Marketing Mcqs Online With Answers

Marketing is the study and management of exchange relationships.Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management – the other being Innovation.Marketing is defined by the American Marketing Association as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”[4] The term developed from the original meaning which referred literally to going to market with goods for sale. From a Sales process engineering perspective, marketing is “a set of processes that are interconnected and interdependent with other functions” of a business aimed at achieving customer interest and satisfaction.
The Chartered Institute of Marketing defines marketing as “the management process responsible for identifying, anticipating and satisfying customer requirements profitably.A similar concept is the value-based marketing which states the role of marketing to contribute to increasing shareholder value.In this context, marketing can be defined as “the management process that seeks to maximize returns to shareholders by developing relationships with valued customers and creating a competitive advantage. Just follow the Mcqs online quiz being dispatched over here with respect to your preparation for entry admission test NTS PPSC OTS PTS and miscellaneous job exams simultaneously.

Here we have large collection of Marketing Mcqs for all Students and jobs test preparation purpose. These Marketing Mcqs will be updated on daily basis and added more multiple choice question about Marketing frequently.You can prepare your Marketing Subject for different classes like 9th class, 10th class ,11th class 12th class exams, Entry Test like MCAT NTS ,OTS ,PTS ,BTS, GTS, Jobs Test,Recruitment Test like PPSC CSS FPSC SPSC KPPSC and interviews here.

Marketing Mcqs Online With  Answers for NTS PPSC Entry Test Classes


Latest Marketing Mcqs Online with Answers.

 According to SWOT analysis, analysis of Opportunities & Threats is part of?

In external environment, favorable factors and trends are classified as?

The marketer uses _____________ to display, sell, or deliver the physical product or service to the buyer or user?

Situation in which company is making more sales with its existing product is classified as?

In ____________, there is a gathering of six to ten people who are invited to spend a few hours with a skilled moderator in order to discuss a service, product, organization or any other marketing entity?

For an MBO (Manages by objectives) system to work?

Developing marketing research plan involves decisions on the?

The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features?

Public relations’ can be classified as?

Financial Valuation is a type of metric that falls under?

Evaluation of profitability of each segment is called?

Peter Drucker pointed out that it is more important to __________ to be effective than to ________ to be efficient?

Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and?

Holistic Marketing incorporates?

Return on Investment (ROI) can be calculated as Net return from investment on marketing divided by?

SBU’s of a company with low market share and growth rate are considered in?

__________ goods constitute the bulk of most countries’ production and marketing efforts?

Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefits the organization and its stakeholders” definition is given by?

 Loss in sales because of poor quality raw materials have been used in production is concluded in company?

When a firm acquires its peers or expands downstream or upstream, its objective is to?

From buyer’s point of view, product is considered as?

Unfavorable external factors or trends that may pose a challenge to company are called?

The societal forces that spawned the Information Age have resulted in?

Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs?

As input to the marketing dashboard, companies should include _______ key market-based scorecards that reflect performance and provide possible entry warning signals?

 Whole marketing strategy of a company should support?

In marketing strategy, advertising and personal selling can be referred as?

In business buying process, group having informal or formal power of approving suppliers is classified as?

 In marketing analysis, result evaluation of marketing activities is part of?

_ specifies all the possible answers and provides answers that are easier to interpret and tabulate?

Businesses and products collectively make a company’s?

Marketing management is?

In business buying process, group who manage and control information flow is classified as?

Marketing Management is the _________ of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer value?

Kind of advantage gained by offering greater value to customers as compared to competitors is classified as?

Considering strategic planning, ‘Organizations purpose’ statement is known as?

_ can measure the interest or emotions aroused by exposure to a specific ad or picture?

In the course of converting to a marketing orientation, a company faces three hurdles?

SBU’s in ‘Stars’ category requires?

. Selection of one or more segments to enter is called?

For an MBO (Manages by objectives) system to work, the business unit’s objectives must meet ___ criteria?

The _________focuses on how well marketing expenditures are achieving short-term returns?

 Network of company’s supply chain and its customers is called?

Marketing Dashboards are a _________ way to disseminate the insights gleaned from marketing measures and marketing mix modeling within an organization?

Marketing is both an “art” and a “science” there is constant tension between the creative side of marketing and the ________ side?

Starbucks music CD sales in Coffee stores is an example of ________ for business innovation?

To avoid complex buying situation, buying of packaged solution from single seller is considered as?

Program and campaign ROI comes under?

Many countries have ________ industries to create greater competition and growth opportunities?

Peter Drucker pointed out that it is more important to __________ to be effective than to ________ to be efficient?

Stage in buying behavior which follows supplier’s selection and discuss final specification of raw materials is classified as?

Marketing and Research team, known as MART is a specialist in conducting __________ market research?

Marketing focuses on the need of?

In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment?

 In business buying process, group who has formal authority of supplier selection is classified as?

According to competitive positions, main focus of market challenger strategy is to?

In business markets demand is more?

Good marketing is no accident, but a result of careful planning and?

Intangible assets make up a large percentage of the value of an organization?

According to four Ps of marketing, inventory and logistics services are classified as?

Return on Investment on marketing (ROI) can be assessed as?

Sales forecasts are based on estimates of?

In a marketing research process, primary data can be collected through?

Negative situational factors are part of?

Marketing consultant Pat Lapointe sees __________ as providing all the up-to-the-minute information necessary to run the business operations for a company?

Considering competitive positions, firm who wants to hold market share in its industry without rocking boat is classified as?

Charles Revson of Revlon observed: “In the factory, we make cosmetics; in the store,?

The Star Alliance brings together ___ airlines?

Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called?

Strategy of introducing new product in existing market is classified as?

SBU’s considered as ‘Cash Cows’ requires?

Under the Drug and Cosmetics Act, manufacture, sale and distribution of drugs in India is regulated by the?

Google Paid Search is an example of _____________ for business innovation?

_ allows marketers to observe how and why consumers accept or reject concepts, ideas or any specific notion?

In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation for reliability and quality?

The integration of metrics such as customer awareness and satisfaction and brand equity into marketing-mix modeling is?

Select right order of intensive growth strategies?

The __________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots?

Whole sellers and retailers buying behavior is classified as?

Business buying process starts with the?

Firstly, marketers must think about?

The age which promises to lead to more accurate levels of production, more targeted communications, and more relevant pricing is term as?

Trading of raw material through online sources between buyers and sellers is classified as?

_focuses on incremental growth instead of baseline sales or long-term effects?

Every new technology is a force for?

The two market based scorecards in a marketing dashboard are?

Process of comparing own products or services to leading firms practices to improve performance and quality is called?

Acquiring one or more suppliers for integrative growth is?

Company whose strategies are in accordance to strategy of other competitive firms in industry is classified as?


Demand of business buyers is derived from?

SBU’s with low growth whereas high market share are considered as?

Initiative portfolio optimization is a type of metric that comes under?

A transaction involves?

 Value creating activities carried by internal departments of company are classified as?

According to customer’s four Ps, ‘communication’ is part of?

 In four Ps of marketing mix, brand name can be classified as?

Margin optimization is a type of metric that comes under?

Marketers should monitor following trends in technology?

Internal limitations can be classified as organization’s own?

Please Refresh the Page for more and new Marketing Mcqs. Every time when you refresh the page you have new Mcqs for preparation.

Pak Gk © 2018