Marketing is the study and management of exchange relationships.Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management – the other being Innovation.Marketing is defined by the American Marketing Association as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”[4] The term developed from the original meaning which referred literally to going to market with goods for sale. From a Sales process engineering perspective, marketing is “a set of processes that are interconnected and interdependent with other functions” of a business aimed at achieving customer interest and satisfaction.
The Chartered Institute of Marketing defines marketing as “the management process responsible for identifying, anticipating and satisfying customer requirements profitably.A similar concept is the value-based marketing which states the role of marketing to contribute to increasing shareholder value.In this context, marketing can be defined as “the management process that seeks to maximize returns to shareholders by developing relationships with valued customers and creating a competitive advantage. Just follow the Mcqs online quiz being dispatched over here with respect to your preparation for entry admission test NTS PPSC OTS PTS and miscellaneous job exams simultaneously.
Here we have large collection of Marketing Mcqs for all Students and jobs test preparation purpose. These Marketing Mcqs will be updated on daily basis and added more multiple choice question about Marketing frequently.You can prepare your Marketing Subject for different classes like 9th class, 10th class ,11th class 12th class exams, Entry Test like MCAT NTS ,OTS ,PTS ,BTS, GTS, Jobs Test,Recruitment Test like PPSC CSS FPSC SPSC KPPSC and interviews here.
Marketing Mcqs Online With Answers for NTS PPSC Entry Test Classes
As input to the marketing dashboard, companies should include _______ key market-based scorecards that reflect performance and provide possible entry warning signals?
a) Four
b) Three
c) Two
d) None of the above
Right Answer: Two
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Peter Drucker pointed out that it is more important to __________ to be effective than to ________ to be efficient?
a) Do the right thing, do things right
b) Do things right, do the right thing
c) Do the right thing, do things wrong
d) None of the above
Right Answer: Do the right thing, do things right
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Marketers often use the term ___________ to cover various groupings of customers?
A. People
B. Buying power
C. Demographic segment
D. Market
Right Answer: Market
Total 1 Votes:
0
1
Tell us how can we improve this Mcqs?
Acquiring one or more suppliers for integrative growth is?
a) Horizontal integration
b) Forward integration
c) Backward integration
d) None of the above
Right Answer: Backward integration
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Marketers operate in which marketplaces?
a) Consumer and business
b) Global and non-profit
c) a & b both
d) None of the above
Right Answer: a & b both
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Negative situational factors are part of?
Strengths
Weaknesses
Opportunities
Threats
Right Answer: Weaknesses
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
__ estimate casual relationships and measures how marketing activity affects outcomes?
a) Marketing metrics
b) Marketing Dashboards
c) Marketing-mix modeling
d) None of the above
Right Answer: Marketing-mix modeling
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment?
A. Customer value
B. Customer delight
C. total service solution
D. intangible benefit(s)
Right Answer: Customer value
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Stage in buying behavior which follows supplier’s selection and discuss final specification of raw materials is classified as?
supplier selection
proposal solicitation
supplier search
order-routine specification
Right Answer: order-routine specification
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Trading of raw material through online sources between buyers and sellers is classified as?
e-procurement
de-procurement
online selling
direct marketing
Right Answer: e-procurement
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Margin optimization is a type of metric that comes under?
a) Unit metric
b) Customer metric
c) Brand Metric
d) Cash-flow metric
Right Answer: Unit metric
Total 1 Votes:
0
1
Tell us how can we improve this Mcqs?
According to McKinsey & Company, strategy is only one of _______ elements, all of which start with the letter “s†in successful business practice?
a) 4
b) 5
c) 7
d) 10
Right Answer: 7
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Financial Valuation is a type of metric that falls under?
a) Unit metric
b) Brand metric
c) Customer metric
d) Cash-flow metric
Right Answer: Brand metric
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Return on Investment on marketing (ROI) can be assessed as?
Brand awareness
Market share
Increase in sales
All of above
Right Answer: All of above
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Information can be produced and marketed as a?
A. Product
b. Show
C. Reality
D. Service
Right Answer: Product
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
The broad environment consists of?
a) Demographic environment, economic environment and physical environment
b) Technological environment, political-legal environment and social-cultural environment
c) Both a & b
d) None of the above
Right Answer: Both a & b
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
There is always, one can assume, be need for some selling, But the aim of marketing is to make selling superfluous†said by ?
a) Philip Kotler
b) The American Marketing Association
c) The Association of National Advertisers
d) Peter Drucker
Right Answer: Peter Drucker
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful?
A. Total market orientation
B. External focus
C. Customer focus
D. Competitive, customer focus
Right Answer: Total market orientation
Total 1 Votes:
0
1
Tell us how can we improve this Mcqs?
. Selection of one or more segments to enter is called?
Market segmentation
Targeting
Differentiation
Positioning
Right Answer: Targeting
Total 1 Votes:
0
1
Tell us how can we improve this Mcqs?
SBU’s in ‘Stars’ category requires?
Heavy investment
Less investments
More marketing
Both a and c
Right Answer: Heavy investment
Total 1 Votes:
0
1
Tell us how can we improve this Mcqs?
Strategies in which position of company on best possible strategic advantage against competitors are classified as?
premium marketing strategies
corporate marketing strategies
branding marketing strategies
competitive marketing strategies
Right Answer: competitive marketing strategies
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Relative price is a type of ________ sample marketing metric?
a) Internal
b) External
c) Varies
d) None of the above
Right Answer: External
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Holistic Marketing incorporates?
a) Relationship marketing and integrated marketing
b) Internal marketing and performance marketing
c) Both a & B
d) None of the above
Right Answer:Both a & B
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Stage which concludes supplier’s performance assessment by business buyers is classified as?
supplier selection
proposal solicitation
performance review
order-routine specification
Right Answer: performance review
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefits the organization and its stakeholders†definition is given by?
a) Philip Kotler
b) The American Marketing Association
c) The Association of National Advertisers
d) Peter Drucker
Right Answer: The American Marketing Association
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Initiative portfolio optimization is a type of metric that comes under?
a) Cash-flow metric
b) Unit metric
c) Brand metric
d) Customer metric
Right Answer: Cash-flow metric
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
A transaction involves?
A. at least two parties
C. each party is capable of communication and delivery
D. each party is free to accept or reject the exchange offer
E. all of the above
Right Answer: all of the above
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
In ____________, there is a gathering of six to ten people who are invited to spend a few hours with a skilled moderator in order to discuss a service, product, organization or any other marketing entity?
a) Ethnographic research
b) Focus Group research
c) Survey Research
d) None of the above
Right Answer: Focus Group research
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
To avoid complex buying situation, buying of packaged solution from single seller is considered as?
new task
modified rebuy
straight rebuy
solutions selling Right Answer: solutions selling
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Public relations’ can be classified as?
Place
Product
Price
Promotion
Right Answer: Promotion
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
In business buying process, group who furnish information to evaluate alternatives is classified as?
user
influencer
decider and gatekeeper
buyer
Right Answer: influencer
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
In external environment, favorable factors and trends are classified as?
Strengths
Weaknesses
Opportunities
Threats
Right Answer: Opportunities
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Arrangement of different market performance measures as a single display to monitor results is classified as?
Return on investment
Marketing dashboard
Marketing scorecard
Both a and b
Right Answer: Marketing dashboard
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Michael Porter has proposed _______ generic strategies that provide a good starting point for strategic thinking?
a) 3
b) 5
c) 4
d) 6
Right Answer: 3
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
For an MBO (Manages by objectives) system to work?
a) Objectives must be arranged hierarchically, from the most to the least important.
b) Objectives must be arranged hierarchically, from the least to the most important.
c) Any of a and b
d) None of the above
Right Answer: Objectives must be arranged hierarchically, from the most to the least important.
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Developing marketing research plan involves decisions on the?
a) Data sources and research approaches
b) Research instruments and sampling plan
c) Contact Methods
d) All of the above
Right Answer: All of the above
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
The integration of metrics such as customer awareness and satisfaction and brand equity into marketing-mix modeling is?
a) Limited
b) Unlimited
Right Answer: Limited
Total 1 Votes:
0
1
Tell us how can we improve this Mcqs?
SBU’s with low growth whereas high market share are considered as?
Stars
Question marks
Dogs
Cash Cows
Right Answer: Cash Cows
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Marketing metrics approach is used for?
a) Assessing marketing effects
b) Estimate casual relationships
c) Measure how marketing activity affects outcomes
d) None of the above
Right Answer: Assessing marketing effects
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Marketing is both an “art” and a “science” there is constant tension between the creative side of marketing and the ________ side?
A. Selling side
B. Formulated side
C. Management side
D. Forecasting side
Right Answer: Formulated side
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Customers are showing greater price sensitivity in their search for?
A. The right product
B. The right service
C. The right store
D. Value
Right Answer: Value
Total 1 Votes:
0
1
Tell us how can we improve this Mcqs?
Strategy of launching new product in new market is known as?
Market penetration
Product development
Market development
Diversification
Right Answer: Diversification
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Demand of business buyers is derived from?
final consumer demand
raw materials suppliers
production controller
logistic managers Right Answer: final consumer demand
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
_ specifies all the possible answers and provides answers that are easier to interpret and tabulate?
a) Closed-end questions
b) Open-end questions
c) Both a & b
d) None of the above
Right Answer: Closed-end questions
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
_ allows marketers to observe how and why consumers accept or reject concepts, ideas or any specific notion?
a) Service groups
b) Focus Groups
c) Both a & b
d) None of the above
Right Answer: Focus Groups
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Unfavorable external factors or trends that may pose a challenge to company are called?
Strengths
Weaknesses
Opportunities
Threats
Right Answer: Threats
Total 1 Votes:
0
1
Tell us how can we improve this Mcqs?
Marketing management is?
A. Managing the marketing process
B. Monitoring the profitability of the companies products and services
C. Developing marketing strategies to move the company forward
D. The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value,
Right Answer: The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value,
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
In proactive marketing orientation, an organization focuses on?
a) customer’s latent needs
b) Customer’s expressed needs
c) Both a & b
d) None of the above
Right Answer: customer’s latent needs
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
According to marketing four Ps, credit terms can be classified as?
Place
Product
Price
Promotion
Right Answer: Price
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Sales forecasts are based on estimates of?
a) Demand
b) Supply
c) Demand and supply
d) None of the above
Right Answer: Demand
Total 1 Votes:
0
1
Tell us how can we improve this Mcqs?
The marketer uses _____________ to display, sell, or deliver the physical product or service to the buyer or user?
a) Communication channel
b) Distribution channel
c) Service Channel
d) None of the above
Right Answer: Distribution channel
Total 1 Votes:
1
0
Tell us how can we improve this Mcqs?
The organizations that make use of product concept focus on?
a) Quality performance
b) Low costs
c) Mass distribution
d) All of the above
Right Answer: Quality performance
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Management can assemble a summary set of relevant internal and external measures in a ___________ for synthesis and interpretation?
a) Marketing System
b) Marketing Dashboards
c) Marketing information system
d) None of the above
Right Answer: Marketing Dashboards
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Starbucks music CD sales in Coffee stores is an example of ________ for business innovation?
a) Value capture dimension
b) Brand dimension
c) Networking dimension
d) Presence dimension
Right Answer: Presence dimension
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
From buyer’s point of view, product is considered as?
Customers cost
Customer solution
Convenient availability
Communication
Right Answer: Customers cost
Total 1 Votes:
0
1
Tell us how can we improve this Mcqs?
The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features?
A. Product
B. Marketing
C. Production
D. Selling
Right Answer: Product
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Marketing and Research team, known as MART is a specialist in conducting __________ market research?
a) Rural
b) Urban
c) Both a & b
d) None of the above
Right Answer: Rural
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Marketing Dashboards are a _________ way to disseminate the insights gleaned from marketing measures and marketing mix modeling within an organization?
a) Unstructured
b) Structured
c) Both a & b
d) None of the above
Right Answer: Structured
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Strategy of introducing new product in existing market is classified as?
Market development
Market penetration
Product development
Diversification
Right Answer: Product development
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Network of company’s supply chain and its customers is called?
Value chain
Value delivery network
Both a and b
None of above
Right Answer: Value delivery network
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
According to marketing four Ps, cash rebates are part of?
Place
Product
Price
Promotion
Right Answer: Promotion
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
The societal forces that spawned the Information Age have resulted in?
a) Many new consumer capabilities
b) Many new company capabilities
c) Many new consumer and company capabilities
d) None of the above
Right Answer: Many new consumer and company capabilities
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
In _____________ , the company would seek new products that have marketing or technological synergies with existing product lines appealing to a new group of customers?
a) Concentric diversification
b) Horizontal diversification
c) Conglomerate diversification
d) None of the above
Right Answer: Concentric diversification
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Program and campaign ROI comes under?
a) Customer metrics
b) Unit metrics
c) Brand metrics
d) Cash-flow metrics
Right Answer: Cash-flow metrics
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Internal limitations can be classified as organization’s own?
Strengths
Weaknesses
Opportunities
Threats
Right Answer: Weaknesses
Total 1 Votes:
0
1
Tell us how can we improve this Mcqs?
In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of?
A. Vertical Integration
B. Horizontal Integration
C. beta Market
D. Meta Market
Right Answer: Meta Market
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
According to customer’s four Ps, ‘communication’ is part of?
Product
Price
Promotion
Place
Right Answer: Promotion
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
For intensive growth, the company first considers whether it could gain more market share with its current products in their current market, using a?
a) Market-penetration strategy
b) Market development strategy
c) Product-development strategy
d) Diversification strategy
Right Answer: Market-penetration strategy
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Organization’s buying behaviors of raw materials for production purposes is called?
business buyer behavior
derived demand
business buying process
cognitive dissonance Right Answer: business buyer behavior
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Marketing focuses on the need of?
a) buyer
b) Seller
c) Buyer and Seller
d) None of the above
Right Answer: buyer
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Researchers usually start their investigations by examining ________ to see whether the problems can be partly or wholly solved without collecting?
a) Secondary data, primary data
b) Primary data, secondary data
c) Secondary data, tertiary data
d) None of the above
Right Answer: Secondary data, primary data
Total 1 Votes:
0
1
Tell us how can we improve this Mcqs?
Analysis conducted to examine benefits that are seek by customers and how customers value offers of competitors is classified as?
customer value analysis
corporate image analysis
strategic behavior analysis
benchmarking
Right Answer: customer value analysis
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Whole marketing strategy of a company should support?
Point of Differentiation
Positioning strategy
Targeting
Both b & c
Right Answer: Positioning strategy
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
_ are not concerned enough about the environment to do anything about it. They also believe that environmental indifference is mainstream?
a) Apathetics
b) Grousers
c) Sprouts
d) None of the above
Right Answer: Apathetics
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Global marketers must decide?
A. Which countries to enter
B. How to adapt their product and service features to each country
C. How to price their products in different countries
D. All of the above
Right Answer: All of the above
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
In business buying process, participants involved are?
user
influencer
decider and gatekeeper
buyer Right Answer: buyer
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Whole sellers and retailers buying behavior is classified as?
business buyer behavior
derived demand
business buying process
cognitive dissonance Right Answer: business buyer behavior
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Good marketing is no accident, but a result of careful planning and?
A. Execution
C. Strategies
D. Tactics
e. Research
Right Answer: Execution
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Qualitative Research Techniques are relatively _______- measurement approaches that permit a range of possible responses?
a) Structured
b) Unstructured
c) Both a & b
d) None of the above
Right Answer: Unstructured
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Acquisition of competitors for integrative growth is?
a) Horizontal integration
b) Forward integration
c) Backward integration
d) None of the above
Right Answer: Horizontal integration
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Thinking differently about sourcing and fulfillment is _________ of business innovation?
a) Value capture dimension
b) Brand dimension
c) Networking dimension
d) Supply Chain dimension
Right Answer: Supply Chain dimension
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
The _________ pathway looks at how prospects become customers, from awareness to preference to trial to repeat purchase?
a) Brand metrics
b) Cash-flow metrics
c) The unit metrics
d) The customers’ metrics
Right Answer: The customers’ metrics
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
The two market based scorecards in a marketing dashboard are?
a) Customer-performance scorecard and Stakeholder performance scorecard
b) Stakeholder-performance scorecard and Suppliers performance scorecard
c) Customer-performance scorecard and Distributors performance scorecard
d) None of the above
Right Answer: Customer-performance scorecard and Stakeholder performance scorecard
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Company who follows balanced approach to both competitors and customers while designing its strategies is classified as?
market centered company
competitor centered company
customer centered company
profit centered company
Right Answer: market centered company
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
In growth-share matrix, vertical axis represents?
Business portfolio
Relative market share
Market growth rate
Both a and b
Right Answer:Market growth rate
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Considering competitive positions, company which serves small customer segments that remain ignored by other companies in industry is classified as?
market follower
market niche
market challenger
market leader
Right Answer: market niche
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Intangible assets make up a large percentage of the value of an organization?
a) Yes
b) No
Right Answer: Yes
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
In business buying process, group having informal or formal power of approving suppliers is classified as?
user
influencer
decider and gatekeeper
buyer
Right Answer: decider and gatekeeper
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
In business buying process, one who uses product is called?
user
influencer
decider and gatekeeper
buyer
Right Answer: user
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Marketers should monitor following trends in technology?
a) Accelerating pace of change and the unlimited opportunities for innovation
b) Varying R& D Budgets and increased regulation of technological change
c) Both a & b
d) None of the above
Right Answer: Both a & b
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Marketing Management is the _________ of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer value?
a) Art
b) Science
c) Art and science
d) None of the above.
Right Answer: Art and science
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Marketing metrics can be used by _________ to justify and design marketing programs and by____________ to decide on financial allocations?
a) Senior Managers, Marketing Managers
b) Senior Management, Brand Managers
c) Brand Managers, Senior Management
d) None of the above
Right Answer: Brand Managers, Senior Management
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Product development strategy for achieving intensive growth focuses on?
a) Current products and new markets
b) Current products and current markets
c) New products and current markets
d) New products and new markets
Right Answer: New products and current markets
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Better products, Better value, Better living” is the mission statement of which company?
a) VICCO
b) HUL
c) P&G
d) NIRMA
Right Answer: NIRMA
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Marketing is responsible for preparing the sales forecast?
a) True
b) False
c) Can’t say
d) None of the above
Right Answer: False
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Marketing people market following entities?
a) Goods
b) Services
c) Experiences
d) All of the above
Right Answer: All of the above
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Market development strategy focuses on?
a) Current products and new markets
b) Current products and current markets
c) New products and current markets
d) New products and new markets
Right Answer: Current products and new markets
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
SBU’s considered as ‘Cash Cows’ requires?
Heavy investment
Less investments
More marketing
Both a and c
Right Answer: Less investments
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
_focuses on incremental growth instead of baseline sales or long-term effects?
a) Marketing-mix modeling
b) Marketing metrics
c) Marketing Dashboard
d) None of the above
Right Answer: Marketing-mix modeling
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Positive situational factors and internal capabilities is part of company’s?
Strengths
Weaknesses
Opportunities
Threats
Right Answer: Strengths
Total 0 Votes:
0
0
Tell us how can we improve this Mcqs?
Please Refresh the Page for more and new Marketing Mcqs. Every time when you refresh the page you have new Mcqs for preparation.
