Marketing is the study and management of exchange relationships.Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management – the other being Innovation.Marketing is defined by the American Marketing Association as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”[4] The term developed from the original meaning which referred literally to going to market with goods for sale. From a Sales process engineering perspective, marketing is “a set of processes that are interconnected and interdependent with other functions” of a business aimed at achieving customer interest and satisfaction.
The Chartered Institute of Marketing defines marketing as “the management process responsible for identifying, anticipating and satisfying customer requirements profitably.A similar concept is the value-based marketing which states the role of marketing to contribute to increasing shareholder value.In this context, marketing can be defined as “the management process that seeks to maximize returns to shareholders by developing relationships with valued customers and creating a competitive advantage. Just follow the Mcqs online quiz being dispatched over here with respect to your preparation for entry admission test NTS PPSC OTS PTS and miscellaneous job exams simultaneously.
Here we have large collection of Marketing Mcqs for all Students and jobs test preparation purpose. These Marketing Mcqs will be updated on daily basis and added more multiple choice question about Marketing frequently.You can prepare your Marketing Subject for different classes like 9th class, 10th class ,11th class 12th class exams, Entry Test like MCAT NTS ,OTS ,PTS ,BTS, GTS, Jobs Test,Recruitment Test like PPSC CSS FPSC SPSC KPPSC and interviews here.
Marketing Mcqs Online With Answers for NTS PPSC Entry Test Classes
The integration of metrics such as customer awareness and satisfaction and brand equity into marketing-mix modeling is?
a) Limited
b) Unlimited
Right Answer: Limited
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Marketing management is?
A. Managing the marketing process
B. Monitoring the profitability of the companies products and services
C. Developing marketing strategies to move the company forward
D. The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value,
Right Answer: The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value,
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Sales forecasts are based on estimates of?
a) Demand
b) Supply
c) Demand and supply
d) None of the above
Right Answer: Demand
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Holistic Marketing incorporates?
a) Relationship marketing and integrated marketing
b) Internal marketing and performance marketing
c) Both a & B
d) None of the above
Right Answer:Both a & B
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In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment?
A. Customer value
B. Customer delight
C. total service solution
D. intangible benefit(s)
Right Answer: Customer value
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In ____________, there is a gathering of six to ten people who are invited to spend a few hours with a skilled moderator in order to discuss a service, product, organization or any other marketing entity?
a) Ethnographic research
b) Focus Group research
c) Survey Research
d) None of the above
Right Answer: Focus Group research
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In external environment, favorable factors and trends are classified as?
Strengths
Weaknesses
Opportunities
Threats
Right Answer: Opportunities
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_ believes that their individual behavior cannot improve environmental conditions. They are generally uninvolved and disinterested in environmental issues?
a) Sprouts
b) Grousers
c) Apathetics
d) None of the above
Right Answer: Grousers
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Value creating activities carried by internal departments of company are classified as?
Value chain
Value delivery network
Portfolio analysis
None of above
Right Answer: Value chain
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In latent demand, consumers may share a strong need that cannot be satisfied by a/an?
A. Future Product
B. Expected Product
C. Latent Product
D. Existing Product
Right Answer: Existing Product
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According to McKinsey & Company, strategy is only one of _______ elements, all of which start with the letter “s†in successful business practice?
a) 4
b) 5
c) 7
d) 10
Right Answer: 7
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Market development strategy focuses on?
a) Current products and new markets
b) Current products and current markets
c) New products and current markets
d) New products and new markets
Right Answer: Current products and new markets
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Management can assemble a summary set of relevant internal and external measures in a ___________ for synthesis and interpretation?
a) Marketing System
b) Marketing Dashboards
c) Marketing information system
d) None of the above
Right Answer: Marketing Dashboards
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Thinking differently about sourcing and fulfillment is _________ of business innovation?
a) Value capture dimension
b) Brand dimension
c) Networking dimension
d) Supply Chain dimension
Right Answer: Supply Chain dimension
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Kind of advantage gained by offering greater value to customers as compared to competitors is classified as?
competitive advantage
corporate advantage
branding advantage
premium advantage
Right Answer: competitive advantage
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A Marketer is someone seeking a response from another party, called the?
A. Customer
B. Fund raiser, contributor
C. Voter
D. Prospect
Right Answer: Prospect
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Marketing Dashboards are a _________ way to disseminate the insights gleaned from marketing measures and marketing mix modeling within an organization?
a) Unstructured
b) Structured
c) Both a & b
d) None of the above
Right Answer: Structured
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Business buying situation in which buyer reorders same order again and again on routine basis is?
new task
modified rebuy
straight rebuy
solutions selling
Right Answer: straight rebuy
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Relative price is a type of ________ sample marketing metric?
a) Internal
b) External
c) Varies
d) None of the above
Right Answer: External
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With online advertising program,_________, the companies can reach customers and grow business?
a) AdWords
b) AdSense
c) AdCity
d) AdAlpha
Right Answer: AdWords
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Customers are showing greater price sensitivity in their search for?
A. The right product
B. The right service
C. The right store
D. Value
Right Answer: Value
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. Selection of one or more segments to enter is called?
Market segmentation
Targeting
Differentiation
Positioning
Right Answer: Targeting
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Developing marketing research plan involves decisions on the?
a) Data sources and research approaches
b) Research instruments and sampling plan
c) Contact Methods
d) All of the above
Right Answer: All of the above
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Strategy of launching new product in new market is known as?
Market penetration
Product development
Market development
Diversification
Right Answer: Diversification
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Under the Drug and Cosmetics Act, manufacture, sale and distribution of drugs in India is regulated by the?
a) State and the Central government agencies
b) State government agencies
c) Central government agencies
d) None of the above
Right Answer: State and the Central government agencies
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Company whose strategies are based on idea of delivering superior brand value to its targeted segment is classified as?
competitor centered company
customer centered company
profit centered company
market centered company
Right Answer: customer centered company
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Considering competitive positions, company which serves small customer segments that remain ignored by other companies in industry is classified as?
market follower
market niche
market challenger
market leader
Right Answer: market niche
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Marketing and Research team, known as MART is a specialist in conducting __________ market research?
a) Rural
b) Urban
c) Both a & b
d) None of the above
Right Answer: Rural
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SBU’s of a company with low market share and growth rate are considered in?
Stars
Dogs
Cash Cows
Question marks
Right Answer:Dogs
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In business buying process, participants involved are?
user
influencer
decider and gatekeeper
buyer Right Answer: buyer
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In business buying process, group who manage and control information flow is classified as?
user
influencer
decider
gatekeeper
Right Answer: gatekeeper
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The original name of NIKE was?
a) Blue Ribbon Sports
b) Red Ribbon Sports
c) Blue and Red Ribbon Sports
d) Orange Ribbon Sports
Right Answer: Blue Ribbon Sports
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Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful?
A. Total market orientation
B. External focus
C. Customer focus
D. Competitive, customer focus
Right Answer: Total market orientation
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Marketing people market following entities?
a) Goods
b) Services
c) Experiences
d) All of the above
Right Answer: All of the above
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The Star Alliance brings together ___ airlines?
a) 18
b) 27
c) 10
d) 30
Right Answer: 27
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Analysis conducted to examine benefits that are seek by customers and how customers value offers of competitors is classified as?
customer value analysis
corporate image analysis
strategic behavior analysis
benchmarking
Right Answer: customer value analysis
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The age which promises to lead to more accurate levels of production, more targeted communications, and more relevant pricing is term as?
A. Age of Globalization
B. Industrial Age
C. Information Age
D. Production Age
Right Answer: Information Age
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To avoid complex buying situation, buying of packaged solution from single seller is considered as?
new task
modified rebuy
straight rebuy
solutions selling Right Answer: solutions selling
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The ____________ is the set of consumers who profess a sufficient level of interest in a market offer?
a) Potential market
b) Available market
c) Target market
d) Penetrated market
Right Answer: Potential market
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Stage which concludes supplier’s performance assessment by business buyers is classified as?
supplier selection
proposal solicitation
performance review
order-routine specification
Right Answer: performance review
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Peter Drucker pointed out that it is more important to __________ to be effective than to ________ to be efficient?
a) Do the right thing, do things right
b) Do things right, do the right thing
c) Do the right thing, do things wrong
d) None of the above
Right Answer: Do the right thing, do things right
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In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of?
A. Vertical Integration
B. Horizontal Integration
C. beta Market
D. Meta Market
Right Answer: Meta Market
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Demand which is affected by price changes in short term is?
elastic demand
inelastic demand
realistic demand
unrealistic demand
Right Answer: elastic demand
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Peter Drucker pointed out that it is more important to __________ to be effective than to ________ to be efficient?
a) Do the right thing, do things right
b) Do things right, do the right thing
c) Do the right thing, do things wrong
d) None of the above
Right Answer: Do the right thing, do things right
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Considering strategic planning, ‘Organizations purpose’ statement is known as?
Vision statement
Mission statement
Value proposition
Both a and b
Right Answer: Mission statement
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Whole sellers and retailers buying behavior is classified as?
business buyer behavior
derived demand
business buying process
cognitive dissonance Right Answer: business buyer behavior
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Google Paid Search is an example of _____________ for business innovation?
a) Value capture dimension
b) Brand dimension
c) Networking dimension
d) Offerings dimension
Right Answer: Value capture dimension
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As input to the marketing dashboard, companies should include _______ key market-based scorecards that reflect performance and provide possible entry warning signals?
a) Four
b) Three
c) Two
d) None of the above
Right Answer: Two
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Marketers operate in which marketplaces?
a) Consumer and business
b) Global and non-profit
c) a & b both
d) None of the above
Right Answer: a & b both
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Strategic business unit with low market share and high market growth is considered as?
Cash Cows
Stars
Dogs
Question marks
Right Answer: Question marks
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According to competitive positions, main focus of market challenger strategy is to?
expand market share
follow at a distance
multiple niching
full frontal attack
Right Answer: full frontal attack
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In business buying process, one who uses product is called?
user
influencer
decider and gatekeeper
buyer
Right Answer: user
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Marketing Management is the _________ of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer value?
a) Art
b) Science
c) Art and science
d) None of the above.
Right Answer: Art and science
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Trading of raw material through online sources between buyers and sellers is classified as?
e-procurement
de-procurement
online selling
direct marketing
Right Answer: e-procurement
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In a marketing research process, primary data can be collected through?
a) Observation and focus groups
b) Surveys and behavioral data
c) Experiments
d) All of the above
Right Answer: All of the above
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Michael Porter has proposed _______ generic strategies that provide a good starting point for strategic thinking?
a) 3
b) 5
c) 4
d) 6
Right Answer: 3
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Intangible assets make up a large percentage of the value of an organization?
a) Yes
b) No
Right Answer: Yes
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Strategic planning is strategic fit between organizations changing marketing opportunities and its?
Strengths & Weaknesses
Goals & Capabilities
Opportunities & threats
Both a and b
Right Answer: Goals & Capabilities
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Considering competitive positions, firm who wants to hold market share in its industry without rocking boat is classified as?
market challenger
market leader
market follower
market niche
Right Answer: market follower
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Many countries have ________ industries to create greater competition and growth opportunities?
A. open-market
B. deregulated
C. regulated
D. scientifically segmented
Right Answer: deregulated
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Stage in buying behavior which follows supplier’s selection and discuss final specification of raw materials is classified as?
supplier selection
proposal solicitation
supplier search
order-routine specification
Right Answer: order-routine specification
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SBU’s with low growth whereas high market share are considered as?
Stars
Question marks
Dogs
Cash Cows
Right Answer: Cash Cows
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__ estimate casual relationships and measures how marketing activity affects outcomes?
a) Marketing metrics
b) Marketing Dashboards
c) Marketing-mix modeling
d) None of the above
Right Answer: Marketing-mix modeling
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Every new technology is a force for?
a) Mass destruction
b) Mass construction
c) Creative destruction
d) None of the above
Right Answer: Creative destruction
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In the course of converting to a marketing orientation, a company faces three hurdles?
A. Organized resistance, slow learning, and fast forgetting
B. Management, customer reaction, competitive response
C. Decreased profits, increased R&D, additional distribution
D. Forecasted demand, increased sales expense, increased inventory costs
Right Answer: Organized resistance, slow learning, and fast forgetting
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According to customer’s four Ps, ‘communication’ is part of?
Product
Price
Promotion
Place
Right Answer: Promotion
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Businesses and products collectively make a company’s?
Business portfolio
Strategic plan
Mission statement
Vision statement
Right Answer: Business portfolio
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Arrangement of different market performance measures as a single display to monitor results is classified as?
Return on investment
Marketing dashboard
Marketing scorecard
Both a and b
Right Answer: Marketing dashboard
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According to marketing four Ps, credit terms can be classified as?
Place
Product
Price
Promotion
Right Answer: Price
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Whole marketing strategy of a company should support?
Point of Differentiation
Positioning strategy
Targeting
Both b & c
Right Answer: Positioning strategy
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__________ goods constitute the bulk of most countries’ production and marketing efforts?
A. Durable
B. Impulse
C. Physical
D. Service e. Event
Right Answer: Physical
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Good marketing is no accident, but a result of careful planning and?
A. Execution
C. Strategies
D. Tactics
e. Research
Right Answer: Execution
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Exploration of new markets abroad is an example of?
Strengths
Weaknesses
Opportunities
Threats
Right Answer: Opportunities
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Demand which is not affected by price changes in short term is?
elastic demand
inelastic demand
realistic demand
unrealistic demand
Right Answer: inelastic demand
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Acquisition of competitors for integrative growth is?
a) Horizontal integration
b) Forward integration
c) Backward integration
d) None of the above
Right Answer: Horizontal integration
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In business buying process, group having informal or formal power of approving suppliers is classified as?
user
influencer
decider and gatekeeper
buyer
Right Answer: decider and gatekeeper
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Negative situational factors are part of?
Strengths
Weaknesses
Opportunities
Threats
Right Answer: Weaknesses
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Marketing consultant Pat Lapointe sees __________ as providing all the up-to-the-minute information necessary to run the business operations for a company?
a) Marketing dashboards
b) Marketing research
c) Marketing information system
d) None of the above
Right Answer: Marketing dashboards
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Margin optimization is a type of metric that comes under?
a) Unit metric
b) Customer metric
c) Brand Metric
d) Cash-flow metric
Right Answer: Unit metric
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Marketers should monitor following trends in technology?
a) Accelerating pace of change and the unlimited opportunities for innovation
b) Varying R& D Budgets and increased regulation of technological change
c) Both a & b
d) None of the above
Right Answer: Both a & b
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Business buying process starts with the?
problem recognition
general need description
product specification
supplier search
Right Answer: problem recognition
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Rising promotion costs and shrinking profit margins are the result of?
A. Changing technology
B. Globalization
C. Deregulation
D. Heightened competition
Right Answer: Heightened competition
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The _________ pathway looks at how prospects become customers, from awareness to preference to trial to repeat purchase?
a) Brand metrics
b) Cash-flow metrics
c) The unit metrics
d) The customers’ metrics
Right Answer: The customers’ metrics
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Process of comparing own products or services to leading firms practices to improve performance and quality is called?
strategic analysis
corporate image analysis
benchmarking
customer value analysis
Right Answer: benchmarking
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Network of company’s supply chain and its customers is called?
Value chain
Value delivery network
Both a and b
None of above
Right Answer: Value delivery network
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In business markets demand is more?
elastic
inelastic
realistic
insignificant
Right Answer: inelastic
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Program and campaign ROI comes under?
a) Customer metrics
b) Unit metrics
c) Brand metrics
d) Cash-flow metrics
Right Answer: Cash-flow metrics
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According to marketing four Ps, cash rebates are part of?
Place
Product
Price
Promotion
Right Answer: Promotion
Total 0 Votes:
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Demand of business buyers is derived from?
final consumer demand
raw materials suppliers
production controller
logistic managers Right Answer: final consumer demand
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Strategy of introducing new product in existing market is classified as?
Market development
Market penetration
Product development
Diversification
Right Answer: Product development
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A transaction involves?
A. at least two parties
C. each party is capable of communication and delivery
D. each party is free to accept or reject the exchange offer
E. all of the above
Right Answer: all of the above
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Select right order of intensive growth strategies?
a) market-development strategy, market-penetration strategy, product development strategy
b) Market-penetration strategy, market development strategy, product development strategy
c) market-penetration strategy, product development strategy, market-development strategy
d) None of the above
Right Answer: Market-penetration strategy, market development strategy, product development strategy
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Company?
PEST analysis
SWOT analysis
Both a and b
None of above
Right Answer: SWOT analysis
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_ are not concerned enough about the environment to do anything about it. They also believe that environmental indifference is mainstream?
a) Apathetics
b) Grousers
c) Sprouts
d) None of the above
Right Answer: Apathetics
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Market development is result of introducing?
New product in existing market
Existing product in new market
Existing product in existing market
New products in new markets
Right Answer: Existing product in new market
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Considering competitive positions, firm other than market leader who is fighting hard in its industry to increase market share is classified as?
market follower
market niche
market challenger
market leader
Right Answer: market challenger
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In marketing analysis, result evaluation of marketing activities is part of?
Analysis
Planning
Implementation
Control
Right Answer: Control
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Researchers usually start their investigations by examining ________ to see whether the problems can be partly or wholly solved without collecting?
a) Secondary data, primary data
b) Primary data, secondary data
c) Secondary data, tertiary data
d) None of the above
Right Answer: Secondary data, primary data
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Business markets usually includes fewer but?
large scale production firms
small scale retailers
small scale production firms
small scale wholesalers Right Answer: large scale production firms
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According to SWOT analysis, analysis of Opportunities & Threats is part of?
Internal environment
External environment
Both a and b
None of above
Right Answer: External environment
Total 1 Votes:
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