Marketing Mcqs Online With Answers

Marketing is the study and management of exchange relationships.Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management – the other being Innovation.Marketing is defined by the American Marketing Association as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”[4] The term developed from the original meaning which referred literally to going to market with goods for sale. From a Sales process engineering perspective, marketing is “a set of processes that are interconnected and interdependent with other functions” of a business aimed at achieving customer interest and satisfaction.
The Chartered Institute of Marketing defines marketing as “the management process responsible for identifying, anticipating and satisfying customer requirements profitably.A similar concept is the value-based marketing which states the role of marketing to contribute to increasing shareholder value.In this context, marketing can be defined as “the management process that seeks to maximize returns to shareholders by developing relationships with valued customers and creating a competitive advantage. Just follow the Mcqs online quiz being dispatched over here with respect to your preparation for entry admission test NTS PPSC OTS PTS and miscellaneous job exams simultaneously.

Here we have large collection of Marketing Mcqs for all Students and jobs test preparation purpose. These Marketing Mcqs will be updated on daily basis and added more multiple choice question about Marketing frequently.You can prepare your Marketing Subject for different classes like 9th class, 10th class ,11th class 12th class exams, Entry Test like MCAT NTS ,OTS ,PTS ,BTS, GTS, Jobs Test,Recruitment Test like PPSC CSS FPSC SPSC KPPSC and interviews here.

Marketing Mcqs Online With  Answers for NTS PPSC Entry Test Classes


Latest Marketing Mcqs Online with Answers.

Marketing metrics approach is used for?

The age which promises to lead to more accurate levels of production, more targeted communications, and more relevant pricing is term as?

_ believes that their individual behavior cannot improve environmental conditions. They are generally uninvolved and disinterested in environmental issues?

Demand which is affected by price changes in short term is?

Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called?

_focuses on incremental growth instead of baseline sales or long-term effects?

_ can measure the interest or emotions aroused by exposure to a specific ad or picture?

Select right order of intensive growth strategies?

_ allows marketers to observe how and why consumers accept or reject concepts, ideas or any specific notion?

In __________more customers would like to buy the product than can be satisfied?

Holistic Marketing incorporates?

__________ goods constitute the bulk of most countries’ production and marketing efforts?

At a fast-food restaurant, what is marketed?

The _________focuses on how well marketing expenditures are achieving short-term returns?

 In marketing analysis, result evaluation of marketing activities is part of?

The two market based scorecards in a marketing dashboard are?

In business buying process, group having informal or formal power of approving suppliers is classified as?

The concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products is termed as?

Considering competitive positions, firm who wants to hold market share in its industry without rocking boat is classified as?

Information can be produced and marketed as a?

The organizations that make use of product concept focus on?

Peter Drucker pointed out that it is more important to __________ to be effective than to ________ to be efficient?

Marketing Dashboards are a _________ way to disseminate the insights gleaned from marketing measures and marketing mix modeling within an organization?

Marketing strategy starts with?

All individuals and units involved in purchasing process are classified as?

According to competitive positions, main focus of market challenger strategy is to?


Better products, Better value, Better living” is the mission statement of which company?

In a marketing research process, primary data can be collected through?

Product development strategy for achieving intensive growth focuses on?

Every new technology is a force for?

Marketing metrics can be used by _________ to justify and design marketing programs and by____________ to decide on financial allocations?

Starbucks music CD sales in Coffee stores is an example of ________ for business innovation?

The ____________ is the set of consumers who profess a sufficient level of interest in a market offer?

Rising promotion costs and shrinking profit margins are the result of?

Marketing is responsible for preparing the sales forecast?

Company who follows balanced approach to both competitors and customers while designing its strategies is classified as?

SBU’s of a company with low market share and growth rate are considered in?

 In four Ps of marketing mix, brand name can be classified as?

Marketing and Research team, known as MART is a specialist in conducting __________ market research?

The __________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots?

Internal limitations can be classified as organization’s own?

Marketers often use the term ___________ to cover various groupings of customers?

Business buying situation in which buyer reorders same order again and again on routine basis is?

Trading of raw material through online sources between buyers and sellers is classified as?

A Marketer is someone seeking a response from another party, called the?

Business buying process starts with the?

According to four Ps of marketing, inventory and logistics services are classified as?

SBU’s with low growth whereas high market share are considered as?

Many countries have ________ industries to create greater competition and growth opportunities?

To avoid complex buying situation, buying of packaged solution from single seller is considered as?

 In BCG growth share matrix, horizontal axis represents?

Stage in buying behavior which follows reviews of supplier proposals by business buyer is?

Intangible assets make up a large percentage of the value of an organization?


Charles Revson of Revlon observed: “In the factory, we make cosmetics; in the store,?

When a firm acquires its peers or expands downstream or upstream, its objective is to?

Considering competitive positions, company which serves small customer segments that remain ignored by other companies in industry is classified as?

Arrangement of different market performance measures as a single display to monitor results is classified as?

Competitive edge of your company can be best classified as?

SBU’s in ‘Stars’ category requires?

 In business buying process, group who has formal authority of supplier selection is classified as?

Marketing management is?

 Stage which concludes supplier’s performance assessment by business buyers is classified as?

Initiative portfolio optimization is a type of metric that comes under?

In latent demand, consumers may share a strong need that cannot be satisfied by a/an?

 Strategy of launching new product in new market is known as?

Unfavorable external factors or trends that may pose a challenge to company are called?

Marketers should monitor following trends in technology?

Marketing people market ______ types of entities?

In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation for reliability and quality?

Customers are showing greater price sensitivity in their search for?

Marketing consultant Pat Lapointe sees __________ as providing all the up-to-the-minute information necessary to run the business operations for a company?

A transaction involves?

Process of comparing own products or services to leading firms practices to improve performance and quality is called?

_- is a particular observational research approach that uses tools and concepts from anthropology and other social science disciplines to provide deep understanding of how people live and work?

Public relations’ can be classified as?

Firstly, marketers must think about?

Under the Drug and Cosmetics Act, manufacture, sale and distribution of drugs in India is regulated by the?

Demand of business buyers is derived from?

Strategies in which position of company on best possible strategic advantage against competitors are classified as?

Business markets usually includes fewer but?

For an MBO (Manages by objectives) system to work, the business unit’s objectives must meet ___ criteria?

 Company whose strategies are based on idea of delivering superior brand value to its targeted segment is classified as?

Stage in buying behavior which follows supplier’s selection and discuss final specification of raw materials is classified as?

Negative situational factors are part of?

Strategic business unit with low market share and high market growth is considered as?

For intensive growth, the company first considers whether it could gain more market share with its current products in their current market, using a?

Financial Valuation is a type of metric that falls under?

Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and?

Organization’s buying behaviors of raw materials for production purposes is called?

The original name of NIKE was?

With online advertising program,_________, the companies can reach customers and grow business?

The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features?

According to McKinsey & Company, strategy is only one of _______ elements, all of which start with the letter “s” in successful business practice?

In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of?

Exploration of new markets abroad is an example of?

Procedure of arranging a product to occupy distinct place in target customers mind is called?

_ specifies all the possible answers and provides answers that are easier to interpret and tabulate?

The integration of metrics such as customer awareness and satisfaction and brand equity into marketing-mix modeling is?

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