Marketing Mcqs Online With Answers

Marketing is the study and management of exchange relationships.Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management – the other being Innovation.Marketing is defined by the American Marketing Association as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”[4] The term developed from the original meaning which referred literally to going to market with goods for sale. From a Sales process engineering perspective, marketing is “a set of processes that are interconnected and interdependent with other functions” of a business aimed at achieving customer interest and satisfaction.
The Chartered Institute of Marketing defines marketing as “the management process responsible for identifying, anticipating and satisfying customer requirements profitably.A similar concept is the value-based marketing which states the role of marketing to contribute to increasing shareholder value.In this context, marketing can be defined as “the management process that seeks to maximize returns to shareholders by developing relationships with valued customers and creating a competitive advantage. Just follow the Mcqs online quiz being dispatched over here with respect to your preparation for entry admission test NTS PPSC OTS PTS and miscellaneous job exams simultaneously.

Here we have large collection of Marketing Mcqs for all Students and jobs test preparation purpose. These Marketing Mcqs will be updated on daily basis and added more multiple choice question about Marketing frequently.You can prepare your Marketing Subject for different classes like 9th class, 10th class ,11th class 12th class exams, Entry Test like MCAT NTS ,OTS ,PTS ,BTS, GTS, Jobs Test,Recruitment Test like PPSC CSS FPSC SPSC KPPSC and interviews here.

Marketing Mcqs Online With  Answers for NTS PPSC Entry Test Classes


Latest Marketing Mcqs Online with Answers.

Every new technology is a force for?

Marketing is responsible for preparing the sales forecast?

In business buying process, group who manage and control information flow is classified as?

SBU’s in ‘Stars’ category requires?

Competitive edge of your company can be best classified as?

Organization’s buying behaviors of raw materials for production purposes is called?

In ____________, there is a gathering of six to ten people who are invited to spend a few hours with a skilled moderator in order to discuss a service, product, organization or any other marketing entity?

Customers are showing greater price sensitivity in their search for?

 In growth-share matrix, vertical axis represents?

The concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products is termed as?

Under the Drug and Cosmetics Act, manufacture, sale and distribution of drugs in India is regulated by the?

In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of?

Businesses and products collectively make a company’s?

Thinking differently about sourcing and fulfillment is _________ of business innovation?

In __________more customers would like to buy the product than can be satisfied?

 Strategy of launching new product in new market is known as?

At a fast-food restaurant, what is marketed?

Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefits the organization and its stakeholders” definition is given by?

Rising promotion costs and shrinking profit margins are the result of?

According to customer’s four Ps, ‘communication’ is part of?

Program and campaign ROI comes under?

The most formal definition of marketing is?

_ allows marketers to observe how and why consumers accept or reject concepts, ideas or any specific notion?

Select right order of intensive growth strategies?

Exploration of new markets abroad is an example of?

Strategic planning is strategic fit between organizations changing marketing opportunities and its?

Return on Investment (ROI) can be calculated as Net return from investment on marketing divided by?

__ estimate casual relationships and measures how marketing activity affects outcomes?

Acquiring one or more suppliers for integrative growth is?

The integration of metrics such as customer awareness and satisfaction and brand equity into marketing-mix modeling is?

Marketing strategy starts with?

According to McKinsey & Company, strategy is only one of _______ elements, all of which start with the letter “s” in successful business practice?

The societal forces that spawned the Information Age have resulted in?

 Stage which concludes supplier’s performance assessment by business buyers is classified as?

The marketer uses _____________ to display, sell, or deliver the physical product or service to the buyer or user?

Whole sellers and retailers buying behavior is classified as?

Demand of business buyers is derived from?

Marketing Management is the _________ of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer value?

The organizations that make use of product concept focus on?

Business markets usually includes fewer but?

 According to SWOT analysis, analysis of Opportunities & Threats is part of?

A Marketer is someone seeking a response from another party, called the?

_ specifies all the possible answers and provides answers that are easier to interpret and tabulate?

 Whole marketing strategy of a company should support?

Financial Valuation is a type of metric that falls under?

Considering strategic planning, ‘Organizations purpose’ statement is known as?

According to four Ps of marketing, inventory and logistics services are classified as?

Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and?

According to competitive positions, main focus of market challenger strategy is to?

In _____________ , the company would seek new products that have marketing or technological synergies with existing product lines appealing to a new group of customers?

Good marketing is no accident, but a result of careful planning and?

Information can be produced and marketed as a?

__________ goods constitute the bulk of most countries’ production and marketing efforts?

Developing marketing research plan involves decisions on the?

Many countries have ________ industries to create greater competition and growth opportunities?

Negative situational factors are part of?

Firstly, marketers must think about?

Marketers often use the term ___________ to cover various groupings of customers?

Market development is result of introducing?

Strategy of introducing new product in existing market is classified as?

In latent demand, consumers may share a strong need that cannot be satisfied by a/an?

To avoid complex buying situation, buying of packaged solution from single seller is considered as?

In the course of converting to a marketing orientation, a company faces three hurdles?

_ are not concerned enough about the environment to do anything about it. They also believe that environmental indifference is mainstream?

Marketing Dashboards are a _________ way to disseminate the insights gleaned from marketing measures and marketing mix modeling within an organization?

Google Paid Search is an example of _____________ for business innovation?

_focuses on incremental growth instead of baseline sales or long-term effects?

Business buying process starts with the?

Demand which is affected by price changes in short term is?

Considering competitive positions, firm who wants to hold market share in its industry without rocking boat is classified as?


Positive situational factors and internal capabilities is part of company’s?

_- is a particular observational research approach that uses tools and concepts from anthropology and other social science disciplines to provide deep understanding of how people live and work?

Business buying situation in which buyer reorders same order again and again on routine basis is?

Marketing metrics approach is used for?

Marketing is both an “art” and a “science” there is constant tension between the creative side of marketing and the ________ side?

 In business buying process, group who has formal authority of supplier selection is classified as?

Company whose strategies are in accordance to strategy of other competitive firms in industry is classified as?

The ____________ is the set of consumers who profess a sufficient level of interest in a market offer?

From buyer’s point of view, product is considered as?

With online advertising program,_________, the companies can reach customers and grow business?

_ can measure the interest or emotions aroused by exposure to a specific ad or picture?

Strategies in which position of company on best possible strategic advantage against competitors are classified as?

 Loss in sales because of poor quality raw materials have been used in production is concluded in company?

The _________ pathway looks at how prospects become customers, from awareness to preference to trial to repeat purchase?

Stage in buying behavior which follows supplier’s selection and discuss final specification of raw materials is classified as?

In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment?

The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features?

Basic competitive strategies includes?

Margin optimization is a type of metric that comes under?

Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called?

The Star Alliance brings together ___ airlines?

Arrangement of different market performance measures as a single display to monitor results is classified as?

Marketing metrics can be used by _________ to justify and design marketing programs and by____________ to decide on financial allocations?

There is always, one can assume, be need for some selling, But the aim of marketing is to make selling superfluous” said by ?

 Network of company’s supply chain and its customers is called?

The two market based scorecards in a marketing dashboard are?

Unfavorable external factors or trends that may pose a challenge to company are called?

According to marketing four Ps, credit terms can be classified as?

Charles Revson of Revlon observed: “In the factory, we make cosmetics; in the store,?

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