Marketing Mcqs Online With Answers

Marketing is the study and management of exchange relationships.Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management – the other being Innovation.Marketing is defined by the American Marketing Association as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”[4] The term developed from the original meaning which referred literally to going to market with goods for sale. From a Sales process engineering perspective, marketing is “a set of processes that are interconnected and interdependent with other functions” of a business aimed at achieving customer interest and satisfaction.
The Chartered Institute of Marketing defines marketing as “the management process responsible for identifying, anticipating and satisfying customer requirements profitably.A similar concept is the value-based marketing which states the role of marketing to contribute to increasing shareholder value.In this context, marketing can be defined as “the management process that seeks to maximize returns to shareholders by developing relationships with valued customers and creating a competitive advantage. Just follow the Mcqs online quiz being dispatched over here with respect to your preparation for entry admission test NTS PPSC OTS PTS and miscellaneous job exams simultaneously.

Here we have large collection of Marketing Mcqs for all Students and jobs test preparation purpose. These Marketing Mcqs will be updated on daily basis and added more multiple choice question about Marketing frequently.You can prepare your Marketing Subject for different classes like 9th class, 10th class ,11th class 12th class exams, Entry Test like MCAT NTS ,OTS ,PTS ,BTS, GTS, Jobs Test,Recruitment Test like PPSC CSS FPSC SPSC KPPSC and interviews here.

Marketing Mcqs Online With  Answers for NTS PPSC Entry Test Classes


Latest Marketing Mcqs Online with Answers.

As input to the marketing dashboard, companies should include _______ key market-based scorecards that reflect performance and provide possible entry warning signals?

Peter Drucker pointed out that it is more important to __________ to be effective than to ________ to be efficient?

Marketers often use the term ___________ to cover various groupings of customers?

Acquiring one or more suppliers for integrative growth is?

Marketers operate in which marketplaces?

Negative situational factors are part of?

__ estimate casual relationships and measures how marketing activity affects outcomes?

In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment?

Stage in buying behavior which follows supplier’s selection and discuss final specification of raw materials is classified as?

Trading of raw material through online sources between buyers and sellers is classified as?

Margin optimization is a type of metric that comes under?

According to McKinsey & Company, strategy is only one of _______ elements, all of which start with the letter “s” in successful business practice?

Financial Valuation is a type of metric that falls under?

Return on Investment on marketing (ROI) can be assessed as?

Information can be produced and marketed as a?

The broad environment consists of?

There is always, one can assume, be need for some selling, But the aim of marketing is to make selling superfluous” said by ?

Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful?

. Selection of one or more segments to enter is called?

SBU’s in ‘Stars’ category requires?

Strategies in which position of company on best possible strategic advantage against competitors are classified as?

Relative price is a type of ________ sample marketing metric?

Holistic Marketing incorporates?

 Stage which concludes supplier’s performance assessment by business buyers is classified as?

Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefits the organization and its stakeholders” definition is given by?

Initiative portfolio optimization is a type of metric that comes under?

A transaction involves?

In ____________, there is a gathering of six to ten people who are invited to spend a few hours with a skilled moderator in order to discuss a service, product, organization or any other marketing entity?

To avoid complex buying situation, buying of packaged solution from single seller is considered as?

Public relations’ can be classified as?

 In business buying process, group who furnish information to evaluate alternatives is classified as?

In external environment, favorable factors and trends are classified as?

Arrangement of different market performance measures as a single display to monitor results is classified as?

Michael Porter has proposed _______ generic strategies that provide a good starting point for strategic thinking?

For an MBO (Manages by objectives) system to work?

Developing marketing research plan involves decisions on the?

The integration of metrics such as customer awareness and satisfaction and brand equity into marketing-mix modeling is?

SBU’s with low growth whereas high market share are considered as?

Marketing metrics approach is used for?

Marketing is both an “art” and a “science” there is constant tension between the creative side of marketing and the ________ side?

Customers are showing greater price sensitivity in their search for?

 Strategy of launching new product in new market is known as?

Demand of business buyers is derived from?

_ specifies all the possible answers and provides answers that are easier to interpret and tabulate?

_ allows marketers to observe how and why consumers accept or reject concepts, ideas or any specific notion?

Unfavorable external factors or trends that may pose a challenge to company are called?

Marketing management is?

In proactive marketing orientation, an organization focuses on?

According to marketing four Ps, credit terms can be classified as?

Sales forecasts are based on estimates of?

The marketer uses _____________ to display, sell, or deliver the physical product or service to the buyer or user?

The organizations that make use of product concept focus on?

Management can assemble a summary set of relevant internal and external measures in a ___________ for synthesis and interpretation?

Starbucks music CD sales in Coffee stores is an example of ________ for business innovation?

From buyer’s point of view, product is considered as?

The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features?

Marketing and Research team, known as MART is a specialist in conducting __________ market research?

Marketing Dashboards are a _________ way to disseminate the insights gleaned from marketing measures and marketing mix modeling within an organization?

Strategy of introducing new product in existing market is classified as?

 Network of company’s supply chain and its customers is called?

According to marketing four Ps, cash rebates are part of?

The societal forces that spawned the Information Age have resulted in?

In _____________ , the company would seek new products that have marketing or technological synergies with existing product lines appealing to a new group of customers?

Program and campaign ROI comes under?

Internal limitations can be classified as organization’s own?

In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of?

According to customer’s four Ps, ‘communication’ is part of?

For intensive growth, the company first considers whether it could gain more market share with its current products in their current market, using a?

Organization’s buying behaviors of raw materials for production purposes is called?

Marketing focuses on the need of?

Researchers usually start their investigations by examining ________ to see whether the problems can be partly or wholly solved without collecting?

Analysis conducted to examine benefits that are seek by customers and how customers value offers of competitors is classified as?

 Whole marketing strategy of a company should support?

_ are not concerned enough about the environment to do anything about it. They also believe that environmental indifference is mainstream?

Global marketers must decide?

 In business buying process, participants involved are?

Whole sellers and retailers buying behavior is classified as?

Good marketing is no accident, but a result of careful planning and?

Qualitative Research Techniques are relatively _______- measurement approaches that permit a range of possible responses?

Acquisition of competitors for integrative growth is?

Thinking differently about sourcing and fulfillment is _________ of business innovation?

The _________ pathway looks at how prospects become customers, from awareness to preference to trial to repeat purchase?

The two market based scorecards in a marketing dashboard are?

Company who follows balanced approach to both competitors and customers while designing its strategies is classified as?

 In growth-share matrix, vertical axis represents?

Considering competitive positions, company which serves small customer segments that remain ignored by other companies in industry is classified as?

Intangible assets make up a large percentage of the value of an organization?

In business buying process, group having informal or formal power of approving suppliers is classified as?

In business buying process, one who uses product is called?

Marketers should monitor following trends in technology?

Marketing Management is the _________ of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer value?

Marketing metrics can be used by _________ to justify and design marketing programs and by____________ to decide on financial allocations?

Product development strategy for achieving intensive growth focuses on?

Better products, Better value, Better living” is the mission statement of which company?

Marketing is responsible for preparing the sales forecast?

Marketing people market following entities?

Market development strategy focuses on?

SBU’s considered as ‘Cash Cows’ requires?

_focuses on incremental growth instead of baseline sales or long-term effects?

Positive situational factors and internal capabilities is part of company’s?

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