Marketing is the study and management of exchange relationships.Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management – the other being Innovation.Marketing is defined by the American Marketing Association as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”[4] The term developed from the original meaning which referred literally to going to market with goods for sale. From a Sales process engineering perspective, marketing is “a set of processes that are interconnected and interdependent with other functions” of a business aimed at achieving customer interest and satisfaction.
The Chartered Institute of Marketing defines marketing as “the management process responsible for identifying, anticipating and satisfying customer requirements profitably.A similar concept is the value-based marketing which states the role of marketing to contribute to increasing shareholder value.In this context, marketing can be defined as “the management process that seeks to maximize returns to shareholders by developing relationships with valued customers and creating a competitive advantage. Just follow the Mcqs online quiz being dispatched over here with respect to your preparation for entry admission test NTS PPSC OTS PTS and miscellaneous job exams simultaneously.
Here we have large collection of Marketing Mcqs for all Students and jobs test preparation purpose. These Marketing Mcqs will be updated on daily basis and added more multiple choice question about Marketing frequently.You can prepare your Marketing Subject for different classes like 9th class, 10th class ,11th class 12th class exams, Entry Test like MCAT NTS ,OTS ,PTS ,BTS, GTS, Jobs Test,Recruitment Test like PPSC CSS FPSC SPSC KPPSC and interviews here.
Marketing Mcqs Online With Answers for NTS PPSC Entry Test Classes
Exploration of new markets abroad is an example of?
Strengths
Weaknesses
Opportunities
Threats
Right Answer: Opportunities
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In __________more customers would like to buy the product than can be satisfied?
A. latent demand
B. irregular demand
C. overfull demand
D. excessive
Right Answer: overfull demand
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In growth-share matrix, vertical axis represents?
Business portfolio
Relative market share
Market growth rate
Both a and b
Right Answer:Market growth rate
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Marketing is responsible for preparing the sales forecast?
a) True
b) False
c) Can’t say
d) None of the above
Right Answer: False
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The integration of metrics such as customer awareness and satisfaction and brand equity into marketing-mix modeling is?
a) Limited
b) Unlimited
Right Answer: Limited
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1
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Google Paid Search is an example of _____________ for business innovation?
a) Value capture dimension
b) Brand dimension
c) Networking dimension
d) Offerings dimension
Right Answer: Value capture dimension
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Marketing metrics can be used by _________ to justify and design marketing programs and by____________ to decide on financial allocations?
a) Senior Managers, Marketing Managers
b) Senior Management, Brand Managers
c) Brand Managers, Senior Management
d) None of the above
Right Answer: Brand Managers, Senior Management
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Competitive edge of your company can be best classified as?
Strengths
Weaknesses
Opportunities
Threats
Right Answer: Strengths
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Marketing is both an “art” and a “science” there is constant tension between the creative side of marketing and the ________ side?
A. Selling side
B. Formulated side
C. Management side
D. Forecasting side
Right Answer: Formulated side
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In business buying process, group who furnish information to evaluate alternatives is classified as?
user
influencer
decider and gatekeeper
buyer
Right Answer: influencer
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The marketer uses _____________ to display, sell, or deliver the physical product or service to the buyer or user?
a) Communication channel
b) Distribution channel
c) Service Channel
d) None of the above
Right Answer: Distribution channel
Total 1 Votes:
1
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Marketing Management is the _________ of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer value?
a) Art
b) Science
c) Art and science
d) None of the above.
Right Answer: Art and science
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Good marketing is no accident, but a result of careful planning and?
A. Execution
C. Strategies
D. Tactics
e. Research
Right Answer: Execution
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Marketing people market ______ types of entities?
a) four
b) Eight
c) ten
d) two
Right Answer: ten
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Stage in buying behavior which follows supplier’s selection and discuss final specification of raw materials is classified as?
supplier selection
proposal solicitation
supplier search
order-routine specification
Right Answer: order-routine specification
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0
0
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In external environment, favorable factors and trends are classified as?
Strengths
Weaknesses
Opportunities
Threats
Right Answer: Opportunities
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_ specifies all the possible answers and provides answers that are easier to interpret and tabulate?
a) Closed-end questions
b) Open-end questions
c) Both a & b
d) None of the above
Right Answer: Closed-end questions
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In business buying process, one who uses product is called?
user
influencer
decider and gatekeeper
buyer
Right Answer: user
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In business buying process, group who manage and control information flow is classified as?
user
influencer
decider
gatekeeper
Right Answer: gatekeeper
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Market development strategy focuses on?
a) Current products and new markets
b) Current products and current markets
c) New products and current markets
d) New products and new markets
Right Answer: Current products and new markets
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Marketing consultant Pat Lapointe sees __________ as providing all the up-to-the-minute information necessary to run the business operations for a company?
a) Marketing dashboards
b) Marketing research
c) Marketing information system
d) None of the above
Right Answer: Marketing dashboards
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As input to the marketing dashboard, companies should include _______ key market-based scorecards that reflect performance and provide possible entry warning signals?
a) Four
b) Three
c) Two
d) None of the above
Right Answer: Two
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A transaction involves?
A. at least two parties
C. each party is capable of communication and delivery
D. each party is free to accept or reject the exchange offer
E. all of the above
Right Answer: all of the above
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Financial Valuation is a type of metric that falls under?
a) Unit metric
b) Brand metric
c) Customer metric
d) Cash-flow metric
Right Answer: Brand metric
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Considering competitive positions, firm other than market leader who is fighting hard in its industry to increase market share is classified as?
market follower
market niche
market challenger
market leader
Right Answer: market challenger
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Stage in buying behavior which follows reviews of supplier proposals by business buyer is?
supplier selection
proposal solicitation
supplier search
order-routine specification Right Answer: supplier selection
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Select right order of intensive growth strategies?
a) market-development strategy, market-penetration strategy, product development strategy
b) Market-penetration strategy, market development strategy, product development strategy
c) market-penetration strategy, product development strategy, market-development strategy
d) None of the above
Right Answer: Market-penetration strategy, market development strategy, product development strategy
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Company who follows balanced approach to both competitors and customers while designing its strategies is classified as?
market centered company
competitor centered company
customer centered company
profit centered company
Right Answer: market centered company
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The two market based scorecards in a marketing dashboard are?
a) Customer-performance scorecard and Stakeholder performance scorecard
b) Stakeholder-performance scorecard and Suppliers performance scorecard
c) Customer-performance scorecard and Distributors performance scorecard
d) None of the above
Right Answer: Customer-performance scorecard and Stakeholder performance scorecard
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Negative situational factors are part of?
Strengths
Weaknesses
Opportunities
Threats
Right Answer: Weaknesses
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Business markets usually includes fewer but?
large scale production firms
small scale retailers
small scale production firms
small scale wholesalers Right Answer: large scale production firms
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Product development strategy for achieving intensive growth focuses on?
a) Current products and new markets
b) Current products and current markets
c) New products and current markets
d) New products and new markets
Right Answer: New products and current markets
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When a firm acquires its peers or expands downstream or upstream, its objective is to?
a) Capture a higher percentage of Supply Chain Value
b) Capture a higher percentage of Demand Chain Value
c) a & b
d) None of the above
Right Answer: Capture a higher percentage of Supply Chain Value
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In ____________, there is a gathering of six to ten people who are invited to spend a few hours with a skilled moderator in order to discuss a service, product, organization or any other marketing entity?
a) Ethnographic research
b) Focus Group research
c) Survey Research
d) None of the above
Right Answer: Focus Group research
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In business buying process, participants involved are?
user
influencer
decider and gatekeeper
buyer Right Answer: buyer
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_ are not concerned enough about the environment to do anything about it. They also believe that environmental indifference is mainstream?
a) Apathetics
b) Grousers
c) Sprouts
d) None of the above
Right Answer: Apathetics
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In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation for reliability and quality?
A. Brand image
B. Distribution
C. Promotion
D. Price
Right Answer: Price
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In business buying process, group who has formal authority of supplier selection is classified as?
user
influencer
decider and gatekeeper
buyer Right Answer: buyer
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With online advertising program,_________, the companies can reach customers and grow business?
a) AdWords
b) AdSense
c) AdCity
d) AdAlpha
Right Answer: AdWords
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According to competitive positions, main focus of market challenger strategy is to?
expand market share
follow at a distance
multiple niching
full frontal attack
Right Answer: full frontal attack
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For intensive growth, the company first considers whether it could gain more market share with its current products in their current market, using a?
a) Market-penetration strategy
b) Market development strategy
c) Product-development strategy
d) Diversification strategy
Right Answer: Market-penetration strategy
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Information can be produced and marketed as a?
A. Product
b. Show
C. Reality
D. Service
Right Answer: Product
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As per the production concept, businesses concentrates on?
a) High product efficiency
b) Low costs
c) Mass distribution
d) All of the above
Right Answer: All of the above
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The ____________ is the set of consumers who profess a sufficient level of interest in a market offer?
a) Potential market
b) Available market
c) Target market
d) Penetrated market
Right Answer: Potential market
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Stage which concludes supplier’s performance assessment by business buyers is classified as?
supplier selection
proposal solicitation
performance review
order-routine specification
Right Answer: performance review
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Company whose strategies are in accordance to strategy of other competitive firms in industry is classified as?
profit centered company
market centered company
competitor centered company
customer centered company
Right Answer: competitor centered company
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_focuses on incremental growth instead of baseline sales or long-term effects?
a) Marketing-mix modeling
b) Marketing metrics
c) Marketing Dashboard
d) None of the above
Right Answer: Marketing-mix modeling
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To avoid complex buying situation, buying of packaged solution from single seller is considered as?
new task
modified rebuy
straight rebuy
solutions selling Right Answer: solutions selling
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Loss in sales because of poor quality raw materials have been used in production is concluded in company?
Strengths
Weaknesses
Opportunities
Threats
Right Answer: Opportunities
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Internal limitations can be classified as organization’s own?
Strengths
Weaknesses
Opportunities
Threats
Right Answer: Weaknesses
Total 1 Votes:
0
1
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In business buying process, group having informal or formal power of approving suppliers is classified as?
user
influencer
decider and gatekeeper
buyer
Right Answer: decider and gatekeeper
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0
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Network of company’s supply chain and its customers is called?
Value chain
Value delivery network
Both a and b
None of above
Right Answer: Value delivery network
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The most formal definition of marketing is?
A. Meeting needs profitably
B. Identifying and meeting human and social needs
C. The 4Ps (Product, Price, Place, Promotion)
D. an organizational function and a set of processes for creating, communicating, and delivering, value to customers, and for managing customer relationships in ways that benefit the organization and its stake holders.
E. improving the quality of life for consumers
Right Answer: an organizational function and a set of processes for creating, communicating, and delivering, value to customers, and for managing customer relationships in ways that benefit the organization and its stake holders.
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All individuals and units involved in purchasing process are classified as?
buying center
influencers
deciders
gatekeepers
Right Answer: buying center
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In a marketing research process, primary data can be collected through?
a) Observation and focus groups
b) Surveys and behavioral data
c) Experiments
d) All of the above
Right Answer: All of the above
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Sales forecasts are based on estimates of?
a) Demand
b) Supply
c) Demand and supply
d) None of the above
Right Answer: Demand
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1
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According to McKinsey & Company, strategy is only one of _______ elements, all of which start with the letter “s†in successful business practice?
a) 4
b) 5
c) 7
d) 10
Right Answer: 7
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Program and campaign ROI comes under?
a) Customer metrics
b) Unit metrics
c) Brand metrics
d) Cash-flow metrics
Right Answer: Cash-flow metrics
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Peter Drucker pointed out that it is more important to __________ to be effective than to ________ to be efficient?
a) Do the right thing, do things right
b) Do things right, do the right thing
c) Do the right thing, do things wrong
d) None of the above
Right Answer: Do the right thing, do things right
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Global marketers must decide?
A. Which countries to enter
B. How to adapt their product and service features to each country
C. How to price their products in different countries
D. All of the above
Right Answer: All of the above
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Initiative portfolio optimization is a type of metric that comes under?
a) Cash-flow metric
b) Unit metric
c) Brand metric
d) Customer metric
Right Answer: Cash-flow metric
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Strategies in which position of company on best possible strategic advantage against competitors are classified as?
premium marketing strategies
corporate marketing strategies
branding marketing strategies
competitive marketing strategies
Right Answer: competitive marketing strategies
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The original name of NIKE was?
a) Blue Ribbon Sports
b) Red Ribbon Sports
c) Blue and Red Ribbon Sports
d) Orange Ribbon Sports
Right Answer: Blue Ribbon Sports
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Marketing Dashboards are a _________ way to disseminate the insights gleaned from marketing measures and marketing mix modeling within an organization?
a) Unstructured
b) Structured
c) Both a & b
d) None of the above
Right Answer: Structured
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Relative price is a type of ________ sample marketing metric?
a) Internal
b) External
c) Varies
d) None of the above
Right Answer: External
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__ estimate casual relationships and measures how marketing activity affects outcomes?
a) Marketing metrics
b) Marketing Dashboards
c) Marketing-mix modeling
d) None of the above
Right Answer: Marketing-mix modeling
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Evaluation of profitability of each segment is called?
Targeting
Market segmentation
Positioning
Differentiation
Right Answer: Targeting
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_ can measure the interest or emotions aroused by exposure to a specific ad or picture?
a) Galvanometers
b) Tachistoscope
c) Eye cameras
d) None of the above
Right Answer: Galvanometers
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Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful?
A. Total market orientation
B. External focus
C. Customer focus
D. Competitive, customer focus
Right Answer: Total market orientation
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Qualitative Research Techniques are relatively _______- measurement approaches that permit a range of possible responses?
a) Structured
b) Unstructured
c) Both a & b
d) None of the above
Right Answer: Unstructured
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In the course of converting to a marketing orientation, a company faces three hurdles?
A. Organized resistance, slow learning, and fast forgetting
B. Management, customer reaction, competitive response
C. Decreased profits, increased R&D, additional distribution
D. Forecasted demand, increased sales expense, increased inventory costs
Right Answer: Organized resistance, slow learning, and fast forgetting
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Procedure of arranging a product to occupy distinct place in target customers mind is called?
Market segmentation
Targeting
Differentiation
Positioning
Right Answer: Positioning
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Organization’s buying behaviors of raw materials for production purposes is called?
business buyer behavior
derived demand
business buying process
cognitive dissonance Right Answer: business buyer behavior
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Company?
PEST analysis
SWOT analysis
Both a and b
None of above
Right Answer: SWOT analysis
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Marketers should monitor following trends in technology?
a) Accelerating pace of change and the unlimited opportunities for innovation
b) Varying R& D Budgets and increased regulation of technological change
c) Both a & b
d) None of the above
Right Answer: Both a & b
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The __________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots?
a. Marketing concept
b. Selling concept
c. Production concept
d. Product concept
Right Answer: Selling concept
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According to marketing four Ps, cash rebates are part of?
Place
Product
Price
Promotion
Right Answer: Promotion
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0
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The societal forces that spawned the Information Age have resulted in?
a) Many new consumer capabilities
b) Many new company capabilities
c) Many new consumer and company capabilities
d) None of the above
Right Answer: Many new consumer and company capabilities
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Business buying situation in which buyer reorders same order again and again on routine basis is?
new task
modified rebuy
straight rebuy
solutions selling
Right Answer: straight rebuy
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0
0
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Public relations’ can be classified as?
Place
Product
Price
Promotion
Right Answer: Promotion
Total 0 Votes:
0
0
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Thinking differently about sourcing and fulfillment is _________ of business innovation?
a) Value capture dimension
b) Brand dimension
c) Networking dimension
d) Supply Chain dimension
Right Answer: Supply Chain dimension
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0
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Positive situational factors and internal capabilities is part of company’s?
Strengths
Weaknesses
Opportunities
Threats
Right Answer: Strengths
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0
0
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Acquiring one or more suppliers for integrative growth is?
a) Horizontal integration
b) Forward integration
c) Backward integration
d) None of the above
Right Answer: Backward integration
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Holistic Marketing incorporates?
a) Relationship marketing and integrated marketing
b) Internal marketing and performance marketing
c) Both a & B
d) None of the above
Right Answer:Both a & B
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Process of comparing own products or services to leading firms practices to improve performance and quality is called?
strategic analysis
corporate image analysis
benchmarking
customer value analysis
Right Answer: benchmarking
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Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs?
A. Reactive market orientation
B. Proactive marketing orientation
C. Total market orientation
D. Impulsive market orientation
Right Answer: Reactive market orientation
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Unfavorable external factors or trends that may pose a challenge to company are called?
Strengths
Weaknesses
Opportunities
Threats
Right Answer: Threats
Total 1 Votes:
0
1
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Management can assemble a summary set of relevant internal and external measures in a ___________ for synthesis and interpretation?
a) Marketing System
b) Marketing Dashboards
c) Marketing information system
d) None of the above
Right Answer: Marketing Dashboards
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In marketing analysis, result evaluation of marketing activities is part of?
Analysis
Planning
Implementation
Control
Right Answer: Control
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0
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Company whose strategies are based on idea of delivering superior brand value to its targeted segment is classified as?
competitor centered company
customer centered company
profit centered company
market centered company
Right Answer: customer centered company
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The age which promises to lead to more accurate levels of production, more targeted communications, and more relevant pricing is term as?
A. Age of Globalization
B. Industrial Age
C. Information Age
D. Production Age
Right Answer: Information Age
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In four Ps of marketing mix, brand name can be classified as?
Place
Product
Price
Promotion
Right Answer: Place
Total 0 Votes:
0
0
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Marketing strategy starts with?
Targeting
Market segmentation
Positioning
Differentiation
Right Answer: Market segmentation
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In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment?
A. Customer value
B. Customer delight
C. total service solution
D. intangible benefit(s)
Right Answer: Customer value
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In latent demand, consumers may share a strong need that cannot be satisfied by a/an?
A. Future Product
B. Expected Product
C. Latent Product
D. Existing Product
Right Answer: Existing Product
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The Star Alliance brings together ___ airlines?
a) 18
b) 27
c) 10
d) 30
Right Answer: 27
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Marketers often use the term ___________ to cover various groupings of customers?
A. People
B. Buying power
C. Demographic segment
D. Market
Right Answer: Market
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The _________focuses on how well marketing expenditures are achieving short-term returns?
a) The cash-flow metrics
b) The unit metrics
c) Brand metrics
d) Offerings metrics
Right Answer: The cash-flow metrics
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Arrangement of different market performance measures as a single display to monitor results is classified as?
Return on investment
Marketing dashboard
Marketing scorecard
Both a and b
Right Answer: Marketing dashboard
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Strategic planning is strategic fit between organizations changing marketing opportunities and its?
Strengths & Weaknesses
Goals & Capabilities
Opportunities & threats
Both a and b
Right Answer: Goals & Capabilities
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