Marketing Mcqs Online With Answers

Marketing is the study and management of exchange relationships.Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management – the other being Innovation.Marketing is defined by the American Marketing Association as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”[4] The term developed from the original meaning which referred literally to going to market with goods for sale. From a Sales process engineering perspective, marketing is “a set of processes that are interconnected and interdependent with other functions” of a business aimed at achieving customer interest and satisfaction.
The Chartered Institute of Marketing defines marketing as “the management process responsible for identifying, anticipating and satisfying customer requirements profitably.A similar concept is the value-based marketing which states the role of marketing to contribute to increasing shareholder value.In this context, marketing can be defined as “the management process that seeks to maximize returns to shareholders by developing relationships with valued customers and creating a competitive advantage. Just follow the Mcqs online quiz being dispatched over here with respect to your preparation for entry admission test NTS PPSC OTS PTS and miscellaneous job exams simultaneously.

Here we have large collection of Marketing Mcqs for all Students and jobs test preparation purpose. These Marketing Mcqs will be updated on daily basis and added more multiple choice question about Marketing frequently.You can prepare your Marketing Subject for different classes like 9th class, 10th class ,11th class 12th class exams, Entry Test like MCAT NTS ,OTS ,PTS ,BTS, GTS, Jobs Test,Recruitment Test like PPSC CSS FPSC SPSC KPPSC and interviews here.

Marketing Mcqs Online With  Answers for NTS PPSC Entry Test Classes


Latest Marketing Mcqs Online with Answers.

The integration of metrics such as customer awareness and satisfaction and brand equity into marketing-mix modeling is?

Marketing management is?

Sales forecasts are based on estimates of?

Holistic Marketing incorporates?

In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment?

In ____________, there is a gathering of six to ten people who are invited to spend a few hours with a skilled moderator in order to discuss a service, product, organization or any other marketing entity?

In external environment, favorable factors and trends are classified as?

_ believes that their individual behavior cannot improve environmental conditions. They are generally uninvolved and disinterested in environmental issues?

 Value creating activities carried by internal departments of company are classified as?

In latent demand, consumers may share a strong need that cannot be satisfied by a/an?

According to McKinsey & Company, strategy is only one of _______ elements, all of which start with the letter “s” in successful business practice?

Market development strategy focuses on?

Management can assemble a summary set of relevant internal and external measures in a ___________ for synthesis and interpretation?

Thinking differently about sourcing and fulfillment is _________ of business innovation?

Kind of advantage gained by offering greater value to customers as compared to competitors is classified as?

A Marketer is someone seeking a response from another party, called the?

Marketing Dashboards are a _________ way to disseminate the insights gleaned from marketing measures and marketing mix modeling within an organization?

Business buying situation in which buyer reorders same order again and again on routine basis is?

Relative price is a type of ________ sample marketing metric?

With online advertising program,_________, the companies can reach customers and grow business?

Customers are showing greater price sensitivity in their search for?

. Selection of one or more segments to enter is called?

Developing marketing research plan involves decisions on the?

 Strategy of launching new product in new market is known as?

Under the Drug and Cosmetics Act, manufacture, sale and distribution of drugs in India is regulated by the?

 Company whose strategies are based on idea of delivering superior brand value to its targeted segment is classified as?

Considering competitive positions, company which serves small customer segments that remain ignored by other companies in industry is classified as?

Marketing and Research team, known as MART is a specialist in conducting __________ market research?

SBU’s of a company with low market share and growth rate are considered in?

 In business buying process, participants involved are?

In business buying process, group who manage and control information flow is classified as?

The original name of NIKE was?

Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful?

Marketing people market following entities?

The Star Alliance brings together ___ airlines?

Analysis conducted to examine benefits that are seek by customers and how customers value offers of competitors is classified as?

The age which promises to lead to more accurate levels of production, more targeted communications, and more relevant pricing is term as?

To avoid complex buying situation, buying of packaged solution from single seller is considered as?

The ____________ is the set of consumers who profess a sufficient level of interest in a market offer?

 Stage which concludes supplier’s performance assessment by business buyers is classified as?

Peter Drucker pointed out that it is more important to __________ to be effective than to ________ to be efficient?

In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of?

Demand which is affected by price changes in short term is?

Peter Drucker pointed out that it is more important to __________ to be effective than to ________ to be efficient?

Considering strategic planning, ‘Organizations purpose’ statement is known as?

Whole sellers and retailers buying behavior is classified as?

Google Paid Search is an example of _____________ for business innovation?

As input to the marketing dashboard, companies should include _______ key market-based scorecards that reflect performance and provide possible entry warning signals?

Marketers operate in which marketplaces?

Strategic business unit with low market share and high market growth is considered as?

According to competitive positions, main focus of market challenger strategy is to?

In business buying process, one who uses product is called?

Marketing Management is the _________ of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer value?

Trading of raw material through online sources between buyers and sellers is classified as?

In a marketing research process, primary data can be collected through?

Michael Porter has proposed _______ generic strategies that provide a good starting point for strategic thinking?

Intangible assets make up a large percentage of the value of an organization?

Strategic planning is strategic fit between organizations changing marketing opportunities and its?

Considering competitive positions, firm who wants to hold market share in its industry without rocking boat is classified as?

Many countries have ________ industries to create greater competition and growth opportunities?

Stage in buying behavior which follows supplier’s selection and discuss final specification of raw materials is classified as?

SBU’s with low growth whereas high market share are considered as?

__ estimate casual relationships and measures how marketing activity affects outcomes?

Every new technology is a force for?

In the course of converting to a marketing orientation, a company faces three hurdles?

According to customer’s four Ps, ‘communication’ is part of?

Businesses and products collectively make a company’s?

Arrangement of different market performance measures as a single display to monitor results is classified as?

According to marketing four Ps, credit terms can be classified as?

 Whole marketing strategy of a company should support?

__________ goods constitute the bulk of most countries’ production and marketing efforts?

Good marketing is no accident, but a result of careful planning and?

Exploration of new markets abroad is an example of?

Demand which is not affected by price changes in short term is?

Acquisition of competitors for integrative growth is?

In business buying process, group having informal or formal power of approving suppliers is classified as?

Negative situational factors are part of?

Marketing consultant Pat Lapointe sees __________ as providing all the up-to-the-minute information necessary to run the business operations for a company?

Margin optimization is a type of metric that comes under?

Marketers should monitor following trends in technology?

Business buying process starts with the?

Rising promotion costs and shrinking profit margins are the result of?

The _________ pathway looks at how prospects become customers, from awareness to preference to trial to repeat purchase?

Process of comparing own products or services to leading firms practices to improve performance and quality is called?

 Network of company’s supply chain and its customers is called?

In business markets demand is more?

Program and campaign ROI comes under?

According to marketing four Ps, cash rebates are part of?

Demand of business buyers is derived from?

Strategy of introducing new product in existing market is classified as?

A transaction involves?

Select right order of intensive growth strategies?


_ are not concerned enough about the environment to do anything about it. They also believe that environmental indifference is mainstream?

Market development is result of introducing?

 Considering competitive positions, firm other than market leader who is fighting hard in its industry to increase market share is classified as?

 In marketing analysis, result evaluation of marketing activities is part of?

Researchers usually start their investigations by examining ________ to see whether the problems can be partly or wholly solved without collecting?

Business markets usually includes fewer but?

 According to SWOT analysis, analysis of Opportunities & Threats is part of?

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