Marketing Mcqs Online With Answers

Marketing is the study and management of exchange relationships.Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management – the other being Innovation.Marketing is defined by the American Marketing Association as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”[4] The term developed from the original meaning which referred literally to going to market with goods for sale. From a Sales process engineering perspective, marketing is “a set of processes that are interconnected and interdependent with other functions” of a business aimed at achieving customer interest and satisfaction.
The Chartered Institute of Marketing defines marketing as “the management process responsible for identifying, anticipating and satisfying customer requirements profitably.A similar concept is the value-based marketing which states the role of marketing to contribute to increasing shareholder value.In this context, marketing can be defined as “the management process that seeks to maximize returns to shareholders by developing relationships with valued customers and creating a competitive advantage. Just follow the Mcqs online quiz being dispatched over here with respect to your preparation for entry admission test NTS PPSC OTS PTS and miscellaneous job exams simultaneously.

Here we have large collection of Marketing Mcqs for all Students and jobs test preparation purpose. These Marketing Mcqs will be updated on daily basis and added more multiple choice question about Marketing frequently.You can prepare your Marketing Subject for different classes like 9th class, 10th class ,11th class 12th class exams, Entry Test like MCAT NTS ,OTS ,PTS ,BTS, GTS, Jobs Test,Recruitment Test like PPSC CSS FPSC SPSC KPPSC and interviews here.

Marketing Mcqs Online With  Answers for NTS PPSC Entry Test Classes


Latest Marketing Mcqs Online with Answers.

Holistic Marketing incorporates?

Analysis conducted to examine benefits that are seek by customers and how customers value offers of competitors is classified as?

Public relations’ can be classified as?

 Whole marketing strategy of a company should support?

Demand of business buyers is derived from?

To avoid complex buying situation, buying of packaged solution from single seller is considered as?

Developing marketing research plan involves decisions on the?

Businesses and products collectively make a company’s?

Basic competitive strategies includes?

Marketing Management is the _________ of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer value?

Marketers argue for a __________ in which all functions work together to respond to, serve, and satisfy the customer?

SBU’s considered as ‘Cash Cows’ requires?

 Loss in sales because of poor quality raw materials have been used in production is concluded in company?

In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of?

The broad environment consists of?

Marketing consultant Pat Lapointe sees __________ as providing all the up-to-the-minute information necessary to run the business operations for a company?

Market development is result of introducing?

All individuals and units involved in purchasing process are classified as?

Whole sellers and retailers buying behavior is classified as?

In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment?

_ are not concerned enough about the environment to do anything about it. They also believe that environmental indifference is mainstream?

The _________ pathway looks at how prospects become customers, from awareness to preference to trial to repeat purchase?

SBU’s with low growth whereas high market share are considered as?


__ estimate casual relationships and measures how marketing activity affects outcomes?

In _____________ , the company would seek new products that have marketing or technological synergies with existing product lines appealing to a new group of customers?

Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful?

In a marketing research process, primary data can be collected through?

_ allows marketers to observe how and why consumers accept or reject concepts, ideas or any specific notion?

 In marketing analysis, result evaluation of marketing activities is part of?

In ____________, there is a gathering of six to ten people who are invited to spend a few hours with a skilled moderator in order to discuss a service, product, organization or any other marketing entity?

Firstly, marketers must think about?

Acquiring one or more suppliers for integrative growth is?

 Network of company’s supply chain and its customers is called?

According to marketing four Ps, credit terms can be classified as?

Rising promotion costs and shrinking profit margins are the result of?

_ can measure the interest or emotions aroused by exposure to a specific ad or picture?

In external environment, favorable factors and trends are classified as?

Considering strategic planning, ‘Organizations purpose’ statement is known as?

Financial Valuation is a type of metric that falls under?

Situation in which company is making more sales with its existing product is classified as?

Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefits the organization and its stakeholders” definition is given by?

 Company whose strategies are based on idea of delivering superior brand value to its targeted segment is classified as?

In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation for reliability and quality?

Kind of advantage gained by offering greater value to customers as compared to competitors is classified as?

Stage in buying behavior which follows reviews of supplier proposals by business buyer is?

The ____________ is the set of consumers who profess a sufficient level of interest in a market offer?

 In growth-share matrix, vertical axis represents?

__________ goods constitute the bulk of most countries’ production and marketing efforts?

Strategic business unit with low market share and high market growth is considered as?

Market development strategy focuses on?

The organizations that make use of product concept focus on?

Competitive edge of your company can be best classified as?

Return on Investment on marketing (ROI) can be assessed as?

Marketing is responsible for preparing the sales forecast?

Marketing and Research team, known as MART is a specialist in conducting __________ market research?

SBU’s in ‘Stars’ category requires?

Starbucks music CD sales in Coffee stores is an example of ________ for business innovation?

Marketing metrics can be used by _________ to justify and design marketing programs and by____________ to decide on financial allocations?

According to competitive positions, main focus of market challenger strategy is to?

Strategies in which position of company on best possible strategic advantage against competitors are classified as?

According to customer’s four Ps, ‘communication’ is part of?

The _________focuses on how well marketing expenditures are achieving short-term returns?

A Marketer is someone seeking a response from another party, called the?

The age which promises to lead to more accurate levels of production, more targeted communications, and more relevant pricing is term as?

 Value creating activities carried by internal departments of company are classified as?

_focuses on incremental growth instead of baseline sales or long-term effects?

The marketer uses _____________ to display, sell, or deliver the physical product or service to the buyer or user?

As input to the marketing dashboard, companies should include _______ key market-based scorecards that reflect performance and provide possible entry warning signals?

The concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products is termed as?

In __________more customers would like to buy the product than can be satisfied?

Management can assemble a summary set of relevant internal and external measures in a ___________ for synthesis and interpretation?

Marketing strategy starts with?

 In four Ps of marketing mix, brand name can be classified as?

Researchers usually start their investigations by examining ________ to see whether the problems can be partly or wholly solved without collecting?

In marketing strategy, advertising and personal selling can be referred as?

Demand which is affected by price changes in short term is?

For intensive growth, the company first considers whether it could gain more market share with its current products in their current market, using a?

Charles Revson of Revlon observed: “In the factory, we make cosmetics; in the store,?

The original name of NIKE was?

In proactive marketing orientation, an organization focuses on?


Considering competitive positions, firm who wants to hold market share in its industry without rocking boat is classified as?

Marketing focuses on the need of?

The most formal definition of marketing is?

In latent demand, consumers may share a strong need that cannot be satisfied by a/an?

In business buying process, one who uses product is called?

Demand which is not affected by price changes in short term is?

Organization’s buying behaviors of raw materials for production purposes is called?

Program and campaign ROI comes under?

_- is a particular observational research approach that uses tools and concepts from anthropology and other social science disciplines to provide deep understanding of how people live and work?

Acquisition of competitors for integrative growth is?

 In business buying process, participants involved are?

Intangible assets make up a large percentage of the value of an organization?

 In business buying process, group who furnish information to evaluate alternatives is classified as?

In the course of converting to a marketing orientation, a company faces three hurdles?

Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs?

Margin optimization is a type of metric that comes under?

Process of comparing own products or services to leading firms practices to improve performance and quality is called?

 Stage which concludes supplier’s performance assessment by business buyers is classified as?

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