In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment?

A. Customer value
B. Customer delight
C. total service solution
D. intangible benefit(s)

Right Answer: Customer value

January 18, 2018   Asghar Khan    Marketing  
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