Marketing is the study and management of exchange relationships.Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management – the other being Innovation.Marketing is defined by the American Marketing Association as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”[4] The term developed from the original meaning which referred literally to going to market with goods for sale. From a Sales process engineering perspective, marketing is “a set of processes that are interconnected and interdependent with other functions” of a business aimed at achieving customer interest and satisfaction.
The Chartered Institute of Marketing defines marketing as “the management process responsible for identifying, anticipating and satisfying customer requirements profitably.A similar concept is the value-based marketing which states the role of marketing to contribute to increasing shareholder value.In this context, marketing can be defined as “the management process that seeks to maximize returns to shareholders by developing relationships with valued customers and creating a competitive advantage. Just follow the Mcqs online quiz being dispatched over here with respect to your preparation for entry admission test NTS PPSC OTS PTS and miscellaneous job exams simultaneously.
Here we have large collection of Marketing Mcqs for all Students and jobs test preparation purpose. These Marketing Mcqs will be updated on daily basis and added more multiple choice question about Marketing frequently.You can prepare your Marketing Subject for different classes like 9th class, 10th class ,11th class 12th class exams, Entry Test like MCAT NTS ,OTS ,PTS ,BTS, GTS, Jobs Test,Recruitment Test like PPSC CSS FPSC SPSC KPPSC and interviews here.
Marketing Mcqs Online With Answers for NTS PPSC Entry Test Classes
a) Mass destruction
b) Mass construction
c) Creative destruction
d) None of the above
Right Answer: Creative destruction
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Marketing is responsible for preparing the sales forecast?
a) True
b) False
c) Can’t say
d) None of the above
Right Answer: False
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In business buying process, group who manage and control information flow is classified as?
user
influencer
decider
gatekeeper
Right Answer: gatekeeper
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SBU’s in ‘Stars’ category requires?
Heavy investment
Less investments
More marketing
Both a and c
Right Answer: Heavy investment
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Competitive edge of your company can be best classified as?
Strengths
Weaknesses
Opportunities
Threats
Right Answer: Strengths
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Organization’s buying behaviors of raw materials for production purposes is called?
business buyer behavior
derived demand
business buying process
cognitive dissonance Right Answer: business buyer behavior
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In ____________, there is a gathering of six to ten people who are invited to spend a few hours with a skilled moderator in order to discuss a service, product, organization or any other marketing entity?
a) Ethnographic research
b) Focus Group research
c) Survey Research
d) None of the above
Right Answer: Focus Group research
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Customers are showing greater price sensitivity in their search for?
A. The right product
B. The right service
C. The right store
D. Value
Right Answer: Value
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In growth-share matrix, vertical axis represents?
Business portfolio
Relative market share
Market growth rate
Both a and b
Right Answer:Market growth rate
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The concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products is termed as?
A. Production Concept
B. Selling Concept
C. Marketing Concept
D. Buying Concept
Right Answer: Selling Concept
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Under the Drug and Cosmetics Act, manufacture, sale and distribution of drugs in India is regulated by the?
a) State and the Central government agencies
b) State government agencies
c) Central government agencies
d) None of the above
Right Answer: State and the Central government agencies
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In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of?
A. Vertical Integration
B. Horizontal Integration
C. beta Market
D. Meta Market
Right Answer: Meta Market
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Businesses and products collectively make a company’s?
Business portfolio
Strategic plan
Mission statement
Vision statement
Right Answer: Business portfolio
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Thinking differently about sourcing and fulfillment is _________ of business innovation?
a) Value capture dimension
b) Brand dimension
c) Networking dimension
d) Supply Chain dimension
Right Answer: Supply Chain dimension
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In __________more customers would like to buy the product than can be satisfied?
A. latent demand
B. irregular demand
C. overfull demand
D. excessive
Right Answer: overfull demand
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Strategy of launching new product in new market is known as?
Market penetration
Product development
Market development
Diversification
Right Answer: Diversification
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At a fast-food restaurant, what is marketed?
a) Goods
b) Service
c) a & B
d) None of the above
Right Answer: a & B
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Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefits the organization and its stakeholders†definition is given by?
a) Philip Kotler
b) The American Marketing Association
c) The Association of National Advertisers
d) Peter Drucker
Right Answer: The American Marketing Association
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Rising promotion costs and shrinking profit margins are the result of?
A. Changing technology
B. Globalization
C. Deregulation
D. Heightened competition
Right Answer: Heightened competition
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According to customer’s four Ps, ‘communication’ is part of?
Product
Price
Promotion
Place
Right Answer: Promotion
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Program and campaign ROI comes under?
a) Customer metrics
b) Unit metrics
c) Brand metrics
d) Cash-flow metrics
Right Answer: Cash-flow metrics
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The most formal definition of marketing is?
A. Meeting needs profitably
B. Identifying and meeting human and social needs
C. The 4Ps (Product, Price, Place, Promotion)
D. an organizational function and a set of processes for creating, communicating, and delivering, value to customers, and for managing customer relationships in ways that benefit the organization and its stake holders.
E. improving the quality of life for consumers
Right Answer: an organizational function and a set of processes for creating, communicating, and delivering, value to customers, and for managing customer relationships in ways that benefit the organization and its stake holders.
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_ allows marketers to observe how and why consumers accept or reject concepts, ideas or any specific notion?
a) Service groups
b) Focus Groups
c) Both a & b
d) None of the above
Right Answer: Focus Groups
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Select right order of intensive growth strategies?
a) market-development strategy, market-penetration strategy, product development strategy
b) Market-penetration strategy, market development strategy, product development strategy
c) market-penetration strategy, product development strategy, market-development strategy
d) None of the above
Right Answer: Market-penetration strategy, market development strategy, product development strategy
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Exploration of new markets abroad is an example of?
Strengths
Weaknesses
Opportunities
Threats
Right Answer: Opportunities
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Strategic planning is strategic fit between organizations changing marketing opportunities and its?
Strengths & Weaknesses
Goals & Capabilities
Opportunities & threats
Both a and b
Right Answer: Goals & Capabilities
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Return on Investment (ROI) can be calculated as Net return from investment on marketing divided by?
Cost of investment on marketing
Relative market share
Market growth rate
Relative market share plus market growth rate
Right Answer: Cost of investment on marketing
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__ estimate casual relationships and measures how marketing activity affects outcomes?
a) Marketing metrics
b) Marketing Dashboards
c) Marketing-mix modeling
d) None of the above
Right Answer: Marketing-mix modeling
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Acquiring one or more suppliers for integrative growth is?
a) Horizontal integration
b) Forward integration
c) Backward integration
d) None of the above
Right Answer: Backward integration
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The integration of metrics such as customer awareness and satisfaction and brand equity into marketing-mix modeling is?
a) Limited
b) Unlimited
Right Answer: Limited
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Marketing strategy starts with?
Targeting
Market segmentation
Positioning
Differentiation
Right Answer: Market segmentation
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According to McKinsey & Company, strategy is only one of _______ elements, all of which start with the letter “s†in successful business practice?
a) 4
b) 5
c) 7
d) 10
Right Answer: 7
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The societal forces that spawned the Information Age have resulted in?
a) Many new consumer capabilities
b) Many new company capabilities
c) Many new consumer and company capabilities
d) None of the above
Right Answer: Many new consumer and company capabilities
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Stage which concludes supplier’s performance assessment by business buyers is classified as?
supplier selection
proposal solicitation
performance review
order-routine specification
Right Answer: performance review
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The marketer uses _____________ to display, sell, or deliver the physical product or service to the buyer or user?
a) Communication channel
b) Distribution channel
c) Service Channel
d) None of the above
Right Answer: Distribution channel
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Whole sellers and retailers buying behavior is classified as?
business buyer behavior
derived demand
business buying process
cognitive dissonance Right Answer: business buyer behavior
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Demand of business buyers is derived from?
final consumer demand
raw materials suppliers
production controller
logistic managers Right Answer: final consumer demand
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Marketing Management is the _________ of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer value?
a) Art
b) Science
c) Art and science
d) None of the above.
Right Answer: Art and science
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The organizations that make use of product concept focus on?
a) Quality performance
b) Low costs
c) Mass distribution
d) All of the above
Right Answer: Quality performance
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Business markets usually includes fewer but?
large scale production firms
small scale retailers
small scale production firms
small scale wholesalers Right Answer: large scale production firms
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According to SWOT analysis, analysis of Opportunities & Threats is part of?
Internal environment
External environment
Both a and b
None of above
Right Answer: External environment
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A Marketer is someone seeking a response from another party, called the?
A. Customer
B. Fund raiser, contributor
C. Voter
D. Prospect
Right Answer: Prospect
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_ specifies all the possible answers and provides answers that are easier to interpret and tabulate?
a) Closed-end questions
b) Open-end questions
c) Both a & b
d) None of the above
Right Answer: Closed-end questions
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Whole marketing strategy of a company should support?
Point of Differentiation
Positioning strategy
Targeting
Both b & c
Right Answer: Positioning strategy
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Financial Valuation is a type of metric that falls under?
a) Unit metric
b) Brand metric
c) Customer metric
d) Cash-flow metric
Right Answer: Brand metric
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Considering strategic planning, ‘Organizations purpose’ statement is known as?
Vision statement
Mission statement
Value proposition
Both a and b
Right Answer: Mission statement
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According to four Ps of marketing, inventory and logistics services are classified as?
Place
Product
Price
Promotion
Right Answer: Place
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Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and?
A. Better prices
B. Well-established brand names
C. One-on-one communications
D. direct selling capability
Right Answer:Well-established brand names
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According to competitive positions, main focus of market challenger strategy is to?
expand market share
follow at a distance
multiple niching
full frontal attack
Right Answer: full frontal attack
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In _____________ , the company would seek new products that have marketing or technological synergies with existing product lines appealing to a new group of customers?
a) Concentric diversification
b) Horizontal diversification
c) Conglomerate diversification
d) None of the above
Right Answer: Concentric diversification
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Good marketing is no accident, but a result of careful planning and?
A. Execution
C. Strategies
D. Tactics
e. Research
Right Answer: Execution
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Information can be produced and marketed as a?
A. Product
b. Show
C. Reality
D. Service
Right Answer: Product
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__________ goods constitute the bulk of most countries’ production and marketing efforts?
A. Durable
B. Impulse
C. Physical
D. Service e. Event
Right Answer: Physical
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Developing marketing research plan involves decisions on the?
a) Data sources and research approaches
b) Research instruments and sampling plan
c) Contact Methods
d) All of the above
Right Answer: All of the above
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Many countries have ________ industries to create greater competition and growth opportunities?
A. open-market
B. deregulated
C. regulated
D. scientifically segmented
Right Answer: deregulated
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Negative situational factors are part of?
Strengths
Weaknesses
Opportunities
Threats
Right Answer: Weaknesses
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Firstly, marketers must think about?
Four Cs
Four Ps
Four Ds
Four Ts
Right Answer: Four Cs
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Marketers often use the term ___________ to cover various groupings of customers?
A. People
B. Buying power
C. Demographic segment
D. Market
Right Answer: Market
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Market development is result of introducing?
New product in existing market
Existing product in new market
Existing product in existing market
New products in new markets
Right Answer: Existing product in new market
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Strategy of introducing new product in existing market is classified as?
Market development
Market penetration
Product development
Diversification
Right Answer: Product development
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In latent demand, consumers may share a strong need that cannot be satisfied by a/an?
A. Future Product
B. Expected Product
C. Latent Product
D. Existing Product
Right Answer: Existing Product
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To avoid complex buying situation, buying of packaged solution from single seller is considered as?
new task
modified rebuy
straight rebuy
solutions selling Right Answer: solutions selling
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In the course of converting to a marketing orientation, a company faces three hurdles?
A. Organized resistance, slow learning, and fast forgetting
B. Management, customer reaction, competitive response
C. Decreased profits, increased R&D, additional distribution
D. Forecasted demand, increased sales expense, increased inventory costs
Right Answer: Organized resistance, slow learning, and fast forgetting
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_ are not concerned enough about the environment to do anything about it. They also believe that environmental indifference is mainstream?
a) Apathetics
b) Grousers
c) Sprouts
d) None of the above
Right Answer: Apathetics
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Marketing Dashboards are a _________ way to disseminate the insights gleaned from marketing measures and marketing mix modeling within an organization?
a) Unstructured
b) Structured
c) Both a & b
d) None of the above
Right Answer: Structured
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Google Paid Search is an example of _____________ for business innovation?
a) Value capture dimension
b) Brand dimension
c) Networking dimension
d) Offerings dimension
Right Answer: Value capture dimension
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_focuses on incremental growth instead of baseline sales or long-term effects?
a) Marketing-mix modeling
b) Marketing metrics
c) Marketing Dashboard
d) None of the above
Right Answer: Marketing-mix modeling
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Business buying process starts with the?
problem recognition
general need description
product specification
supplier search
Right Answer: problem recognition
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Demand which is affected by price changes in short term is?
elastic demand
inelastic demand
realistic demand
unrealistic demand
Right Answer: elastic demand
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Considering competitive positions, firm who wants to hold market share in its industry without rocking boat is classified as?
market challenger
market leader
market follower
market niche
Right Answer: market follower
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Company?
PEST analysis
SWOT analysis
Both a and b
None of above
Right Answer: SWOT analysis
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Positive situational factors and internal capabilities is part of company’s?
Strengths
Weaknesses
Opportunities
Threats
Right Answer: Strengths
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_- is a particular observational research approach that uses tools and concepts from anthropology and other social science disciplines to provide deep understanding of how people live and work?
a) Ethnics research
b) Ethnographic research
c) Autoethnographic research
d) None of the above
Right Answer: Ethnographic research
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Business buying situation in which buyer reorders same order again and again on routine basis is?
new task
modified rebuy
straight rebuy
solutions selling
Right Answer: straight rebuy
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Marketing metrics approach is used for?
a) Assessing marketing effects
b) Estimate casual relationships
c) Measure how marketing activity affects outcomes
d) None of the above
Right Answer: Assessing marketing effects
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Marketing is both an “art” and a “science” there is constant tension between the creative side of marketing and the ________ side?
A. Selling side
B. Formulated side
C. Management side
D. Forecasting side
Right Answer: Formulated side
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In business buying process, group who has formal authority of supplier selection is classified as?
user
influencer
decider and gatekeeper
buyer Right Answer: buyer
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Company whose strategies are in accordance to strategy of other competitive firms in industry is classified as?
profit centered company
market centered company
competitor centered company
customer centered company
Right Answer: competitor centered company
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The ____________ is the set of consumers who profess a sufficient level of interest in a market offer?
a) Potential market
b) Available market
c) Target market
d) Penetrated market
Right Answer: Potential market
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From buyer’s point of view, product is considered as?
Customers cost
Customer solution
Convenient availability
Communication
Right Answer: Customers cost
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With online advertising program,_________, the companies can reach customers and grow business?
a) AdWords
b) AdSense
c) AdCity
d) AdAlpha
Right Answer: AdWords
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_ can measure the interest or emotions aroused by exposure to a specific ad or picture?
a) Galvanometers
b) Tachistoscope
c) Eye cameras
d) None of the above
Right Answer: Galvanometers
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Strategies in which position of company on best possible strategic advantage against competitors are classified as?
premium marketing strategies
corporate marketing strategies
branding marketing strategies
competitive marketing strategies
Right Answer: competitive marketing strategies
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Loss in sales because of poor quality raw materials have been used in production is concluded in company?
Strengths
Weaknesses
Opportunities
Threats
Right Answer: Opportunities
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The _________ pathway looks at how prospects become customers, from awareness to preference to trial to repeat purchase?
a) Brand metrics
b) Cash-flow metrics
c) The unit metrics
d) The customers’ metrics
Right Answer: The customers’ metrics
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Stage in buying behavior which follows supplier’s selection and discuss final specification of raw materials is classified as?
supplier selection
proposal solicitation
supplier search
order-routine specification
Right Answer: order-routine specification
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In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment?
A. Customer value
B. Customer delight
C. total service solution
D. intangible benefit(s)
Right Answer: Customer value
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The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features?
A. Product
B. Marketing
C. Production
D. Selling
Right Answer: Product
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Basic competitive strategies includes?
cost leadership
focusing strategy
differentiation
all of above
Right Answer: all of above
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Margin optimization is a type of metric that comes under?
a) Unit metric
b) Customer metric
c) Brand Metric
d) Cash-flow metric
Right Answer: Unit metric
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Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called?
A. Business markets
B. Global markets
C. Consumer markets
D. Nonprofit and governmental markets
Right Answer: Consumer markets
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The Star Alliance brings together ___ airlines?
a) 18
b) 27
c) 10
d) 30
Right Answer: 27
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Arrangement of different market performance measures as a single display to monitor results is classified as?
Return on investment
Marketing dashboard
Marketing scorecard
Both a and b
Right Answer: Marketing dashboard
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Marketing metrics can be used by _________ to justify and design marketing programs and by____________ to decide on financial allocations?
a) Senior Managers, Marketing Managers
b) Senior Management, Brand Managers
c) Brand Managers, Senior Management
d) None of the above
Right Answer: Brand Managers, Senior Management
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There is always, one can assume, be need for some selling, But the aim of marketing is to make selling superfluous†said by ?
a) Philip Kotler
b) The American Marketing Association
c) The Association of National Advertisers
d) Peter Drucker
Right Answer: Peter Drucker
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Network of company’s supply chain and its customers is called?
Value chain
Value delivery network
Both a and b
None of above
Right Answer: Value delivery network
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The two market based scorecards in a marketing dashboard are?
a) Customer-performance scorecard and Stakeholder performance scorecard
b) Stakeholder-performance scorecard and Suppliers performance scorecard
c) Customer-performance scorecard and Distributors performance scorecard
d) None of the above
Right Answer: Customer-performance scorecard and Stakeholder performance scorecard
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Unfavorable external factors or trends that may pose a challenge to company are called?
Strengths
Weaknesses
Opportunities
Threats
Right Answer: Threats
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According to marketing four Ps, credit terms can be classified as?
Place
Product
Price
Promotion
Right Answer: Price
Total 0 Votes:
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Charles Revson of Revlon observed: “In the factory, we make cosmetics; in the store,?
A. we sell quality
B. we challenge competitors
C. we implement ads
D. we sell hope
Right Answer: we sell hope
Total 0 Votes:
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