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Marketing is the study and management of exchange relationships.Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management – the other being Innovation.Marketing is defined by the American Marketing Association as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”[4] The term developed from the original meaning which referred literally to going to market with goods for sale. From a Sales process engineering perspective, marketing is “a set of processes that are interconnected and interdependent with other functions” of a business aimed at achieving customer interest and satisfaction.
The Chartered Institute of Marketing defines marketing as “the management process responsible for identifying, anticipating and satisfying customer requirements profitably.A similar concept is the value-based marketing which states the role of marketing to contribute to increasing shareholder value.In this context, marketing can be defined as “the management process that seeks to maximize returns to shareholders by developing relationships with valued customers and creating a competitive advantage. Just follow the Mcqs online quiz being dispatched over here with respect to your preparation for entry admission test NTS PPSC OTS PTS and miscellaneous job exams simultaneously.
Here we have large collection of Marketing Mcqs for all Students and jobs test preparation purpose. These Marketing Mcqs will be updated on daily basis and added more multiple choice question about Marketing frequently.You can prepare your Marketing Subject for different classes like 9th class, 10th class ,11th class 12th class exams, Entry Test like MCAT NTS ,OTS ,PTS ,BTS, GTS, Jobs Test,Recruitment Test like PPSC CSS FPSC SPSC KPPSC and interviews here.
Marketing Mcqs Online With Answers for NTS PPSC Entry Test Classes
Marketing
Latest Marketing Mcqs Online with Answers.
Evaluation of profitability of each segment is called?
Marketing people market ______ types of entities?
Marketers often use the term ___________ to cover various groupings of customers?
In proactive marketing orientation, an organization focuses on?
Thinking differently about sourcing and fulfillment is _________ of business innovation?
The societal forces that spawned the Information Age have resulted in?
_ believes that their individual behavior cannot improve environmental conditions. They are generally uninvolved and disinterested in environmental issues?
Marketing strategy starts with?
In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of?
Whole marketing strategy of a company should support?
According to marketing four Ps, credit terms can be classified as?
The two market based scorecards in a marketing dashboard are?
_focuses on incremental growth instead of baseline sales or long-term effects?
Marketing people market following entities?
Acquiring one or more suppliers for integrative growth is?
In four Ps of marketing mix, brand name can be classified as?
In business buying process, one who uses product is called?
Marketing management is?
Public relations’ can be classified as?
Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefits the organization and its stakeholders†definition is given by?
Marketing and Research team, known as MART is a specialist in conducting __________ market research?
Charles Revson of Revlon observed: “In the factory, we make cosmetics; in the store,?
For an MBO (Manages by objectives) system to work, the business unit’s objectives must meet ___ criteria?
Relative price is a type of ________ sample marketing metric?
Marketing Dashboards are a _________ way to disseminate the insights gleaned from marketing measures and marketing mix modeling within an organization?
SBU’s considered as ‘Cash Cows’ requires?
Company?
Company?
Customers are showing greater price sensitivity in their search for?
In business buying process, group who furnish information to evaluate alternatives is classified as?
_- is a particular observational research approach that uses tools and concepts from anthropology and other social science disciplines to provide deep understanding of how people live and work?
Marketers should monitor following trends in technology?
Loss in sales because of poor quality raw materials have been used in production is concluded in company?
Arrangement of different market performance measures as a single display to monitor results is classified as?
In _____________ , the company would seek new products that have marketing or technological synergies with existing product lines appealing to a new group of customers?
Demand which is affected by price changes in short term is?
Marketing Management is the _________ of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer value?
SBU’s with low growth whereas high market share are considered as?
Marketers operate in which marketplaces?
Market development strategy focuses on?
Demand which is not affected by price changes in short term is?
In business buying process, group having informal or formal power of approving suppliers is classified as?
For intensive growth, the company first considers whether it could gain more market share with its current products in their current market, using a?
According to SWOT analysis, analysis of Opportunities & Threats is part of?
Information can be produced and marketed as a?
In business buying process, group who manage and control information flow is classified as?
When a firm acquires its peers or expands downstream or upstream, its objective is to?
In business markets demand is more?
Marketing consultant Pat Lapointe sees __________ as providing all the up-to-the-minute information necessary to run the business operations for a company?
At a fast-food restaurant, what is marketed?
Situation in which company is making more sales with its existing product is classified as?
Stage in buying behavior which follows reviews of supplier proposals by business buyer is?
The integration of metrics such as customer awareness and satisfaction and brand equity into marketing-mix modeling is?
Process of comparing own products or services to leading firms practices to improve performance and quality is called?
Initiative portfolio optimization is a type of metric that comes under?
Strategy of introducing new product in existing market is classified as?
According to marketing four Ps, cash rebates are part of?
Market development is result of introducing?
Marketing metrics can be used by _________ to justify and design marketing programs and by____________ to decide on financial allocations?
Qualitative Research Techniques are relatively _______- measurement approaches that permit a range of possible responses?
Michael Porter has proposed _______ generic strategies that provide a good starting point for strategic thinking?
Considering strategic planning, ‘Organizations purpose’ statement is known as?
Management can assemble a summary set of relevant internal and external measures in a ___________ for synthesis and interpretation?
Every new technology is a force for?
Many countries have ________ industries to create greater competition and growth opportunities?
Analysis conducted to examine benefits that are seek by customers and how customers value offers of competitors is classified as?
Stage in buying behavior which follows supplier’s selection and discuss final specification of raw materials is classified as?
In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation for reliability and quality?
Marketing focuses on the need of?
Strategic business unit with low market share and high market growth is considered as?
Select right order of intensive growth strategies?
Strategy of launching new product in new market is known as?
The Star Alliance brings together ___ airlines?
Company who follows balanced approach to both competitors and customers while designing its strategies is classified as?
Firstly, marketers must think about?
_ can measure the interest or emotions aroused by exposure to a specific ad or picture?
Whole sellers and retailers buying behavior is classified as?
In latent demand, consumers may share a strong need that cannot be satisfied by a/an?
In growth-share matrix, vertical axis represents?
Global marketers must decide?
_ specifies all the possible answers and provides answers that are easier to interpret and tabulate?
In BCG growth share matrix, horizontal axis represents?
Acquisition of competitors for integrative growth is?
The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features?
Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called?
In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment?
Value creating activities carried by internal departments of company are classified as?
In ____________, there is a gathering of six to ten people who are invited to spend a few hours with a skilled moderator in order to discuss a service, product, organization or any other marketing entity?
In external environment, favorable factors and trends are classified as?
Researchers usually start their investigations by examining ________ to see whether the problems can be partly or wholly solved without collecting?
Intangible assets make up a large percentage of the value of an organization?
Sales forecasts are based on estimates of?
__ estimate casual relationships and measures how marketing activity affects outcomes?
Network of company’s supply chain and its customers is called?
For an MBO (Manages by objectives) system to work?
Organization’s buying behaviors of raw materials for production purposes is called?
Negative situational factors are part of?
The _________ pathway looks at how prospects become customers, from awareness to preference to trial to repeat purchase?
According to McKinsey & Company, strategy is only one of _______ elements, all of which start with the letter “s†in successful business practice?
Basic competitive strategies includes?
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