranged hierarchically, from the most to the least important.
b) Objectives must be arranged hierarchically, from the least to the most important.
c) Any of a and b
d) None of the above
Right Answer: Objectives must be arranged hierarchically, from the most to the least important.
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0
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Organization’s buying behaviors of raw materials for production purposes is called?
business buyer behavior
derived demand
business buying process
cognitive dissonance Right Answer: business buyer behavior
Total 0 Votes:
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0
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Negative situational factors are part of?
Strengths
Weaknesses
Opportunities
Threats
Right Answer: Weaknesses
Total 0 Votes:
0
0
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The _________ pathway looks at how prospects become customers, from awareness to preference to trial to repeat purchase?
a) Brand metrics
b) Cash-flow metrics
c) The unit metrics
d) The customers’ metrics
Right Answer: The customers’ metrics
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According to McKinsey & Company, strategy is only one of _______ elements, all of which start with the letter “s†in successful business practice?
a) 4
b) 5
c) 7
d) 10
Right Answer: 7
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Basic competitive strategies includes?
cost leadership
focusing strategy
differentiation
all of above
Right Answer: all of above
Total 0 Votes:
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