Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs?

A. Reactive market orientation
B. Proactive marketing orientation
C. Total market orientation
D. Impulsive market orientation

Right Answer: Reactive market orientation

January 18, 2018   Asghar Khan    Marketing  
Total 0 Votes:

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