Process of comparing own products or services to leading firms practices to improve performance and quality is called? strategic analysis corporate image analysis benchmarking customer value analysis Right Answer: benchmarking Share : March 1, 2018 Asghar Khan Marketing Total 0 Votes: 0 0 Tell us how can we improve this Mcqs? Captcha: + = Verify Human or Spambot ? Related Mcqs Check Below -Charles Revson of Revlon observed: “In the factory, we make cosmetics; in the store,?The _________focuses on how well marketing expenditures are achieving short-term returns? In four Ps of marketing mix, brand name can be classified as?