Marketing Mcqs Online With Answers

Marketing is the study and management of exchange relationships.Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management – the other being Innovation.Marketing is defined by the American Marketing Association as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”[4] The term developed from the original meaning which referred literally to going to market with goods for sale. From a Sales process engineering perspective, marketing is “a set of processes that are interconnected and interdependent with other functions” of a business aimed at achieving customer interest and satisfaction.
The Chartered Institute of Marketing defines marketing as “the management process responsible for identifying, anticipating and satisfying customer requirements profitably.A similar concept is the value-based marketing which states the role of marketing to contribute to increasing shareholder value.In this context, marketing can be defined as “the management process that seeks to maximize returns to shareholders by developing relationships with valued customers and creating a competitive advantage. Just follow the Mcqs online quiz being dispatched over here with respect to your preparation for entry admission test NTS PPSC OTS PTS and miscellaneous job exams simultaneously.

Here we have large collection of Marketing Mcqs for all Students and jobs test preparation purpose. These Marketing Mcqs will be updated on daily basis and added more multiple choice question about Marketing frequently.You can prepare your Marketing Subject for different classes like 9th class, 10th class ,11th class 12th class exams, Entry Test like MCAT NTS ,OTS ,PTS ,BTS, GTS, Jobs Test,Recruitment Test like PPSC CSS FPSC SPSC KPPSC and interviews here.

Marketing Mcqs Online With  Answers for NTS PPSC Entry Test Classes


Latest Marketing Mcqs Online with Answers.

Trading of raw material through online sources between buyers and sellers is classified as?

There is always, one can assume, be need for some selling, But the aim of marketing is to make selling superfluous” said by ?

Strategies in which position of company on best possible strategic advantage against competitors are classified as?

The _________ pathway looks at how prospects become customers, from awareness to preference to trial to repeat purchase?

Stage in buying behavior which follows reviews of supplier proposals by business buyer is?

Considering competitive positions, firm who wants to hold market share in its industry without rocking boat is classified as?

The Star Alliance brings together ___ airlines?

_ are not concerned enough about the environment to do anything about it. They also believe that environmental indifference is mainstream?

Basic competitive strategies includes?

Market development is result of introducing?

Initiative portfolio optimization is a type of metric that comes under?

Positive situational factors and internal capabilities is part of company’s?

Return on Investment (ROI) can be calculated as Net return from investment on marketing divided by?

Market development strategy focuses on?

Procedure of arranging a product to occupy distinct place in target customers mind is called?

Peter Drucker pointed out that it is more important to __________ to be effective than to ________ to be efficient?

Stage in buying behavior which follows supplier’s selection and discuss final specification of raw materials is classified as?

Marketing metrics approach is used for?

Acquisition of competitors for integrative growth is?

In business buying process, group having informal or formal power of approving suppliers is classified as?

_ believes that their individual behavior cannot improve environmental conditions. They are generally uninvolved and disinterested in environmental issues?

As input to the marketing dashboard, companies should include _______ key market-based scorecards that reflect performance and provide possible entry warning signals?

_ allows marketers to observe how and why consumers accept or reject concepts, ideas or any specific notion?

Firstly, marketers must think about?

Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and?

A Marketer is someone seeking a response from another party, called the?

In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment?

Company whose strategies are in accordance to strategy of other competitive firms in industry is classified as?

Financial Valuation is a type of metric that falls under?

Marketing strategy starts with?

The original name of NIKE was?

Marketing consultant Pat Lapointe sees __________ as providing all the up-to-the-minute information necessary to run the business operations for a company?

Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called?

According to McKinsey & Company, strategy is only one of _______ elements, all of which start with the letter “s” in successful business practice?

The __________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots?

In ____________, there is a gathering of six to ten people who are invited to spend a few hours with a skilled moderator in order to discuss a service, product, organization or any other marketing entity?

For an MBO (Manages by objectives) system to work?

The age which promises to lead to more accurate levels of production, more targeted communications, and more relevant pricing is term as?

In the course of converting to a marketing orientation, a company faces three hurdles?

_- is a particular observational research approach that uses tools and concepts from anthropology and other social science disciplines to provide deep understanding of how people live and work?

A transaction involves?

Marketing is both an “art” and a “science” there is constant tension between the creative side of marketing and the ________ side?

Developing marketing research plan involves decisions on the?

Return on Investment on marketing (ROI) can be assessed as?

To avoid complex buying situation, buying of packaged solution from single seller is considered as?

Marketers should monitor following trends in technology?

 According to SWOT analysis, analysis of Opportunities & Threats is part of?

Considering competitive positions, company which serves small customer segments that remain ignored by other companies in industry is classified as?

Strategic business unit with low market share and high market growth is considered as?

Marketing people market ______ types of entities?

At a fast-food restaurant, what is marketed?

Sales forecasts are based on estimates of?

The concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products is termed as?

 In BCG growth share matrix, horizontal axis represents?

_focuses on incremental growth instead of baseline sales or long-term effects?

SBU’s considered as ‘Cash Cows’ requires?

Marketing and Research team, known as MART is a specialist in conducting __________ market research?

Thinking differently about sourcing and fulfillment is _________ of business innovation?

In _____________ , the company would seek new products that have marketing or technological synergies with existing product lines appealing to a new group of customers?

Internal limitations can be classified as organization’s own?

Analysis conducted to examine benefits that are seek by customers and how customers value offers of competitors is classified as?

In business markets demand is more?

Holistic Marketing incorporates?

Business markets usually includes fewer but?

Public relations’ can be classified as?

_ specifies all the possible answers and provides answers that are easier to interpret and tabulate?

With online advertising program,_________, the companies can reach customers and grow business?

Business buying situation in which buyer reorders same order again and again on routine basis is?

Relative price is a type of ________ sample marketing metric?

In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation for reliability and quality?

Marketing people market following entities?

The organizations that make use of product concept focus on?

Michael Porter has proposed _______ generic strategies that provide a good starting point for strategic thinking?

Demand which is not affected by price changes in short term is?

_ can measure the interest or emotions aroused by exposure to a specific ad or picture?

In business buying process, one who uses product is called?

Marketers argue for a __________ in which all functions work together to respond to, serve, and satisfy the customer?

. Selection of one or more segments to enter is called?

Kind of advantage gained by offering greater value to customers as compared to competitors is classified as?

Business buying process starts with the?

 Whole marketing strategy of a company should support?

Marketing management is?

According to customer’s four Ps, ‘communication’ is part of?

Customers are showing greater price sensitivity in their search for?

Demand of business buyers is derived from?

The ____________ is the set of consumers who profess a sufficient level of interest in a market offer?

Program and campaign ROI comes under?

Select right order of intensive growth strategies?

Situation in which company is making more sales with its existing product is classified as?

The _________focuses on how well marketing expenditures are achieving short-term returns?

Whole sellers and retailers buying behavior is classified as?

Arrangement of different market performance measures as a single display to monitor results is classified as?

Marketing Dashboards are a _________ way to disseminate the insights gleaned from marketing measures and marketing mix modeling within an organization?

Rising promotion costs and shrinking profit margins are the result of?

In proactive marketing orientation, an organization focuses on?

Exploration of new markets abroad is an example of?


The societal forces that spawned the Information Age have resulted in?

Researchers usually start their investigations by examining ________ to see whether the problems can be partly or wholly solved without collecting?

 In growth-share matrix, vertical axis represents?

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