Marketing is the study and management of exchange relationships.Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management – the other being Innovation.Marketing is defined by the American Marketing Association as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”[4] The term developed from the original meaning which referred literally to going to market with goods for sale. From a Sales process engineering perspective, marketing is “a set of processes that are interconnected and interdependent with other functions” of a business aimed at achieving customer interest and satisfaction.
The Chartered Institute of Marketing defines marketing as “the management process responsible for identifying, anticipating and satisfying customer requirements profitably.A similar concept is the value-based marketing which states the role of marketing to contribute to increasing shareholder value.In this context, marketing can be defined as “the management process that seeks to maximize returns to shareholders by developing relationships with valued customers and creating a competitive advantage. Just follow the Mcqs online quiz being dispatched over here with respect to your preparation for entry admission test NTS PPSC OTS PTS and miscellaneous job exams simultaneously.

Here we have large collection of Marketing Mcqs for all Students and jobs test preparation purpose. These Marketing Mcqs will be updated on daily basis and added more multiple choice question about Marketing frequently.You can prepare your Marketing Subject for different classes like 9th class, 10th class ,11th class 12th class exams, Entry Test like MCAT NTS ,OTS ,PTS ,BTS, GTS, Jobs Test,Recruitment Test like PPSC CSS FPSC SPSC KPPSC and interviews here.

Marketing Mcqs Online With  Answers for NTS PPSC Entry Test Classes


Latest Marketing Mcqs Online with Answers.

 In business buying process, group who has formal authority of supplier selection is classified as?

__ estimate casual relationships and measures how marketing activity affects outcomes?

Return on Investment on marketing (ROI) can be assessed as?

Marketing is responsible for preparing the sales forecast?

Exploration of new markets abroad is an example of?

Basic competitive strategies includes?

 In marketing analysis, result evaluation of marketing activities is part of?

Market development is result of introducing?

_ allows marketers to observe how and why consumers accept or reject concepts, ideas or any specific notion?

With online advertising program,_________, the companies can reach customers and grow business?

In business buying process, group having informal or formal power of approving suppliers is classified as?

SBU’s in ‘Stars’ category requires?

There is always, one can assume, be need for some selling, But the aim of marketing is to make selling superfluous” said by ?

Select right order of intensive growth strategies?

Business buying situation in which buyer reorders same order again and again on routine basis is?

In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation for reliability and quality?

Acquiring one or more suppliers for integrative growth is?

In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment?

Organization’s buying behaviors of raw materials for production purposes is called?

The Star Alliance brings together ___ airlines?

Michael Porter has proposed _______ generic strategies that provide a good starting point for strategic thinking?

Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefits the organization and its stakeholders” definition is given by?

At a fast-food restaurant, what is marketed?

 Strategy of launching new product in new market is known as?

Marketing metrics can be used by _________ to justify and design marketing programs and by____________ to decide on financial allocations?

Customers are showing greater price sensitivity in their search for?

Marketing people market following entities?

Peter Drucker pointed out that it is more important to __________ to be effective than to ________ to be efficient?

Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful?

Company who follows balanced approach to both competitors and customers while designing its strategies is classified as?

The original name of NIKE was?

 Loss in sales because of poor quality raw materials have been used in production is concluded in company?

 Whole marketing strategy of a company should support?

All individuals and units involved in purchasing process are classified as?

Marketing Dashboards are a _________ way to disseminate the insights gleaned from marketing measures and marketing mix modeling within an organization?

Whole sellers and retailers buying behavior is classified as?

Intangible assets make up a large percentage of the value of an organization?

According to customer’s four Ps, ‘communication’ is part of?

In business buying process, group who manage and control information flow is classified as?

Information can be produced and marketed as a?

Firstly, marketers must think about?

Competitive edge of your company can be best classified as?

In ____________, there is a gathering of six to ten people who are invited to spend a few hours with a skilled moderator in order to discuss a service, product, organization or any other marketing entity?

Marketing focuses on the need of?

Google Paid Search is an example of _____________ for business innovation?

Considering competitive positions, company which serves small customer segments that remain ignored by other companies in industry is classified as?


Initiative portfolio optimization is a type of metric that comes under?

Starbucks music CD sales in Coffee stores is an example of ________ for business innovation?

Margin optimization is a type of metric that comes under?

Marketing consultant Pat Lapointe sees __________ as providing all the up-to-the-minute information necessary to run the business operations for a company?

 Considering competitive positions, firm other than market leader who is fighting hard in its industry to increase market share is classified as?

Marketing strategy starts with?

__________ goods constitute the bulk of most countries’ production and marketing efforts?

 In growth-share matrix, vertical axis represents?

_ are not concerned enough about the environment to do anything about it. They also believe that environmental indifference is mainstream?

Considering competitive positions, firm who wants to hold market share in its industry without rocking boat is classified as?

Considering strategic planning, ‘Organizations purpose’ statement is known as?

In latent demand, consumers may share a strong need that cannot be satisfied by a/an?

In external environment, favorable factors and trends are classified as?

Charles Revson of Revlon observed: “In the factory, we make cosmetics; in the store,?

 In four Ps of marketing mix, brand name can be classified as?

For intensive growth, the company first considers whether it could gain more market share with its current products in their current market, using a?

Rising promotion costs and shrinking profit margins are the result of?

According to McKinsey & Company, strategy is only one of _______ elements, all of which start with the letter “s” in successful business practice?

Management can assemble a summary set of relevant internal and external measures in a ___________ for synthesis and interpretation?

Marketing metrics approach is used for?

Good marketing is no accident, but a result of careful planning and?

Strategic planning is strategic fit between organizations changing marketing opportunities and its?

 Stage which concludes supplier’s performance assessment by business buyers is classified as?

. Selection of one or more segments to enter is called?

Peter Drucker pointed out that it is more important to __________ to be effective than to ________ to be efficient?

Strategies in which position of company on best possible strategic advantage against competitors are classified as?

Analysis conducted to examine benefits that are seek by customers and how customers value offers of competitors is classified as?

 Network of company’s supply chain and its customers is called?

Business markets usually includes fewer but?

 Company whose strategies are based on idea of delivering superior brand value to its targeted segment is classified as?

A transaction involves?

SBU’s considered as ‘Cash Cows’ requires?

_ specifies all the possible answers and provides answers that are easier to interpret and tabulate?

Trading of raw material through online sources between buyers and sellers is classified as?

 In business buying process, participants involved are?

Sales forecasts are based on estimates of?

_ can measure the interest or emotions aroused by exposure to a specific ad or picture?

Financial Valuation is a type of metric that falls under?

In _____________ , the company would seek new products that have marketing or technological synergies with existing product lines appealing to a new group of customers?

In the course of converting to a marketing orientation, a company faces three hurdles?

Market development strategy focuses on?

Arrangement of different market performance measures as a single display to monitor results is classified as?

SBU’s of a company with low market share and growth rate are considered in?

In proactive marketing orientation, an organization focuses on?

According to four Ps of marketing, inventory and logistics services are classified as?

For an MBO (Manages by objectives) system to work, the business unit’s objectives must meet ___ criteria?

The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features?

Unfavorable external factors or trends that may pose a challenge to company are called?

In marketing strategy, advertising and personal selling can be referred as?

Marketers operate in which marketplaces?

In a marketing research process, primary data can be collected through?

Businesses and products collectively make a company’s?

When a firm acquires its peers or expands downstream or upstream, its objective is to?

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