Marketing is the study and management of exchange relationships.Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management – the other being Innovation.Marketing is defined by the American Marketing Association as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”[4] The term developed from the original meaning which referred literally to going to market with goods for sale. From a Sales process engineering perspective, marketing is “a set of processes that are interconnected and interdependent with other functions” of a business aimed at achieving customer interest and satisfaction.
The Chartered Institute of Marketing defines marketing as “the management process responsible for identifying, anticipating and satisfying customer requirements profitably.A similar concept is the value-based marketing which states the role of marketing to contribute to increasing shareholder value.In this context, marketing can be defined as “the management process that seeks to maximize returns to shareholders by developing relationships with valued customers and creating a competitive advantage. Just follow the Mcqs online quiz being dispatched over here with respect to your preparation for entry admission test NTS PPSC OTS PTS and miscellaneous job exams simultaneously.
Here we have large collection of Marketing Mcqs for all Students and jobs test preparation purpose. These Marketing Mcqs will be updated on daily basis and added more multiple choice question about Marketing frequently.You can prepare your Marketing Subject for different classes like 9th class, 10th class ,11th class 12th class exams, Entry Test like MCAT NTS ,OTS ,PTS ,BTS, GTS, Jobs Test,Recruitment Test like PPSC CSS FPSC SPSC KPPSC and interviews here.
Marketing Mcqs Online With Answers for NTS PPSC Entry Test Classes
Marketing
Latest Marketing Mcqs Online with Answers.
As input to the marketing dashboard, companies should include _______ key market-based scorecards that reflect performance and provide possible entry warning signals?
Strategic business unit with low market share and high market growth is considered as?
Business buying situation in which buyer reorders same order again and again on routine basis is?
Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful?
Arrangement of different market performance measures as a single display to monitor results is classified as?
At a fast-food restaurant, what is marketed?
SBU’s of a company with low market share and growth rate are considered in?
In a marketing research process, primary data can be collected through?
For an MBO (Manages by objectives) system to work, the business unit’s objectives must meet ___ criteria?
Rising promotion costs and shrinking profit margins are the result of?
In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation for reliability and quality?
When a firm acquires its peers or expands downstream or upstream, its objective is to?
Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs?
Marketing Dashboards are a _________ way to disseminate the insights gleaned from marketing measures and marketing mix modeling within an organization?
With online advertising program,_________, the companies can reach customers and grow business?
Value creating activities carried by internal departments of company are classified as?
Under the Drug and Cosmetics Act, manufacture, sale and distribution of drugs in India is regulated by the?
The two market based scorecards in a marketing dashboard are?
Marketers operate in which marketplaces?
Intangible assets make up a large percentage of the value of an organization?
Financial Valuation is a type of metric that falls under?
Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefits the organization and its stakeholders†definition is given by?
In _____________ , the company would seek new products that have marketing or technological synergies with existing product lines appealing to a new group of customers?
Strategy of introducing new product in existing market is classified as?
The broad environment consists of?
Management can assemble a summary set of relevant internal and external measures in a ___________ for synthesis and interpretation?
Google Paid Search is an example of _____________ for business innovation?
Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called?
Demand of business buyers is derived from?
In proactive marketing orientation, an organization focuses on?
Strategy of launching new product in new market is known as?
Select right order of intensive growth strategies?
Exploration of new markets abroad is an example of?
Analysis conducted to examine benefits that are seek by customers and how customers value offers of competitors is classified as?
For intensive growth, the company first considers whether it could gain more market share with its current products in their current market, using a?
Market development is result of introducing?
Marketing people market ______ types of entities?
Negative situational factors are part of?
Businesses and products collectively make a company’s?
Competitive edge of your company can be best classified as?
Internal limitations can be classified as organization’s own?
_ can measure the interest or emotions aroused by exposure to a specific ad or picture?
Acquiring one or more suppliers for integrative growth is?
According to SWOT analysis, analysis of Opportunities & Threats is part of?
Procedure of arranging a product to occupy distinct place in target customers mind is called?
In ____________, there is a gathering of six to ten people who are invited to spend a few hours with a skilled moderator in order to discuss a service, product, organization or any other marketing entity?
In business markets demand is more?
As per the production concept, businesses concentrates on?
Stage which concludes supplier’s performance assessment by business buyers is classified as?
In business buying process, participants involved are?
_ allows marketers to observe how and why consumers accept or reject concepts, ideas or any specific notion?
Every new technology is a force for?
Marketers often use the term ___________ to cover various groupings of customers?
In growth-share matrix, vertical axis represents?
According to marketing four Ps, credit terms can be classified as?
Business markets usually includes fewer but?
According to customer’s four Ps, ‘communication’ is part of?
Market development strategy focuses on?
According to McKinsey & Company, strategy is only one of _______ elements, all of which start with the letter “s†in successful business practice?
Process of comparing own products or services to leading firms practices to improve performance and quality is called?
Demand which is affected by price changes in short term is?
Better products, Better value, Better living” is the mission statement of which company?
Public relations’ can be classified as?
__________ goods constitute the bulk of most countries’ production and marketing efforts?
Whole sellers and retailers buying behavior is classified as?
Information can be produced and marketed as a?
Organization’s buying behaviors of raw materials for production purposes is called?
Return on Investment (ROI) can be calculated as Net return from investment on marketing divided by?
A Marketer is someone seeking a response from another party, called the?
Company whose strategies are in accordance to strategy of other competitive firms in industry is classified as?
Evaluation of profitability of each segment is called?
Loss in sales because of poor quality raw materials have been used in production is concluded in company?
The marketer uses _____________ to display, sell, or deliver the physical product or service to the buyer or user?
Program and campaign ROI comes under?
In marketing analysis, result evaluation of marketing activities is part of?
Marketing consultant Pat Lapointe sees __________ as providing all the up-to-the-minute information necessary to run the business operations for a company?
In external environment, favorable factors and trends are classified as?
Considering competitive positions, firm who wants to hold market share in its industry without rocking boat is classified as?
Trading of raw material through online sources between buyers and sellers is classified as?
In BCG growth share matrix, horizontal axis represents?
Demand which is not affected by price changes in short term is?
The most formal definition of marketing is?
All individuals and units involved in purchasing process are classified as?
Good marketing is no accident, but a result of careful planning and?
Marketing focuses on the need of?
_ are not concerned enough about the environment to do anything about it. They also believe that environmental indifference is mainstream?
SBU’s with low growth whereas high market share are considered as?
Customers are showing greater price sensitivity in their search for?
_ specifies all the possible answers and provides answers that are easier to interpret and tabulate?
Marketing Management is the _________ of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer value?
Considering competitive positions, firm other than market leader who is fighting hard in its industry to increase market share is classified as?
Qualitative Research Techniques are relatively _______- measurement approaches that permit a range of possible responses?
Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and?
The societal forces that spawned the Information Age have resulted in?
Kind of advantage gained by offering greater value to customers as compared to competitors is classified as?
In business buying process, group having informal or formal power of approving suppliers is classified as?
Marketing is both an “art” and a “science” there is constant tension between the creative side of marketing and the ________ side?
The integration of metrics such as customer awareness and satisfaction and brand equity into marketing-mix modeling is?
Peter Drucker pointed out that it is more important to __________ to be effective than to ________ to be efficient?
Starbucks music CD sales in Coffee stores is an example of ________ for business innovation?
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