The two market based scorecards in a marketing dashboard are?

 

a) Customer-performance scorecard and Stakeholder performance scorecard
b) Stakeholder-performance scorecard and Suppliers performance scorecard
c) Customer-performance scorecard and Distributors performance scorecard
d) None of the above

Right Answer: Customer-performance scorecard and Stakeholder performance scorecard

January 18, 2018   Asghar Khan    Marketing  
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