Process of comparing own products or services to leading firms practices to improve performance and quality is called? strategic analysis corporate image analysis benchmarking customer value analysis Right Answer: benchmarking Share : March 1, 2018 Asghar Khan Marketing Total 0 Votes: 0 0 Tell us how can we improve this Mcqs? Captcha: + = Verify Human or Spambot ? Related Mcqs Check Below -_ are not concerned enough about the environment to do anything about it. They also believe that environmental indifference is mainstream?Developing marketing research plan involves decisions on the? Whole marketing strategy of a company should support?