In _____________ , the company would seek new products that have marketing or technological synergies with existing product lines appealing to a new group of customers?


a) Concentric diversification
b) Horizontal diversification
c) Conglomerate diversification
d) None of the above

Right Answer:  Concentric diversification

January 19, 2018   Asghar Khan    Marketing  
Total 0 Votes:

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